ADINOTO NURSIANA, ADINOTO
STIE Wiyatamandala

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PENGARUH INTERNET BANKING, KUALITAS LAYANAN, REPUTASI PRODUK, LOKASI, TERHADAP LOYALITAS NASABAH DENGAN INTERMEDIASI KEPUASAN NASABAH NURSIANA, ADINOTO
Jurnal Keuangan dan Perbankan Vol 19, No 3 (2015): September 2015
Publisher : D-III Keuangan dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.123 KB)

Abstract

Customer loyalty is one of the important factor that affect the growth of the bank.  This research examined  the effect of internet banking, service quality, reputation, product, and location  on customer loyalty with the intermediation  customer satisfaction. As analycal tool in this research is using software LISREL 8.80.Result from  this research. first, internet banking has a negative and not significant impact on customer satisfaction and customer layalty,  second, service quality, reputation, product, and location  have a positif and significant impact on customer satistaction, but its have a negative and not significant impact on customer layalty, third, customer satisfaction has a negative and not significant impact on customer loyalty.  So as to enhance customer loyalty, banks need to provide the best relationship between bank’s marketer and customer.
Pengaruh Kualitas Layanan Terhadap Loyalitas Nasabah Dengan Intermediasi Kepuasan Nasabah Dan Nilai Yang Dirasakan Nasabah Nursiana, Adinoto
Ultima Management : Jurnal Ilmu Manajemen Vol 3 No 1 (2011): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1433.223 KB) | DOI: 10.31937/manajemen.v3i1.172

Abstract

The bank’s customer service quality is one of the primary factor that can effect customer’s loyality. This research examined the effect of service quality on customer loyalty with the intermediation customer satisfaction and intermediation customer perceived value. As analycal tool in this research is using soware LISREL 8.80.Result from this research. first, service quality has a positif and significant impact on customer satisfaction. Second, service quality has a positif and significant impact on customer perceived value. Third, customer satsfaction has a positif and significant impact on customer loyalty. Fourth, customer perceived value has a negatif and does not have significant impact on customer loyalty. So as to enhance customer loyalty, banks need to provide the best quality service that will improve customer stisfaction. Keyword : Service quality, customer satisfaction, customer perceived value, customer loyalty.
Pengaruh Bauran Pemasaran terhadap Keputusan Mengunjungi Festival Cap Go Meh di Singkawang Rizkiyah, Putri; Nursiana, Adinoto; Ingkadijaya, Rahmat
Jurnal Pariwisata Vol 5, No 1 (2018): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.362 KB) | DOI: 10.31311/par.v5i1.2568

Abstract

ABSTRAKFestival Budaya Cap Go Meh yang diselenggarakan di Kota Singkawang merupakan festival budaya tahunan yang diselenggarakan pada hari kelima belas setelah perayaan Tahun Baru Cina (Imlek). Pada tahun 2016 tingkat kunjungan wisatawan menurun dari tahun-tahun sebelumnya yang mengakibatkan tidak tercapainya target yang ditetapkan pemerintah. Penelitian ini bertujuan untuk (1) mengidentifikasi profil atau karakteristik wisatawan domestik maupun mancanegara yang mengunjungi festival budaya Cap Go Meh di kota Singkawang, dan (2) mengetahui sejauhmana pengaruh unsur-unsur bauran promosi terhadap keputusan wisatawan mengunjungi festival budaya tersebut. Metode yang digunakan adalah metode survei, dengan menyebarkan kuesioner kepada 200 responden. Data dianalisis dengan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan, bauran pemasaran berpengaruh signifikan terhadap keputusan wisatawan mengunjungi Festival Budaya Cap Go Meh di Kota Singkawang, namun secara parsial hanya terdapat satu variabel yang berpengaruh yaitu variabel proses.Kata kunci: Bauran pemasaran, keputusan wisatawan, wisata budaya, festival cap go meh ABSTRACTThe Cap Go Meh Cultural Festival held in Singkawang City is an annual cultural festival held on the fifteenth day after the Chinese New Year celebration (Imlek).  By 2016 the level of tourist arrivals decreased from previous years which resulted in the government's failure to achieve targets. This study aims to (1) identify the profile or characteristics of domestic and foreign tourists who visit the cultural festival Cap Go Meh in Singkawang city, and (2) find out how far the influence of promotion mix elements to the decision of tourists visiting the festival culture. The method used is survey method, by distributing questionnaires to 200 respondents. Data were analyzed by using multiple linear regression. The results showed that simultaneously, the marketing mix significantly influence the decision of tourists visiting Cap Go Meh Cultural Festival in Singkawang city, but partially there is only one influential variable that is process variable.Keywords: Marketing mix, tourist decision, cultural tourism, cap go meh festival 
Marketing Mix Factors that Influence Visitors Choose Aeon Mall as a Shopping Tourism Destination Naftali, Cathy; Nursiana, Adinoto; Brahmantyo, Himawan
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): TRJ Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.4

Abstract

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek.  Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor?s decision of visiting Aeon Mall. But there wasn?t a positive and significant effect of price, place, people, packaging and programing to the visitor?s decision of visiting Aeon Mall.
Ternate Government’s Efforts in Establishing Culture-based Tourism Destinations through Heritage City Nurlaili, Nurlaili; Nursiana, Adinoto; Hermantoro, Henky
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): TRJ Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.7

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Ternate, one of the oldest cities in Indonesia, has committed to establish a culture-based tourism through heritage city. This city needs to go through some approaches by conducting inventory of historical studies and mapping the existing historical assets. To achieve the goals above, the history of the city can provide distinctiveness on the theme of the city as heritage-based coastal and islands. This research aims to find out the efforts conducted by the local government to create the heritage city as part of culture-based tourism. The method used in this research is the mixed methods which combines qualitative and quantitative. The research is done by combining two forms of pre-existing research which emphasizes on the understanding of problems in social life based on reality on natural setting. The research has revealed some attempts from the local government to increase the value of assets heritage and also to restore the glory of Ternate in the future simultaneously. And these efforts, have gained full support from the local community
The Impact of Marketing Communication in Attracting Customer (Case Study at Fairmont Hotel Jakarta) Natakusumah, Yuan Reza Maulana; Nursiana, Adinoto; Suryono, Chondro
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): TRJ Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.8

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Fairmont Hotel Jakarta has the unstable occupancy from month to month, started from January to December 2016. The objective of this research is to know the impact of marketing communication in attracting customer at Fairmont Hotel Jakarta. This research used associative casual. Population are all the guests who stayed in Fairmont Hotel Jakarta in the year of 2016. The sampling technique is non-probability sampling, and used incidental sample. The number of sample in this research is 120 respondents. Data was collected by distributing questionnaires with Likert scale.  The statements in the questionnaires were tested of their validity and reliability.  The data was analysed by using SPSS 19.0. The study found that marketing communication that consisted of advertising, sales promotion, public relation, personal selling and direct marketing impacted to attract customers 22,9%.
The Effect of Online Guest Review, Hotel Facilities and Online Travel Agent Price On Decision To Stay At Grand Rocky Hotel Bukittinggi : The Case Of Traveloka Azulmi, Desy; Nursiana, Adinoto; Ingkadijaya, Rahmat
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.38

Abstract

Technological developments have shifted the behavior of offline bookings to worldwide online booking, including in Indonesia. This country is currently experiencing a significant increase in the number of Online Travel Agents such as Traveloka. In this website, people can see reviews from previous guests on the strengths and weaknesses of the hotel, and it facilitates people to select a hotel matching to their needs and preferences. Previous research proves that online reviews and facilities affect the guest?s stay decisions. This research aims to determine the effect of online reviews, hotel facilities and prices on the decision to stay at the Grand Rocky Hotel Bukittinggi. The method used in this research is a qualitative method to obtain comprehensive, valid, reliable and objective data. The sample used in this research were 100 guests who stayed at the Grand Rocky Hotel with the reservation through Traveloka. Sample selection was based on purposive sampling technique, and data collection was conducted by Likert questionnaires to investigate the effect of online reviews, facilities and prices on the decision to stay. The results reveals online reviews, hotel facilities and prices have a strong influence on the decision to stay. Therefore, online reviews, facilities, and competitive prices serve as marketing tools to increase hotel revenues from the Online Travel Agent.