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STRATEGI PENGEMBANGAN ESPACE SPA BALI DALAM MENGHADAPI PERSAINGAN GLOBAL Dwi Poetranto, Isa Wahjoedi; Zuraida, Lukia
Jurnal Ilmiah Hospitality Management Vol 9 No 1 (2018)
Publisher : STPBI PRESS, Sekolah Tinggi Pariwisata Bali Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.36 KB) | DOI: 10.22334/jihm.v9i1.141

Abstract

This research aim to find out the development strategies of  Espace Spa Bali in facing global competition, to find out the the guests characteristic and to find out of the guest push and pull motivation in visiting Espace Spa Bali. Random sampling was used with total sample of 45 guests (15% of 300 visiting guests in a month). The data were taken from interview and questionnaire. The SWOT analysis technique was used to analyze the data obtained through the interview, and the descriptive frequency technique was used to analyze the guests characteristics and motivation questionnare data. The result of research showing that Espace Spa Bali is on quadran I (aggressive) with x axis (2.50) and y axix (2.45). the developed strategies are strengthening the brand, quality, marketing and price, also increasing the cooperation with stakeholders. The guest mostly female coming from Australia, France and Japan with the education background from senior high school, diploma, bachelor degrees, ages range from 26 till 56 years old, married status and single are balanced. Guests mostly has job as a staff or office employees and first time visiting Bali. The push motivation factor are indicate that the reason guests visiting Espace Spa Bali for rejuvenation, social an joy, luxury life style,  health and beauty, relaxation, escape from routin job. The pull motivation factor are indicate that the guests choose Espace Spa Bali because of proffesionalism and attitude  of therapist, good amenities, clean and tidy facility, the room decoration adjust for  comfortable treatment Keywords: Global Competition, Development Strategies, Characterics, Push Motivation, Pull Motivation
Analisis Positioning Dan Brand Awareness Terhadap Keputusan Pembelian Handphone Blackberry Pada Mahasiswa Fakultas Ekonomi Ugm Zuraida, Lukia; Novitasari, Dwi
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 1 No 2 (2014): Jurnal Riset Manajemen Juli 2014
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.042 KB) | DOI: 10.32477/jrm.v1i2.25

Abstract

This research analyzed positioning and brand awareness on decision to purchase Blackberry handphone. The research done in 2013 using 100 students of economic faculties, UGM. The analytical method used was multiple regression. The results showed that a significant differences between positioning with purchasing decisions as indicated by the significance value below 0.005 and brand awareness with purchasing decisions have significance value below 0.000. This suggests that the higher positioning and brand awareness will be increased purchasing decisions.
EVALUASI METODE PENGAJARAN KAIWA DAN IMPLIKASINYA TERHADAP KEMAMPUAN BERKOMUNIKASI DALAM BAHASA JEPANG Zuraida, Lukia
JURNAL KEPARIWISATAAN Vol 12 No 1 (2013): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

Keterampilan berbicara merupakan salah satu masalah bagi mahasiswa dalam proses pembelajaran bahasa Jepang. Dari hasil pengamatan melalui refleksi yang dilakukan, siswa terlihat pasif, hanya menghafal, dan beberapa mengeluh.tidak percaya diri da/am mengungkapkan ide dan menuangkannya dalam percakapan dengan bahasa Jepang. Hal ini mengundang pertanyaan dan asumsi bahwa keefektifan metode pengajaran cenderung kurang berhasil. Sehagai upaya memperbaiki metode pembelajaran kaiwa penulis berusaha mengevaluasi dan menemukan faktor-faktor yang mempengaruhinya. Subyek penelitian adalah mahasiswa STP Nusa Dua Bali. Pengumpulan data dilakukan dengan teknik wawancara, observasi, dan angket. Mahasiswa yang mengalami kesulitan dalam melakukan. kaiwa cukup besar yaitu lebih dari 50, 7 %. Hal ini menjadi indikasi bahwa pengajaran kaiwa belum memenuhi tujuan yang diharapkan. Sedangkan faktor faktor yang menyebabkannya adalah sebagai berikut: 1) kurangnya pemahaman gramatikal, 2) kurangnya penguasaan kosakata, 3) kurangnyajam perkuliahan, 4) Terlalu banyak materi yang harus diajarkan, 4) ada beberapa mahasiswa yang kurang mempunyai motivasi belajar.
STRATEGI PENGEMBANGAN DESA UNDISAN KECAMATAN TEMBUKU BANGLI SEBAGAI DESA WISATA Susianti, Hartanti Woro; Zuraida, Lukia; Artajaya, Made
JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Kepariwisataan-Maret
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali

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Abstract

Penelitian ini bertujuan untuk mengetahui strategi pengembangan yangsesuai bagi desa wisata Undisan. Wawancara dan penyebaran kuesioner dilakukankepada 12 orang stakeholder dan 18 wisatawan, guna mendapatkan data yangmendalam sehingga layak dianalisis. Data dipaparkan secara deskriptif kualitatifdan dianalisis dengan SWOT, untuk mengukur faktor internal (kekuatan dankelemahan) dan faktor eksternal (peluang dan ancaman) dari desa wisata Undisan. Hasil penelitian menunjukkan adanya alternatif strategi jangka pendek (1-5 tahun) yang meliputi revitalisasi lembaga formal, pemberdayaan masyarakat lokal, kampanye peduli lingkungan, redesain produk dan kerjasama dengan pihak lain untuk membangun kekuatan. Alternatif strategi jangka panjang (6-10 tahun) yang meliputi penetrasi pasar, pengembangan pasar dan produk, penyuluhan akan kelemahan dan ancaman secara berkala dan berkelanjutan, peningkatan mutu lingkungan fisik, dan penetapan batas wilayah desa yang definitif.
EVALUASI METODE PENGAJARAN KAIWA DAN IMPLIKASINYA TERHADAP KEMAMPUAN BERKOMUNIKASI DALAM BAHASA JEPANG Zuraida, Lukia
JURNAL KEPARIWISATAAN Vol 12 No 1 (2013): Kepariwisataan-Maret
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali

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Abstract

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STRATEGI PENGEMBANGAN DESA UNDISAN KECAMATAN TEMBUKU BANGLI SEBAGAI DESA WISATA Susianti, Hartanti Woro; Zuraida, Lukia; Artajaya, Made
JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

Penelitian ini bertujuan untuk mengetahui strategi pengembangan yang sesuai bagi desa wisata Undisan. Wawancara dan penyebaran kuesioner dilakukan kepada 12 orang stakeholder dan 18 wisatawan, guna mendapatkan data yang mendalam sehingga layak dianalisis. Data dipaparkan secara deskriptif kualitatif dan dianalisis dengan SWOT, untuk mengukur faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman) dari desa wisata Undisan. Hasil penelitian menunjukkan adanya alternatif strategi jangka pendek (1-5 tahun) yang meliputi revitalisasi lembaga formal, pemberdayaan masyarakatlokal, kampanye peduli lingkungan, redesain produk dan kerjasama dengan pihak lain untuk membangun kekuatan. Alternatif strategi jangka panjang (6-10 tahun) yang meliputi penetrasi pasar, pengembangan pasar dan produk, penyuluhan akan kelemahan dan ancaman secara berkala dan berkelanjutan, peningkatan mutu lingkungan fisik, dan penetapan batas wilayah desa yang definitif.
PENILAIAN WISATAWAN JEPANG TERHADAP PRAMUWISATA JEPANG DI BALI Zuraida, Lukia; Kusumarini, Indah
JURNAL KEPARIWISATAAN Vol 13 No 1 (2014): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

Memmmnya kunjunga11 wisatawan Jepang ke Bali dalam 3 tahun terakhir menunjukkan bahwa harus ada yang dibenahi bersama untuk menarik minat wisatawan Jepang ke Bali. Pramuwisata atau guide mempimyai peran yang sangat penting dalam melakukan pelayanan kepada tamu Jepang. Sehingga perlu. dilakukan studi tentang penilaian wisatawan Jepang terhadap pelayanan pramuwisata Jepang di Bali. Untuk menilai kualitas pelayanan dilakukan dengan menggunakan Analisis Faktor Eksploratori yaitu meringkas variabel-variabel menjadi satu kelonipok variabel baru./faktor: Variabel Penelitian berdasarkan pada Lima dimensi kualitas pelayanan yang dikemukakan oleh f arasuraman-Zeithaml­Berry, yaitu faktor bukJi langsung (tangible), keandalan ( reliability), daya tanggap (responsiveness), jaminan (assurance), empati (ernpathy). Karakter responden dibedakan menurut jenis kelamin, usia, pekerjaan, lama tinggal, tujuan ke Bali. Dari hasil analis faktor diketahui bahwa dimensi "empathy" mendapat penilaian tertinggi dari wisatawan Jepang. Urutan kedua adalah dimensi" "responsiveness", ke-3 adalah "assurance", ke-4 adalah "reliability" dan ke-5 adalah""tangible".
Strategi Obyek Wisata Di Gunung Kidul Zuraida, Lukia; Handayani, Marliana; Novitasari, Dwi
Kajian Bisnis STIE Widya Wiwaha Vol 25 No 1 (2017): Kajian Bisnis Januari 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.182 KB) | DOI: 10.32477/jkb.v25i1.232

Abstract

Gunung Kidul District is one of areas in Yogyakarta Special Region in which has potentialities of special interests of natural tourist destinations. It has about 58 caves, 69 beaches, and many other natural tourist destinations. Most of them are Karst as the main potential of natural destinations. Regarding with the special interests on tourism, Gunung Kidul District has given contribution to the Yogyakarta Regional Revenue on tourism it’s about 4,5 billion in 2012. It means that there is increasing of the revenues about 133 % from 2011, with the regional revenue is about 1,7 billion. Based on the contributions of regional revenues on tourism field, and the significant increase of the tourists, especially in Pindul Cave and Indrayanti Beach during last five years, it is necessary to have research on Marketing Strategies of Pindul cave Tourist Destinations and Indrayanti Beach. The aim of the research is to analyze the Marketing strategy of Pindul cave and Indrayanti Beach. Another purpose to discover factors weather internal or external factors give influences to the Marketing strategy of Pindul Cave and Indrayanti Beach. To get comprehensive data, this research used several data collection methods, participary observations, and in–depth interview with visitors, agencies, communities, government, and local people. Based on the descriptive analyze of the 30 interviewers about Pindul Cave and Indrayanti Beach , most of them explained that marketing of Pindul Cave and Indrayanti Beach are quite good. The analyze proved that the agencies and the marketing strategies of Pindul Cave and Indrayanti Beach are at the first (I) quadrant (the Growth), in which they have opportunities and strengths to be developed, with the differencies of their opportunities and strength .
Pengaruh Orientasi Kewirausahaan Dan Kompetensi Wirausaha Terhadap Daya Saing Novitasari, Dwi; Zuraida, Lukia
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 2 No 2 (2015): Jurnal Riset Manajemen Juli 2015
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.204 KB) | DOI: 10.32477/jrm.v2i2.167

Abstract

Small and Medium Enterprises (SMEs) cannot be separated from entrepreneur and entrepreneurial terms. Many factors influence of SMEs development, both internally and externally. This study tends to observe from internal side, where a factor of entrepreneurship orientation and entrepreneurial competence has had an important role. Dimensions of entrepreneurship orientation are: need for achievement, internal locus of control, self reliance and extroversion. Entrepreneurship orientation is basis that should be owned by every entrepreneur to run their business and the other hand created the competitiveness of SMEs. The need for adequate competence in running a business is considered an urgent thing started, because by having sufficient competence expected of entrepreneurs able to compete both locally and globally. Dimensions competencies are: task/skill, task management skills, contingency management skills, job role environment skills, and transfer skills. By growing and advancement of the business activities of SMEs is an interesting topic to be researched, each of effort is required to have a distinctive competitiveness and unique. To determine competitiveness dimensions includes: valuable resource, rare, difficult to imitate and non-substitutable. The results showed that the entrepreneurship orientation (with a significance value of 0.005) and entrepreneurial competencies (with a significance value of 0.000) have an influence on competitiveness. By knowing the extent of the influence of entrepreneurial orientation and entrepreneurial competence on the competitiveness of SMEs in DIY, it is expected to help the government, private sector and academicians in facilitating and supporting the development of SMEs in DIY.Keywords: Entrepreneurship Orientation, Entrepreneurial Competence, Competitiveness, SMEs.
Analisis Positioning Dan Brand Awareness Terhadap Keputusan Pembelian I-Phone Pada Mahasiswa Fakultas Ekonomi Universitas Islam Indonesia (UII) Yogyakarta Zuraida, Lukia; Novitasari, Dwi
Kajian Bisnis STIE Widya Wiwaha Vol 24 No 1 (2016): Kajian Bisnis Januari 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.937 KB) | DOI: 10.32477/jkb.v24i1.213

Abstract

This research analyzed positioning and brand awareness on decision to purchase i-Phone. The research done in 2013 using 100 students of economic faculties, Universitas Islam Indonesia (UII). The analytical method used was multiple regression. The results showed that a significant differences between positioning with purchasing decisions as indicated by the significance value likewise brand awareness with purchasing decisions. This suggests that positioning and brand awareness variables will be increased purchasing decisions.