I Gusti Ayu Oka Suryawardani, I Gusti Ayu Oka
Doctorate Program in Tourism, Universitas Udayana

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INTERAKSI SUBAK JATILUWIH DENGAN PARIWISATA PUTRI, NI LUH PUTU DIAH AYU HARTARI; SUDARTA, WAYAN; SURYAWARDANI, I GUSTI AYU OKA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.4, Oktober 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2017.v06.i04.p06

Abstract

Subak of Jatiluwih Interaction with Tourism Jatiluwih is well known as a world-recognized agricultural and tourism area. Thiscondition reflects a good interaction between agriculture which in this case isrepresented by subak/organization of irrigation with tourism i.e. is represented bytourism actors. Data collection in the field shows different conditions, namely thefinding of land conversion and job transformation from subak members. Both ofthese conditions indicate an interaction between subak and tourism actors. Thepurpose of the study discusses the form of interaction between subak with tourism inJatiluwih, and the impact of interaction on the existence of subak. The analyticalmethod used to discuss the research problem is descriptive qualitative analysis.Qualitative descriptions are applied to information provided by the subak membersand tourism stakeholders. The findings showed that associative interaction was moreprominent than the dissociative interaction. Cooperation of Subak Jatiluwih withtourism in the permission of utilizing the subak area for the agency management ofJatiluwih Tourism Destination Area is meant to be the generator income because ofits natural beauty. In contrast, Subak Jatiluwih needs for compensation for anydamages to rice field and fund for religious ceremony of subak, namely theceremony of Ngusaba Ayu and fund for cleaning the subak irrigation channel. Thedissociative interaction can still be declared low because it can still be wellanticipated. Suggestions that can be given that the contribution to the subak need tobe considered for the subak given a more feasible contribution because it isconsidered so far not meet the feasible criteria.
EKSISTENSI SEKTOR PERTANIAN DALAM STRUKTUR PEREKONOMIAN KABUPATEN BANGLI DARMAJAYA, I PUTU YOGA; SURYAWARDANI, I GUSTI AYU OKA; AMBARAWATI, I GUSTI AGUNG AYU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.2, April 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2018.v07.i02.p03

Abstract

The Existence of Agricultural Sector in Bangli Regency Economic Structure Contribution of agricultural sector to economy of Bangli Regency has decreased during 2011-2015 with relatively slow growth. This condition indicates that there has been a structural transformation of the economy, therefore it is necessary to analyze the existence of agricultural sector in terms of its current and future role whether it is still a leading sector or will turn into non-leading sectors. This study uses secondary data in the form of Gross Regional Domestic Product (GRDP) by industry of Bangli Regency and Bali Province in 2011-2015. The data were collected by using document study and analyzed by Location Quotient, Dynamic Location Quotient and Total Shift Share method. The results showed that the agricultural sector is the basis sector in Bangli Regency today and in the future. While the sub sectors in agricultural sector that become the basis is seasonal horticultural crops, annual horticulture and other crops, livestock and forestry and logging. Sub sectors in agriculture sector which are predicted to change the role in the future are food crops, annual plantation and fishery that changes role become basis sector were caused by the location factor. While the annual horticulture sub-sector and livestock are changed into non-basis sub-sectors were caused by the economic structure factor.
PERANAN PERSEPSI BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS PRODUK HATTEN WINES DEWI, IDA AYU PUTU CITRA; SURYAWARDANI, I GUSTI AYU OKA; WIJAYANTI, PUTU UDAYANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2017.v06.i03.p03

Abstract

The Role of Marketing Mix Perception on the Purchasing Decision and the Product Loyalty to the Hatten Wines Hatten Wines is a local wine-based local alcoholic beverage product that is sought after by tourists visiting Bali. The decline in product sales turnover of Hatten Wines since 2008 lies behind this study. The purpose of the study was to identify the variables that determine the marketing mix decisions on the product purchases and loyalty toHatten Wines and their constituent indicators and determine the role of the marketing mix perceptions on the purchasing decisions and loyalty to the products of Hatten Wines. The study was conducted in Sanur, Kuta and Nusa Dua by distributing questionnaires to 100 foreign tourists. The data were analyzed based on the factor analysis with SPSS 19 program. The findings showed that the marketing mix variables that determine the purchasing decision and the loyalty to the products of Hatten Wines consist of four variables: product, price, promotion, place and distribution. The product variables are formed from five indicators: brand, flavor, packaging, aroma, and product variety. Price variables are formed from three indicators, namely affordability, price conformity with benefits, and price competitiveness. Promotional variables formed from four indicators of promotional services, promotional media, promotional quality, and promotional quantity. Place and distribution variables are made up of three indicators: place of sale, product availability, and ease of access. The role of the marketing mix perceptions on the purchasing decisions and the product loyalty to Hatten Wines can be explained by the variance value of 60,946%, the remaining 39,054% is influenced by other variables that are not incorporated into the model. Improved marketing mix quality is needed to improve the competitiveness of the products of Hatten Wines from those of imported products.
PERSEPSI GENERASI MUDA TERHADAP MINAT BERTANI DI KAWASAN PARIWISATA TANAH LOT (KASUS SUBAK GADON III, TABANAN) LOSVITASARI, NI MADE; DIARTA, I KETUT SURYA; SURYAWARDANI, I GUSTI AYU OKA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.4, Oktober 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2017.v06.i04.p02

Abstract

Perception of Young Generations? Interest in Farming in Tanah LotTourism Area (The Case of Subak Gadon III, Tabanan) The rapid development of tourism will affect subak : that is, the transformation oflabor, the occurrence of land conversion, and the occurrence of water usecompetition. Tourism will have an impact on farming interest, especially the youngergeneration of farm households in Subak Gadon III, knowing that this subak is locatedin the tourism area. The purpose of this study was to analyze perceptions anddifferences in the perception of younger generation of non-tourism and youngergeneration of tourism about the impact of tourism on farming interest of the youngergeneration of farm households in Subak Gadon III, Tabanan. Data analysis methodused was descriptive-qualitative and quantitative.The results showed that the perception of the younger generation of non-tourismabout the impact of tourism on the farming interest of the younger generation wasclassified with a score of 3,32. The younger generation of non-tourism had aperception that the existence of tourism sufficiently influenced the farming interest ofthe young generation, but it did not make the non-tourism youth switch to tourism.The younger generation of tourism showed that tourism had a high impact on theinterest of farming the younger generation with a score of 3,55. The younggeneration of tourism has a perception that tourism was the most appropriate choicebecause for them the tourism sector is very supportive of its life. There is adifference in the impact of tourism on farming interest in the younger generation ofnon-tourism and young generation of farm households' tourism in Subak Gadon III,Beraban, Tabanan. This difference was seen in 3 parameters of a total of 14parameters.Suggestions that can be made for this research are for Subak Gadon III in the futureto be able to initiate a new breakthrough by involving the young generation invarious activities in subak life to attract farmers especially the younger generation offarm households in Subak Gadon III, Tabanan.
MANAJEMEN PRODUKSI DAN PEMASARAN BENIH PADI DI PT. PERTANI (PERSERO) CABANG BALI CAHYANINGRUM, MADE CANDRA KIRANA; SUAMBA, I KETUT; SURYAWARDANI, I GUSTI AYU OKA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2018.v07.i01.p02

Abstract

The Production and Marketing Management of Rice Seedsat PT. PERTANI (Limited) of Bali Branch This study aimed at determining the application of management functions in theproduction of rice seeds in PT. PERTANI (Limited) of Bali Branch, as well as to findout the marketing activities of rice seed conducted by PT. PERTANI (Limited) ofBali Branch. Based on these objectives, the study used qualitative descriptiveanalysis method. The result of the research showed that PT. PERTANI (Limited) ofBali Branch has implemented management function well in production activities.Implementation of management functions include the planning process that has beenset in the Work Plan and Corporate Budget, the organizing process was set in a clearorganizational structure. Monitoring process in production activities was conductedby the head of Seed Production Unit (UPB) of Munggu and team. The evaluationprocess was conducted every three months starting from the amount of production,the basic cost of the seeds, and the costs incurred in the production activities, and thequality of the seeds produced by PT. PERTANI (Limited) of Bali Branch that hasimplemented marketing mix (4P) items consisting of product, place, price, andpromotion in marketing the seeds.
ASSESSMENT OF GUESTS’ PERCEPTION IN IMPLEMENTATION OF GREEN HOTEL IN SUPPORTING SUSTAINABLE TOURISM Suryawardani, I Gusti Ayu Oka; Wiranatha, Agung Suryawan
E-Journal of Tourism Volume 3 Number 1 (March 2016)
Publisher : Doctoral Program in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v3i1.20838

Abstract

Tourism industry faced by threats in implementing sustainable tourism development. UNEP (United Nation Environmental Programme) designs the concept to gain sustainable development through the program called the greening of industry which includes minimization of energy used, reducing green house emission, water consumption efficiency, waste management, reducing loss of biological diversity, and preserving cultural heritage. Dependency of tourism industry in using energy will impact in global warming and climate change which will lead to sustainability of the future of tourism development. The research was designed to assess guests? perception on implementation of green hotel in supporting sustainable tourism in Bali. Research was undertaken in DKP hotel which is located in Kuta, Bali in the periods of April-June 2011. The hotel was choosen because DKP hotel is one of the hotels in Bali that has implemented the concept of green hotel in the hotel operational and was awarded as Green Hotel Award in the year of 2010. Sample was designed based on the minimum criteria on using Structural Equation Modelling (SEM). Respondents were guests who stay in the hotel and were willing to be interviewed and fill-in the questionnaires. The number of respondents were 121. Assessing guests? perception was undertaken based on five-point Likert rating scale and relationship between variables which express level of concern of hotel management on the environment conservation, social-culture preservation and economic development were analyzed by using Software AMOS Version 23. The results show that assessment of guests? perception in implementation of green hotel in the hotel operational through conservation of environment and preserving social and culture and its impact on economis development was positip and has resulted in supporting sustainable tourism. Environmental conservation awarenesss has been implemented through energy and water efficiency, waste management has been applied by implementing reuse and recycle programs. Social concern has been undertaken through CSR programs.
THE INFLUENCE OF SERVICES’ QUALITY ON INTENTION TO REVISIT THROUGH MEDIATION OF SATISFACTION OF VISITORS AT SASAK SADE VILLAGE, CENTRAL LOMBOK, WEST NUSA TENGGARA Rahman, Rahman; Suryawardani, I Gusti Ayu Oka; Wiranatha, Agung Suryawan
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Doctoral Program in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v6i2.53751

Abstract

The Sasak Sade Village is inhabited by a people from generation to generation. As a place that has been known and visited by many tourists, the management of the Sasak Sade Village offers traditional building house and daily activities of local people as tourist attractions. It is very important to have good quality services to increase revisit intention in the future. The purposes of this research were to determine service quality that influences tourist satisfactions and revisit intention in Sasak Sade Village. This study used 85 respondents of domestic tourists and a purposive sampling technique. The analysis used in this study was a structural equation modeling (SEM) by using Smart Partial Least Square (PLS) 3.0. This study tested two models namely outer model to predict the relationship between indicator and variable, and inner model to predict between two variables.  The results of this research were: 1) the service quality significantly influenced the tourist satisfaction at the Sasak Sade Village; 2) the tourist satisfaction significantly influenced their revisit intention at the Sasak Sade Village; and 3) the service quality significantly influenced  their revisit intention at the Sasak Sade Village. Keywords: Service Quality, Tourist Satisfaction, Revisit Intention
THE INFLUENCE OF TOURISTS’ MOTIVATION ON INTENTION TO REVISIT AT THE TRADITIONAL VILLAGE OF PRAI IJING, WAIKABUBAK, WEST SUMBA, EAST NUSA TENGGARA Fila Hidayana, Fransiska; Suryawardani, I Gusti Ayu Oka; Wiranatha, Agung Suryawan
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Doctoral Program in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v6i2.53750

Abstract

Push and pull factor as motivation for travelling are the components that influence tourist perception about tourist attraction related to the level of tourist satisfaction. Motivation also able to encourage tourist to revisit. Prai Ijing Traditional Village is one of the tourist attractions and cultural sites which is located in Waikabubak, West Sumba, NTT. It has unique culture, strategic location, therefore visited by many visitors. The purpose of this study is to determine the effect between motivation, tourist satisfaction and intention to revisit the village. The research method, the population of this research are domestic and foreign tourists visiting the Prai Ijing Traditional Village. The samples of this research is 100 visitors as the respondent, by using accidental sampling. The data were analyzed by Structural Equation Modeling (SEM) using SmartPLS software version 3.0 and qualitative descriptive analysis to describe the characteristics of respondents, interpretate the results of SEM analysis, and reveal the result of research hypothesis test. The results showed that push and pull factors had significant effect on tourist satisfaction. Tourist satisfaction had significant effect on the intention to revisit. The push and pull factors did not had significant effect on the intention to revisit.  Pull factors had significant effect than push factors on tourist satisfaction. Therefore, the pull factors need to be maintained and improved in order to be able to provide optimal satisfaction. The management and local communities are expected to increase the diversity of attraction and tourist activities, provide unique and innovative cultural tourism products, and maintain local wisdom and cultural assets as the main attention for tourists to visit the Prai Ijing Traditional Village Keywords: tourist motivation, satisfaction, revisit intention, SEM
THE USE OF ONLINE TRAVEL AGENT (OTA) BY NON-STAR HOTELS IN SANUR BALI Sanjiwani, I Gusti Agung Mirah; Wiranatha, Agung Suryawan; Suryawardani, I Gusti Ayu Oka
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Doctoral Program in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v6i2.56514

Abstract

Non-star hotels as a tourism business are nowadays using online travel agents (OTA) to market their rooms. The research on using OTA is interesting to be conducted, considering that research involving hotel management in accepting technology using the Technology Acceptance Model (TAM) is has not widely found. This study aims to analyze the influence of non-star hotel management's acceptance in using OTA by TAM, namely Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, and Behavioral Intention to Use. The study involved 59 non-star hotel managements in Sanur as the respondents. The questionnaire included 17 indicators on TAM and interviews were conducted to support the statistical analysis. Structural Equation Modeling (SEM) analysis was carried out by using the SmartPLS 3 program. The results shows that: 1) Perceived Usefulness is significantly influenced on Attitude Toward Using, 2) Perceived Ease of Use is significantly influenced on Attitude Toward Using, 3) Perceived Usefulness is significantly influenced on Perceived Usefulness, 4) Attitude Toward Using is significantly influenced on Behavioral Intention to Use, and 5) Perceived Usefulness is not significantly influenced on Behavioral Intention to Use in hotel management of non-star hotels in Sanur Bali in using OTA. Overall, the non-star hotel management accepts OTA well to be used in their hotels. Keywords: Technology Acceptance Model, Online Travel Agent, Non-star Hotels Management, Bali.
DESTINATION MARKETING STRATEGY IN BALI THROUGH OPTIMIZING THE POTENTIAL OF LOCAL PRODUCTS Suryawardani, I Gusti Ayu Oka; Wiranatha, Agung Suryawan; PETR, Christine
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Doctoral Program in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v1i1.19302

Abstract

This study was designed to study destination marketing strategy in Bali through optimizing the potential of local products. Seventy nine of hotel managers were interviewed based on cluster sampling method to gain their point of view. The results show that destination must build their images around unique attributes that provide them sustainable competitive advantage including its attraction which should be designed to meet the needs of the target market and should be served by local products. The results also show that hotel managers thought that foreign tourists always preferred imported products, meanwhile previous statistical results indicate that foreign tourists significantly look for local products. There is a need to encourage hotel managers to change their perception and attitude about local and imported products. In fact, hoteliers expressed willingness to use local products as long as these meet the quality standard. As tourism involves four types of activities, namely something to see, something to do, something to buy, something to learn, destination product development could be focused in the above activities through offering foreign tourist, such as to stay in hotels, homestays or villas owned by Balinese; to eat in restaurants owned by Balinese by choosing the authentic local foods that are using local meat, seafood and vegetables, exotic local fruits and beverages; and to buy products that are produced by the Balinese. By promoting vacation on the real Balinese atmosphere such as stay in accommodations owned by the Balinese supported by the authenticity of local Balinese foods, fruits and beverages, these will strengthen the local economy, so the benefit of tourism development can be more beneficial to the local Balinese. The results suggests that destination management related to improvement of service and hospitality are really important through improvement of human resource by giving training to their employees, educate consumers, and manage consumer expectations. Physical evidence can be easily associated with the product by the customer. This includes the atmosphere of the service operation and any tangible evidence used to market the product. Marketing through authenticity is precise approach for success in destination marketing of Bali tourism. Destination marketing strategy should then be focussed on promoting the physical evidences of the authenticity of the local products and excellent services offered to the visitors as well as participation of stakeholders in developing authenticity of local products at reasonable price which will differentiate the destination distinctively.