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Determinan Viral Marketing pada Top Brand Online Shop di Indonesia Wardhana, Aditya; Pradana, Mahir
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 32, No. 1, Year 2016 [Accredited by Ristekdikti]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v32i1.1572

Abstract

The existence of the internet starts to shifting the purchase as a conventional to online. One of marketing strategies used by online store is viral marketing.The purpose of this study is to find determinant that forms viral marketing based on perceived customers in top brand online store such as lazada.com, olx.com, tokopedia.com, zalora.com, blibli.com, and bhinneka.com. The Research methodology used is the quantitative method with descriptive analysis using factor analysis by a population as 3.271.147 people and the number of sample uses Slovin formulas with confidency level at 95 % obtained as 400 respondents. Based on the result of research, there are twelve factors formed a new factor called viral marketing online store. Based on its priority, those dimensions of viral marketing online store can be sorted as follows: customer recommendation, newsletter, linking strategies, communities, free offer, sweepstakes, list of prospective buyers, chatrooms, reference list, product texts, affiliate programs, dan search engine.
Occupational Health and Safety and Practical Code of Safety at An Indonesian Agrochemical Company Fakhri, Mahendra; Pradana, Mahir; Gilang, Alini; Ekaristi, Henrika Arda
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 34, No. 2, Year 2018 [Accredited Ranking Sinta 2]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v34i2.3638

Abstract

The implementation of  human resources maintenance function is a function of management used to support and maintain reliable human resources. The maintenance of workers’ physical condition can be achieved by applying Occupational Health and Safety Program, and Labor Service and Insurance Social Program. The purpose of the study is to analyze dominant factors which affect the occupational health and safety of workers at PT. Indo Acidatama Tbk. based on the International Labor Organization’s practical code of safety in the use of chemicals at work. The type of study used is descriptive study with quantitative method. The sampling technique uses non-probability sampling with incidental sampling type. The data collection was done by distributing 50 questionnaires consisting 30 question items to employees of PT. Indo Acidatama Tbk. Based on the results of data processing through factor analysis, a factor of occupational health and safety factor is formed involving the following subfactors: general responsibilities of employers, rights of the workers and personal protections of the workers.
Factors Influencing Consumers Preference in Foreign-Branded Local Food Pradana, Mahir; Syahrir, Taufiq; Darmawan, Muhammad Diandri
Proceedings of AICS - Social Sciences Vol 7 (2017): 7th AIC in conjuction ICMR 2017 Universitas Syiah Kuala October 2017
Publisher : Proceedings of AICS - Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.501 KB)

Abstract

This research is designed to determine the factors influencing the purchase intention of Indonesian students, mainly in Bandung city, toward foreign-branded local foods. Purchase intention is explained with several variables: normative influence, brand consciousness, perceived quality, and emotional value. The result is summarized in this paper, which provides a critical review of the existing literatures, focusing especially on the question of whether foreign tags or names of products mostly appeal to students as buyers. The methodological approach is described by using exploratory factor analysis.
PERENCANAAN SKEMA SISTEM INFORMASI UNTUK AKTIVITAS MANAJEMEN Pradana, Mahir
Ekombis Review Vol 4, No 1 (2016)
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.795 KB)

Abstract

Mahir Pradana; The search for as much information as possible is needed to achieve maximum results in a management process. Information is also needed as a source of evaluation of the development of an organization, institutions, companies, and departments. Thus, the management process is inseparable from the use of information systems, which is a set of components that are interconnected, collect, process the store, and distribute information to support decision-making and control in an organization. This article examines the theories of management information system to be used as a reference in the domain of management information systems.Keywords: Management Information Systems, Use Of Information Systems, The Value Of Information Technology.
KLASIFIKASI JENIS-JENIS BISNIS E-COMMERCE DI INDONESIA Pradana, Mahir
Neo-Bis Vol 9, No 2 (2015): DESEMBER
Publisher : Neo-Bis

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Abstract

Masyarakat Indonesia, khususnya yang berada di daerah perkotaan, sangat tidak terpisahkan dari internet, karena hampir segala aktifitas selalu melibatkan internet dan teknologi informasi. Jadi, tak heran jika internet kini menjadi kebutuhan pokok bagi sebagian kalangan, terutama bagi mereka yang menggunakan internet untuk keperluan bisnis (e-commerce). E-commerce didefinisikan sebagai proses pembelian, penjualan, mentransfer atau bertukar produk, jasa atau informasi melalui jaringan komputer melalui internet. Dengan aktivitas bisnis secara e-commerce, maka perusahaan dapat memperluas aktivitas dan menjangkau konsumen dengan lebih mudah. Juga proses transaksi yang selama ini sifatnya konvensional menjadi lebih modern dengan tersedianya transaksi online. Masyarakat kolektif, misalnya di negara-negara Asia seperti India dan Indonesia, lebih bergantung pada interaksi sosial daripada mereka yang hidup dalam masyarakat yang berorientasi individualistis. Jika menghubungkan karakteristik masyarakat Indonesia dengan jenis-jenis interaksi bisnis, kurang lebih variasi bisnis e-commerce di Indonesia bisa dibagi menjadi beberapa macam, antara lain listing, shopping mall, marketplace, toko online, toko online di media sosial dan crowdsourcing/crowdfunding. Artikel ini bertujuan untuk membahas lebih dalam tentang jenis-jenis bisnis e-commerce serta pengembangan teori sistem informasi yang mendasarinya.
KLASIFIKASI BISNIS E-COMMERCE DI INDONESIA Pradana, Mahir
Modus Journals Vol 27, No 2 (2015): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v27i2.554

Abstract

Today, Indonesian people in urban areas has strong engagement to internet. Almost every activities are necessarily involves the internet and information technology. So, no wonder if the internet now are very demanding to society. This phenomena also arising the enablement of business that using internet as main platform or known as e-commerce. E-commerce is defined as the process of purchasing, sales, transfer or exchange products, services or information via computer network over the internet. With business activity in e-commerce, it can be extending activity and reach consumers more easily. Also the process of transactions are so far in nature conventional modernized by providing online transaction. This article is intended to analyze and discuss about the types of business e-commerce in Indonesia based on the phenoimena and development of the theory underlying information system. Keywords: E-commerce, management information system, users satisfaction, webqual
Determinants of Organizational Citizenship Behavior: The Case of an Indonesian Insurance Company Pradana, Mahir; Fakhri, Mahendra; Gilang, Alini; Khairin, Puti
Jurnal Bisnis Manajemen Vol 19, No 2 (2018): September 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.941 KB) | DOI: 10.24198/jbm.v19i2.170

Abstract

A company's human resource aspect can gain benefit from extra-role behaviors known as organizational citizenship behavior (OCB). This research discusses about organizational citizenship behavior (OCB) of the employees at an insurance company based in Jakarta, Indonesia. The purpose of this research to analyze the dominant factors that influence OCB in the company. Factors affecting the OCB are altruism, conscientiousness, sportsmanship, courtesy and civic virtue. The type of research used is descriptive with quantitative method. The respondents were 66 employees of Satria Muda Sucore Agency. The sampling technique using probability sampling with simple random sampling type and using factor analysis method. The results of research showed that OCB is in the decent and more to ‘high’ category. This research formed five factors that are tolerance factor, help behavior factor, compliance factor, participation factor and loyalty factor. Tolerance factor is the most dominant factor of OCB.
Analysis of An Indonesian E-Commerce Website: Gap Between Actual Performance and Users' Expectation Pradana, Mahir; Ichsan, Muhammad
Jurnal Manajemen dan Bisnis Indonesia Vol 6 No 1 (2018): Jurnal Manajemen Bisnis Indonesia - Edisi Oktober 2018
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.398 KB) | DOI: 10.31843/jmbi.v6i1.183

Abstract

For an e-commerce company, a reliable website is a basic requirement in the expansion of its business. This study aimed to describe the level of quality that is perceived by customers of an e-commerce website in Indonesia, based on the judgment of the actual quality and perceived quality developed from Website Quality (WebQual) theory. This research employs WebQual dimensions namely usability, information quality, and service interaction to be further analyzed by using Gap Analysis method. The research was done by spreading questionnaires to 100 respondents in Bandung, Indonesia, to determine what are the factors determining website quality of Shopee Indonesia. The result shows that overall there are value gaps between the actual quality (performance) and ideal quality (importance) of the website.   Keywords: E-Commerce; Website Quality; Information Technology; Online business
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK CUSTOMADE (STUDI di MEREK DAGANG CUSTOMADE INDONESIA) Pradana, Mahir; Reventiary, Avian
JURNAL MANAJEMEN Vol 6 No 1 (2016): JURNAL MANAJEMEN VOL. 6 NO. 1 JUNI 2016
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v6i1.196

Abstract

Fashion merupukan salah satu pilihan bisnis yang sangat menarik dan menguntungkan. Di era ini semua manusia membuthkan fashion yang dapat mencerminkan dirinya, karena pada zaman ini first impression sangatlah penting. Seorang individu yang memberikan first impression yang baik akan membuat dirinya diterima, dihargai, dan mendapatkan pengakuan dari orang lain. Salah satu produk fashion yang penting untuk menunjang penampilan adalah sepatu. Penelitian ini dilatarbelakangi dengan apakah ada keterkaitan antara atribut produk dengan keputusan pembelian pada produk fashion syaitu sepatu, studi ini dilakukan dengan meneliti atribut produk sepatu dari merek Customade. Menurut Tjiptono, (2008 : 103) atribut produk adalah unsur-unsur produk yang dianggap penting oleh konsumen dan dijadikan dasar pemngambilan keputusan pembelian. Menurut Kotler dan Keller (2009 : 188) keputusan pembelian konsumen meliputi, merek, penyalur, kuantitas,waktu dan metode pembayaran. Metode yang digunakan daalam penelitian ini adalah metode kuantitaatif dengan jenis deskriptif dan kausal. Jenis data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Pengambilan sampel dilakukan dengan metode probability sampling dengan teknik simple random sampling, dengan jumlah responden sebanyak 74 reponden yang didapat dari hitungan dengan rumus Slovin. Teknik analisis data menggunakan analisis deskriptif dan analisis linear sederhana. Berdasarkan hasil penelitian menunjukan bahwa atribut produk berpengaruh positif terhadap keputusan pembelian sebesar 48.5%, sedangkan sisanya sebesar 41.5% dipengaruhi factor-faktor lain yang tidak diteliti dalam penelitian ini. Kata kunci: Atribut produk, keputusan pembelian, manajemen pemasaran, perilaku konsumen
PERENCANAAN SKEMA SISTEM INFORMASI UNTUK AKTIVITAS MANAJEMEN Pradana, Mahir
JURNAL EKOMBIS REVIEW Vol 4 No 1 (2016)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.795 KB)

Abstract

Mahir Pradana; The search for as much information as possible is needed to achieve maximum results in a management process. Information is also needed as a source of evaluation of the development of an organization, institutions, companies, and departments. Thus, the management process is inseparable from the use of information systems, which is a set of components that are interconnected, collect, process the store, and distribute information to support decision-making and control in an organization. This article examines the theories of management information system to be used as a reference in the domain of management information systems.Keywords: Management Information Systems, Use Of Information Systems, The Value Of Information Technology.