Articles

Found 2 Documents
Search

Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa Supriyadi, Edy; Putriana, Lies
The Winners Vol 11, No 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.694

Abstract

There are several advantages and disadvantages and advertising via the Internet. The appeal of advertising may also arise from given information element, the element of comfort but also sometimes lead to disturbing or irritation elements. The limited number of Internet users in Indonesia and the different backgrounds of individual Internet users in Indonesia certainly provide a different assessment of the advertisements contained on the Internet. There are 3 factors which was the starting point to explain how consumers interpret the value of advertising, namely: informativeness, entertainment and irritation. This research aims to discover whether there is a relationship between entertainment, informativeness, and irritation toward advertising values and whether there is a relationship between entertainment and advertising values toward attitude towards web advertising using statistics tools of path analysis and multiple regression. The research shows that there is a significant relationship between independent variables such as informativeness, entertainment and irritation simultaneously toward the advertising value but there are no significant relationship between entertainment and informativeness toward the advertising value individually.  In the other model there is a significant relationship between informativeness, irritation and advertising values with the attitude towards web advertising.
Pengaruh Budaya Organisasi dan Iklim Organisasi terhadap Kepuasan Kerja dan Dampaknya terhadap Kinerja Pegawai pada Badan Kesatuan Bangsa dan Politik Provinsi DKI Jakarta Paramitha, I Gusti Ayu Pradnya; Putriana, Lies; Maksum, Choirul
JURNAL CITRA WIDYA EDUKASI Vol 10 No 3 (2018): JCWE Edisi Desember 2018
Publisher : Politeknik Kelapa Sawit Citra Widya Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.107 KB)

Abstract

Setiap organisasi memiliki tujuan masing-masin, tetapi pada dasarnya setiap organisasi memiliki tujuan yang sama yaitu memperoleh hasil yang maksimal atas usaha yang dilakukannya. Penelitian ini bertujuan mengetahui pengaruh budaya organisasi dan iklim organisasi terhadap kepuasan kerja dan dampaknya terhadap kinerja pegawai. Pengumpulan data dilakukan melalui kuesioner secara online kepada perusahaan. Data sebanyak 132 responden digunakan sebagai sempel penelitian ini dan analisis SEM menggunakan smartPLS 3. Hasil analisa data menunjukan bahwa Budaya organisasi memiliki pengaruh terhadap kepuasan kerja pegawai, iklim organisasi memiliki pengaruh terhadap kepuasan kerja pegawai, budaya organisasi tidak memiliki pengaruh terhadap kinerja pegawai, iklim organisasi memiliki pengaruh terhadap kinerja pegawai, kepuasan kerja memiliki pengaruh terhadap kinerja pegawai.