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FAKTOR KUNCI KESUKSESAN STUDENTPRENEUR Gaffar, Vanessa; Hendrayati, Heny
Image : Jurnal Riset Manajemen Vol 8, No 2 (2019): IMAGE : Jurnal Riset Manajemen. November 2019
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v7i2.22240

Abstract

Situasi dan kondisi di Indonesia menunjukkan tingkat pengangguran yang tinggi, termasuk tingkat pengangguran terpelajar pada usia muda. Salah satu cara untuk mengatasinya adalah dengan memberikan dorongan untuk berwirausaha. Masalahnya ada bila ada minat rendah terhadap kewirausahaan di kalangan anak muda, terutama mahasiswa. Oleh karena itu perlu untuk membangkitkan semangat wirausaha mereka melalui pendidikan kewirausahaan sebagai proses belajar sepanjang hayat (longlife learning process). Tujuan dari penelitian ini adalah untuk mengetahui dan membandingkan faktor kunci keberhasilan wirausaha di tiga perguruan tinggi di Indonesia yaitu UPI, UNPAD dan ITB. Penelitian dilakukan terhadap 300 pengusaha mahasiswa dari tiga universitas dengan teknik random sampling. Faktor keberhasilan utama diukur dengan 1) Prosedur teknis 2) Struktur perusahaan 3) Sumber daya manusia di perusahaan 4) Struktur keuangan perusahaan dan 5) Pemasaran dan Produktifitas. Hasilnya menunjukkan bahwa titik tertinggi terletak pada prosedur teknis sedangkan yang terendah adalah sumber daya manusia di perusahaan. Secara keseluruhan, tidak ada perbedaan signifikan pada faktor kunci keberhasilan wirausaha di tiga universitas. Pengembangan sumber daya manusia harus ditingkatkan dalam hal omset, perilaku, dan komitmen.
PENGARUH PROGRAM PUBLIC RELATION TERHADAP BRAND IDENTITY KOTA BANDUNG SEBAGAI SALAH SATU DESTINASI PARIWISATA DI INDONESIA Gaffar, Vanessa; Rusmiati, Rusmiati
STRATEGIC Vol 7, No 14 (2008)
Publisher : Indonesia University of Education, Indonesia

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Abstract

Industri pariwisata merupakan industri terbesar dalam penggerak perekonomian dunia  bersamaan dengan industri telekomunikasi dan teknologi informasi, pariwisata menjadi penyumbang terbesar dalam perdagangan internasional, begitu juga di Indonesia sektor pariwisata merupakan penyumbang devisa terbesar kedua setelah migas, sedangkan bagi daerah pariwisata memberikan kontribusi yang besar bagi pendapatan asli daerah.Persaingan antar daerah wisatapun semakin tinggi, setiap wilayah berusaha untuk meningkatkan kunjungan wisatawan.untuk dapat menarik perhatian wisatawan dan memenangkan persaingan maka setiap daerah  harus memberdayakan dan mengembangkan potensi daerah masing-masing. Salah satu upaya mempertahankan wisatawan yaitu dengan memberikan penawaran terbaik  melalui  pengembangan berbagai potensi daerahnya dan memperjelas brand identity yang ditawarkan kepada wisatawan, diantaranya melalui promosi, salah satunya dengan program public relations, yang terdiri dari news, event, media identity, publications, dan sponsorship, dengan kegiatan dari program public relations bertujuan untuk mempengaruhi dan membujuk wisatawan agar berkunjung dan melakukan perjalanan wisata.Berdasarkan uraian diatas, maka diadakan penelitian mengenai pengaruh program public relation terhadap brand identity Kota Bandung sebagai salah satu destinasi pariwisata di Indonesia. Dengan objek yang diteliti adalah wisatawan domestik kota bandung dengan jumlah sampel sebesar 100 orang.Penelitian ini bersifat deskriptif verivikatif dan menggunakan metode explanatory survey, selain itu berdasarkan kurun waktu penelitiannya menggunakan metode pengembangan cross sectional methode, dengan teknik analisa data yang digunakan adalah analisis jalur (path analysis) dengan alat bantu software komputer SPSS 13.00Berdasarkan hasil pengujian statistik diperoleh pengaruh yang cukup besar antara program public relations yang terdiri dari news, event, media identity, publications  dan sponsorship terhadap brand identity sebesar 85.31% dan sisanya sebesar 14.69% dipengaruhi oleh faktor lain yang tidak termasuk ke dalam penelitian.
PENGARUH DIRECT MARKETING METHODS TERHADAP KEPUTUSAN BERKUNJUNG DI KAMPUNG GAJAH WONDERLAND (Survei Pada Tamu Rombongan di Kampung Gajah Wonderland) Labib, Muhammad; Gaffar, Vanessa
Tourism & Hospitality Essentials (THE) Journal Vol 5, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Kampung Gajah Wonderland is one of the tourist destinations in Bandung. The number of visits in Kampung Gajah Wonderland increased from year to year but the target desired by management is still not reached. Therefore, the management of Kampung Gajah Wonderland do the direct marketing strategy methods consisting of direct mail, door to door selling and telemarketing. The purpose of this research was to obtain the findings regarding the extent to which the programs direct marketing methods, decision to visit Kampung Gajah Wonderland and how direct marketing strategy influences methods of visiting in Kampung Gajah Wonderland. The type of research used are descriptive and verifikatif with methods used is explanatory survey. The sample in this study as many as 75 groups with sample withdrawal technique used is systematic random sampling. Technique of data analysis used is path analysis.The independent variable in this study are direct mail (X1), door to door selling (X2), and telemarketing (X3) a dependent variable used is decisions while visiting (Y) which consists of product choice, brand choice dealer choice, purchase, amount, timing the purchase and payment method. Research results show that groups responses to direct marketing methods against the decision of a visit generally rated highly. A factor that gets the highest rating is door to door selling. While direct mail get the lowest value. Response groups regarding decisions been rated high. Gets the highest appraisal indicators is purchase timing. While the indicators are getting low value is payment method. Based on testing of SPSS 20 showed a simultaneous and partial correlation between direct marketing methods with visit decision. Based on this research, management’s Kampung Gajah Wonderland expected to increase selling door to door program in order to achieve the desired target.
PENGARUH PRODUCT BUNDLING DAN PRICE BUNDLING TERHADAP KEPUTUSAN MENGINAP DI D’BATOE BOUTIQUE HOTEL BANDUNG (Survei terhadap Tamu Individu yang Menginap di D’Batoe Boutique Hotel Bandung) Dwi MD, Vitri; Gaffar, Vanessa; Novalita, Dewi Pancawati
Tourism & Hospitality Essentials (THE) Journal Vol 4, No 2 (2014)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Decrease of D’Batoe Boutique Hotel’s room occupancy that continue happen from 2011 until 2013 makes hotel management find ways to increase room occupancy’s back, one of them is by increasing the decision to stay. One way that is used is performing product bundling and price bundling. The purpose of this research was to obtain discovery regarding product bundling, price bundling, the decision to stay as well as the effect of product bundling and price bundling to the decision to stay. The research used is descriptive verification, the sampling technique is cluster random sampling, as well as the number of samples 102 individual guests who stayed at DBatoe Boutique Hotel. Techniques of data analysis and hypothesis testing used is multiple regression. The results showed that the product bundling, price bundling and the decision to stay has a high enough response. The most influential factors is the suitability of the price bundling package and bonuses offered. The weakest factor is the suitability of the price package offered by DBatoe Boutique Hotel as a 3 star boutique hotel. Suggested to the hotel is to maintain and / or improve the product bundling strategy and price bundling with more attention and improve indikator that are still considered low by guests.
PENGARUH STRATEGI POSITIONING MUSEUM TERHADAP KUNJUNGAN WISATA EDUKASI DI KOTA BANDUNG (SURVEY SEGMEN PASAR GENERASI Y) Gaffar, Vanessa
Tourism & Hospitality Essentials (THE) Journal Vol 1, No 1 (2011)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Bandung has many heritage buildings and museums that can be very attractive to tourists. Nowadays, many heritage buildings, especially museums are developed to cater the needs of students and youngster to improve their knowledge. Hence, visiting museum and many other heritage buildings become activities in edu-tourism. Youngster and students are those in the segment of Genration Y that are targeted by museum. The characteristics of Gen-Y is that they like something new and very update with the newes technology. This Characteristic are really on the opposite sites of the appearance of museum that contains history and heritage of the past. Hence, the museums as a heritage objects should develop good positioning strategy in attracting those segment. This research focus on the evaluation of positioning strategy that is implemented by some museums in Bandung city and its influence to thedecision making in visiting edu-tourism sites. The dimensions of positioning strategy consist of value, uniquenessm credibility, sustainability, and suitability. The result shows that the positioning strategy has significant influence to the tourist decision making The most significant value is on the “sustainability” or the preference tendency of a museum to be exist in the long term.
PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta) Desliana, Anasti; Gaffar, Vanessa; Andari, Rini
Tourism & Hospitality Essentials (THE) Journal Vol 4, No 1 (2014)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Tourism holds an important role as a major contribution for economy iof a country not least for Indonesia. Tourism activity can not be separated from the various tourism sectors are mutually supportive and integrated with one another so as to attract tourists to visit Indonesia. Hospitality industry is an important industry in tourism activity due to the hospitality industry is one industry that high contribute to the tourism sector particularly in Jakarta. Jakarta as the capital city of Republic of Indonesia has the potential to attract tourists to the fulfillment of needs in terms of lodging accommodations in great demand by the management of international chain hotels to expand its market share by establishing a network of hotels in Jakarta. The importance of the marketing strategy undertaken by the hotel a top priority with progress and about eco-friendly lifestyle imposed by the Hotel Shangri-La Jakarta. So in general the strategy undertaken by the Hotel Shangri-La Jakarta is the green marketing. Therefore, the research done in the hope that green marketing is a strategy of influence in the creation of green consumer behavior. In this study, the independent variable (X) is green marketing which has tree sub variable are green value-Addition process, green management systems, and green products. Vvariable (Y) is green consumer behavior. The study was conducted during six months from September 2011 until February 2012 by using systematic random sampling as technique sampling. The results showed that green marketing significantly influence green consumer behavior. Factors of green marketing that gives a large effect is green management systems in Hotel Shangri-La Jakarta and the lowest facors in green marketing is green products in Hotel Shangri-La Jakarta.
PENGARUH FREQUENT FLYER RELATIONSHIP PROGRAM TERHADAP LOYALITAS PENUMPANG GARUDA INDONESIA (Survei pada member Garuda Frequent Flyer ) Ramdhani, Kinanti Pra; Gaffar, Vanessa
Tourism & Hospitality Essentials (THE) Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The tourism industry is the single largest source of foreign exchange that allows for more developed in the future. Tourism enterprises are businesses that provide goods and / or services to meet the needs of tourists and tourism . One is the air transport industry or airlines that meet the needs of tourists. Garuda Indonesia Airlines is one of the commercial airline owned by the government of Indonesia stir in the field of air transport which now serves more than 50 domestic routes and international destinations. Garuda Indonesia Airlines passenger numbers have fluctuated each year experience. Garuda Indonesia Airlines seek to maintain and improve the passenger to use the return of Garuda Indonesia Airlines, as well as the members who have been repeatedly used to be a spiritual eagle so that advocates can recomment it to others. That the higher the level of competition in the industry Airlines, makes the management realized that needs a strategy to reach the target customer loyalty. To improve passenger loyalty, one of the programs conducted by Garuda Indonesia Airlines is the Frequent Flyer Relationship Programs at Garuda Indonesia to enhance member loyalty. The purpose of this study was to obtain an overview of frequent flyer program relationship, loyalty and the effect relationship freqeunt flyer loyalty program. This type of study is a descriptive verifikatif and methods used are probability sampling with random sampling technique sistematic and the number of respondents that as many as 100 respondents Garuda frequent flyer member. Data analysis technique used is a tool path analysis with SPSS 18.0 computer software, interviews and distributing questionnaires as data collection techniques. The study findings suggest that, frequent flyer program relationship with the dimensions used are benefits, interest, greeted personally, and prestige have high impact on member loyalty Garuda Indonesia Airlines. Dimensions of relationship-forming frequent flyer program that has the benefit of high influence. As for advice to companies is to maximize the Garuda Frequent flyer programs and services in order to improve and maintain member loyalty in Garuda Indonesia Airlines.
PENGARUH STRATEGI NATION BRANDING “WONDERFUL INDONESIA” TERHADAP PROSES KEPUTUSAN BERKUNJUNG WISATAWAN AUSTRALIA KE INDONESIA Utami, Sri; Gaffar, Vanessa
Tourism & Hospitality Essentials (THE) Journal Vol 4, No 1 (2014)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Sebagai industri yang diperdagangkan secara internasional dan berkembang pesat, pariwisata menjadi salah satu kategori utama dalam sektor perekonomian. Bagi Indonesia, pariwisata merupakan salah satu sumber utama penghasilan devisa serta dapat menciptakan lapangan kerja dan peluang untuk pengembangan lebih lanjut. Australia merupakan salah satu dari tiga target utama pangsa pasar pariwisata dan juga merupakan salah satu penyumbang wisatawan terbesar di Indonesia. Program nation branding merupakan salah satu strategi Kementerian Pariwisata dan Ekonomi kreatif (Kemenparekraf) untuk meningkatkan jumlah kunjungan wisatawan, yaitu dengan mengembangkan strategi dan koordinasi kampanye pariwisata melalui nation branding. Nation branding adalah menerapkan branding dan teknik komunikasi pemasaran untuk mempromosikan citra suatu bangsa yang nantinya akan berpengaruh pada jumlah kunjungan wisatawan. Dalam penelitian ini, variabel bebas (X) yang digunakan yaitu Nation Branding yang terdiri dari tourism, people, dan culture and heritage. Variabel terikat (Y) yaitu proses keputusan berkunjung. Jenis penelitian yang digunakan deskriptif verifikatif, dan metode yang digunakan adalah survei dengan teknik stratified random sampling, maka diperoleh jumlah sampel sebesar 120 responden. Teknik analisis data dan uji hipotesis yang digunakan adalah path analysis (analisis jalur). Hasil penelitian menunjukkan bahwa variabel nation branding memberikan pengaruh yang signifikan terhadap proses keputusan berkunjung.
IMPLEMENTASI PROGRAM TOTAL QUALITY SERVICE DALAM UPAYA MENINGKATKAN KEPUASAN TAMU DI HOLIDAY INN RESORT BATAM Saman, Saefuloh; Gaffar, Vanessa
Tourism & Hospitality Essentials (THE) Journal Vol 2, No 1 (2012)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Study was to obtain findings on the effects of total quality service program to the satisfaction of guests at the Holiday Inn Resort Batam. Total Quality Service (TQS), is a fusion of all the functions of the company into a holistic philosophy that builds upon the concept of quality, teamwork, focusing on the customer (customer focus), the involvement of the total (total involvement), as well as continuous improvement. The method used in this study is descriptive and verification, with explanatory survey methods. The sample size is a number of long stay guests 79 using systematic sampling method. While the analytical technique used is multiple regression. The research results showed that total quality service has a significant effect on guest satisfaction. The results of calculations obtained Fhitung = 20,389, while Ftabel of the standard error 0.05 is 2.30. This shows that the total quality service effects guests satisfaction. The value of determination coefficient of 0.499. it showed that 44.9% guest satisfaction is influenced by total quality service while the remaining 55.1% is for other factors that affect guest satisfaction.
PENGARUH CUSTOMER EXPERIENCE QUALITY TERHADAP SIKAP MELAKUKAN POSITIVE WORD OF MOUTH (Survei Dilakukan Terhadap Peserta Heritage City Tour CV. Bandung Trails) Rahman, Irfan Taufik; Gaffar, Vanessa; Yuniawati, Yeni
Tourism & Hospitality Essentials (THE) Journal Vol 4, No 2 (2014)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Heritage city tour held by Bandung Trails is one form of existing heritage tourism promotion in Bandung. Relics of historic buildings in colonial times became the attraction offered in the heritage city tour. Enthusiasts of this heritage tourism is still very little. It is apparent from the number of participants who follow the heritage city tour. Therefore, Bandung Trails using strategies customer experience quality to provide a superior experience for each participant. The purpose of this research was to obtain the findings regarding the application of customer experience quality by Bandung Trails against participants of the heritage city tour, the attitude of the participants after following heritage city tour to do positive WOM and influence customer experience quality against the desire to make positive WOM after following heritage city tour. This type of research is descriptive and verifikatif by using cross sectional method. The respondents in this study of 100 respondents came from participants who had followed the heritage city tour by using the technique of sampling, random sampling. In this study, the independent variable are (X) the customer experience quality consisting of helpfulness, value for time, customer recognition, problem solving, personalization, accessibility and competence, while the dependent variable (Y) in this study are positive WOM. Technique of data analysis used path analysis (path analysis) using SPSS 20. The results of this research show that customer experience quality in categories is quite high. The Sub has the highest valuation of the variables is the promise the lowest variable fulfillment while the sub is the value for time. Variable positive WOM in this research is at a high enough categories with the same value on each indicator. In simultaneous trials, showed the existence of the correlation of customer experience quality and positive WOM. Meanwhile, in a partial test, there are two sub-variables of customer experience quality has no effect on positive WOM that is value for time and customer recognition. As for the suggestion to the Bandung Trails is to further enhance the implementation of the value for time and customer recognition so that the wishes of participants doing positive WOM is getting high.