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Journal : MIMBAR: Jurnal Sosial dan Pembangunan

KOMUNIKASI DALAM CSR PERUSAHAAN: PEMBERDAYAAN MASYARAKAT DAN MEMBANGUN CITRA POSITIF Rasyid, Anuar; Saleh, Amiruddin; Cangara, Hafied; Priatna, Wahyu Budi
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 31, No. 2, Year 2015 [Accredited by Ristekdikti]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v31i2.1564

Abstract

Community empowerment and positive image are desired of the company?s CSR program. The purpose of this study was to analyze ( 1 ) the implementation of company?s CSR communication PTPN V for community empowerment and building a positive image. ( 2 )  relationship among communication company?s CSR PTPN V with community empowerment and corporate image. Research using quantitative and survey techniques . The population in this study as many as 418 people . The sample in this study as many as 250 people. Sampling in this study conducted proportional sampling . The conclusions of this study is the implementation of CSR communication within the company PTPN V for community empowerment and build a positive image is generally going well. Furthermore, there are very significant (p < 0.01) relationship among communicators, messages, channels with community empowerment and corporate image
Co-Authors Adi Jaya Buluara, Adi Jaya Aditya Putra, Aditya Ahmad Abdullah Ahmad Rustan, Ahmad Ahmad, Andi Ayatullah Akhmad, Rezhita Adityana Amiruddin Saleh Andi Alimuddin Unde, Andi Alimuddin Andi Azisah Azis, Andi Azisah Andi Dewi Masuara, Andi Dewi Andi Evi Elvira Adnan, Andi Evi Elvira Andi Nur Fitri, Andi Nur Andi Vita Sukmarini, Andi Vita Andi Warnaen, Andi Anuar Rasyid Anwar, Rostini ARDIANSYAH ARDIANSYAH Arianto Arianto Asrul, La Ode Ayuni, Qurata Besse Risnayanti, Besse Citra Dano Putri, Citra Dano Darmawan Syah, Darmawan Decy Wahyuni, Decy Dwi Ratnasari Edi Suharyadi Eko Priyo Utomo, Eko Priyo Fathiyah Fathiyah Febri Herawati Hamzah, Helmy Hasrullah Hasrullah, Hasrullah Husain, Suharliati Nelsy Ibrahim Umar, Ibrahim Indra Lestari, Indra Isnaniah Nurdin, Isnaniah Izki Fikriani Amir, Izki Fikriani Jeanny Maria Fatimah juliadi, juliadi Jumadi Mappanganro, Jumadi Kamaruddin Kamaruddin Karnay, Sudirman Kasnawi, Muhammad Tahir La Jaali, La Lewankiky, Lolita Lisa Musfirah, Lisa Mahmud, Siska Makkarana, Abdillah Muhadar, Muhadar Muhammad Farid Muhammad Hasyim, Muhammad Muhammad Iqbal Sultan, Muhammad Iqbal Muhammad Massyat, Muhammad Muhammad Nadjib, Muhammad Muhammad Syahban Sidiq, Muhammad Syahban Muhammad Takdir, Muhammad Muhammad Zulkifli Tahir, Muhammad Zulkifli Murniati Muhtar, Murniati Mutmainnah Khairunnisa, Mutmainnah Nosakros Arya, Nosakros Ory Andriyani, Ory Polikarpus Manase Mana, Polikarpus Manase Pulubuhu, Dwia Aries Tina Qaharuddin Tahir, Qaharuddin Rachmawaty Djaffar Rahim, Nuur Widya Rahman, Nurhayati Ratnasari, Dwi Ratnasari Reni Juliani, Reni Rhiza S. Sadjad Richard Mozes Amahorseya, Richard Mozes Rizky Maulidiana Haris, Rizky Maulidiana Rohani Marlin Situru, Rohani Marlin Saefullah Saefullah, Saefullah Salle, Aminuddin Samal, Zainudin Fajri Sidabutar, Natalia Debora Sitandung, Yulius Siti Fatimah Sitti Murniati Muhtar, Sitti Murniati Sitti Nurmasita Achsin, Sitti Nurmasita Sulvinajayanti Sulvinajayanti, Sulvinajayanti Supardi Supardi Surya Dharmawansyah, Surya Susilawati Belekebun, Susilawati Syahril Furqany, Syahril Syahrir Nawir Nur, Syahrir Nawir Syahruni Haris, Syahruni Syamsu Alam Ali, Syamsu Alam Talatan, Vera Mantong Tuti Bahfiarti Utami, Yunita Tri Wahyu Budi Priatna Warawarin, Casparina Yulina Wirawan Jaya, Wirawan Yuliarti, Astinana