Citra Kusuma Dewi, Citra Kusuma
Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

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Pengaruh Pengetahuan Dan Religiusitas Terhadap Niat Beli Pada Kosmetik Halal Melalui Sikap Rohmatun, Karina Indah; Dewi, Citra Kusuma
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 1, No 1 (2017): Jurnal Ecodemica
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.503 KB) | DOI: 10.31311/jeco.v1i1.1420

Abstract

ABSTRAKPerkembangan industri kosmetik Indonesia telah tumbuh begitu pesat. Sebagai negara dengan populasi kaum Muslim terbesar, seyogyanya masyarakat dalam menggunakan produk kosmetik memperhatikan kehalalannya. Kesadaran masyarakat tentang tingkat keamanan kosmetika yang digunakan sudah meningkat seiring dengan munculnya berbagai kasus dampak penggunaan bahan berbahaya dalam kosmetik. Akan tetapi, kesadaran masyarakat muslim untuk memperhatikan kehalalan kosmetik tersebut masih rendah. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh pengetahuan, religiusitas dan sikap  terhadap niat beli remaja muslim Indonesia pada produk kosmetik halal. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kuantitatif, dimana data yang didapatkan melalui kuesioner. Teknik pengambilan sampel pada penelitian ini adalah purposive sampling. Kuesioner dibagikan kepada 400 responden remaja muslim Indonesia yang berusia 17-25 tahun yang menggunakan produk kosmetik halal. Teknik analisis data yang digunakan adalah analisis jalur. Hasil penelitian ini menunjukkan bahwa pengetahuan dan religiusitas berpengaruh signifikan terhadap sikap secara parsial maupun simultan. Pengetahuan, religiusitas dan sikap berpengaruh signifikan terhadap niat beli produk kosmetik halal secara parsial maupun simultan. Kata Kunci : Pengetahuan, Religiusitas, Sikap, Niat Beli, Kosmetik Halal  ABSTRACTThe development of Indonesian cosmetic industry has grown so rapidly. As a country with the largest population of Moeslems, people should pay attention in using cosmetic products halal. Public awareness about the level of security used cosmetics has increased with the emergence of various cases the impact of use of hazardous substances in cosmetics. However, awareness of the Muslim community to pay attention to the halal cosmetics is still low. The purpose of this study was to determine how much influence the knowledge, religiosity and attitudes towards purchase intention Indonesian Muslim teenager in halal cosmetic products. The method used in this research is quantitative descriptive, where data obtained through questionnaires. The sampling technique in this research is purposive sampling. Questionnaires were distributed to 400 respondents Indonesian Muslim teenagers aged 17-25 years who use halal cosmetic products. Data analysis technique used is path analysis. The results of this study showed that the knowledge and religiosity have significant effect on attitudes both  partially  and simultaneously. Knowledge,religiosity and attitude have significant influence to  purchase intentionof  halal cosmetic product sboth partially and simultaneously.Keywords: Knowledge, Religiosity, Attitude, Purchase Intention, Halal Cosmetic
ANALISIS POSITIONING RESTORAN CEPAT SAJI Sharif, Osa Omar; Firman, Ardito Faiz Nur; Dewi, Citra Kusuma
Jurnal Manajemen Indonesia Vol 15 No 3 (2015)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v15i3.718

Abstract

Penelitian ini bertujuan untuk meneliti positioning restoran cepat saji McDonalds, Kentucky Fried Chicken, California Fried Chicken, A&W, dan Texas Chicken. Penelitian dilakukan di Kota Bandung dengan mengambil sebanyak 400 responden. Analisis yang digunakan dalam penelitian ini adalah analisis multidimensional scaling, analisis memberikan gambaran positioning dari restoran cepat saji yang ditampilkan dalam perceptual map. Restoran cepat saji yang memiliki layanan paling baik adalah McD dan yang memiliki layanan paling buruk adalah CFC. Restoran cepat saji yang memiliki rasa makanan paling enak adalah McD dan yang memiliki rasa makanan tidak enak adalah CFC. KFC dinilai paling ideal karena selalu berhasil menduduki peringkat satu dan dua jika dilihat dari sudut pandang restoran cepat saji yang lain. Pesaing terdekat McD adalah KFC. McD mendapatkan ranking pertama dari segi atribut layanan, kebersihan, variasi makanan, dan rasa makanan. Dengan posisi seperti ini McD seharusnya tetap menjaga kualitas layanan, kebersihan, variasi makanan, dan rasa makanan agar konsumen tetap memilih untuk datang ke McD. KFC sebaiknya tetap menjaga suasana yang membuat konsumen nyaman akan suasana di dalam atau diluar restoran
Pengaruh Satisfaction terhadap Advocacy Merek Lokal dengan Loyalty sebagai Mediator (Studi pada the Executive) Mursalin, Atika Ansary Chairunnisa; Dewi, Citra Kusuma
Jurnal Sekretari dan Manajemen Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v2i1.23

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Satisfaction terhadap Advocacy pada merek lokal dengan Loyalty sebagai mediator (Studi pada The Executive). Penelitian ini merupakan penelitian kuantitatif dengan analisis data deskriptif dan kausal, responden yang diteliti dalam penelitian ini berjumlah 100 konsumen yang pernah membeli produk The Executive. Data yang terkumpul dari 19 item pernyataan kuesioner kemudian diolah menggunakan IBM SPSS 24 dengan teknik analisis jalur. Hasil penelitian ini menunjukan bahwa satisfaction berada pada posisi angka 74,71% dengan kategori baik, loyalty berada pada posisi angka 69,67% dengan kategori baik, advocacy berada pada posisi angka 72,35% dengan kategori baik, satisfaction berpengaruh signifikan terhadap loyalty sebesar 60,68%, loyalty berpengaruh signifikan terhadap advocacy sebesar 21,43%, satisfaction berpengaruh signifikan terhadap advocacy sebesar 13,76%, dan satisfaction berpengaruh terhadap advocacy melalui loyalty sebesar 36,10%. Keywords: Satisfaction, Loyalty, Advocacy, Fashion
The Influence of Online Store Beliefs towards Impulse Buying (Study on Elevania.co.id) Dewi, Citra Kusuma; br Sinuraya, Despri Lolita
The Winners Vol 16, No 1 (2015): The Winners Vol. 16 No. 1 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i1.1556

Abstract

The rapid development of information technology brings a great impact to all aspects, including the development of business and marketing. The rapid growth of internet user makes online business becomes a potential market. One of the factors that determine the success of an online business is consumer beliefs to an online store. The purpose of this study is to determine the influence of online stores beliefs towards impulse buying on elevenia consumers. This study was conducted on elevenia consumers who have shopped at elevenia.co.id. Sample size of 100 people with purposive sampling method. Data was collected through questionnaires using a 5 point Likert scale to measure 11 indicators. The analysis technique is multiple linear regression. The research found that the online store beliefs variable consist of functional convenience beliefs and representation delight, simultaneously influence impulse buying on elevenia consumers.While in partial functional convenience beliefs variable have no influence towards impulse buying on elevenia consumers.
Factors (Benefits, Trust, Self-Efficacy, Ease of Use, Security) Affecting Consumer’s Perception on E-Money in Indonesia Pratiwi, Dinna Fatmy; Dewi, Citra Kusuma
Jurnal Sekretari dan Manajemen Bisnis Vol 2 No 2 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v2i2.60

Abstract

This research based on the developments of technology on payment system which replaced the use of cash as a medium of exchange into the non-cash system. The use of e-money as a non-cash system was made to actualize less cash society by the increase of the use of instrument and non-cash channel. However, the government had made a rule by required various costs to use e-money. As the used of e-money seemed forced by a rule, therefore, costumers might have a bad perception toward it. Hence, this research made to know the factors that affected costumers’ perception toward e-money in Indonesia. The method used in this research was quantitative method with type of descriptive and causal research. The variables used in this research are benefits (X1), trust (X2), self-efficacy (X3), ease of use (X4), security (X5), and consumers’ perception (Y). The samples are 400 respondents and using the technique of non-probability sampling which covered purposive sampling and snowball sampling. The data analysis was using multiple linear regressions. The research showed that the factor of self-efficacy and security in partial didn’t significantly affect the consumers’ perception toward e-money in Indonesia, while the factors that significantly affected partially are factors of benefits, ease of use, and trust. However, simultaneously, all factors of Benefits (X1), Trust (X2), Self-efficacy (X3), Ease of Use (X4), and Security (X5) significantly affected consumers’ perception (Y) toward e-money in Indonesia.
Pengaruh Endorser Credibility terhadap Brand Equity ‘Shopee For Men’ dengan Self-Brand Connection sebagai Mediator Sari, Ade Multi Davista; Dewi, Citra Kusuma
Jurnal Sekretari dan Manajemen Bisnis Vol 3 No 2 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i2.123

Abstract

Shopee is one of the markets that provide online trading platforms in Indonesia. Shopee is known by consumers as a brand associated with brands only for women. Though Shopee is a neutral market and is aimed at all circles. Brand equity. This will have an impact on consumer preferences including male consumers of the Shopee brand. Shopee has a strategy by launching the "Shopee for Men" program and using Bambang Pamungkas and Vincent Rompies as supporters to change consumer perceptions that Shopee is a market for all people and forms Shopee brand equity. The factor that can shape the equity band is the credibility of endorsers and their own brand connections. Therefore the purpose of this study was to determine the effect of endorser credibility on brand equity with self-brand connection as a mediator. This study uses a quantitative method with a type of descriptive causal research. The sampling technique in this study was purposive sampling which is a part of non probability. Respondents from this study were 100 consumers with male sex living on the island of Java. This study uses SEM-PLS data analysis techniques. The results of this study are endorser credibility, brand equity and self-brand connections in Shopee For Men in the high category. There is a positive influence between credibility of endorsers and brand equity and self-brand connections have an indirect influence or as a mediator between credibility of endorsers and brand equity.