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PERANAN PEMILIHAN STRATEGI DAN STILISTIKA DALAM IKLAN DI TELEVISI Sari, Mezia Kemala
REKAM Vol 11, No 1 (2015): REKAM
Publisher : REKAM

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Abstract

Televisi adalah salah satu media terbaik saat ini yang dapat menghubungkan tujuan-tujuan dari para produsernya dengan kebutuhan konsumen. Tayangan televisi sangat penting sehingga konsumen dapat dengan mudah mendapatkan hal-hal baru melalui tayangan televisi seperti iklan. Iklan menjadi sangat penting ketika produser ingin menawarkan produk atau jasa. Hal ini dapat dengan mudah dicapai dengan membuat iklan di televisi untuk mendapatkan perhatian pembeli yang potensial. Tujuan utamanya adalah untuk menyampaikan pesan iklan tersebut dengan menarik yang dikemas untuk menjaring konsumen. Hal-hal yang harus dipertimbangkan dalam memilih strategi adalah relevansi akan produk itu sendiri, pesaing dan target pasar juga harus jelas. Iklan harus memerhatikan aspek iklan, yaitu stilistika. Dalam mendapatkan keunikan gaya, produsen dapat menggunakan penggunaan strategi bahasa seperti slogan, pemilihan karakter yang menarik, pemilihan strategi yang tepat dan juga menggunakan elemen iklan lainnya. Pemilihan strategi iklan akan menentukan penyampaian gaya bahasa pesan melalui bentuk kreativitas untuk mendapatkan respons konsumen yang lebih baik.The Role of Selection and Stylistics Strategies in Advertising on Television. Television is one of the best medium today that can connect producers’goals with consumers needs. The televisions’ impressions are crucial so that consumers can easily get new things through the television’s impressions like advertisment. Advertisment becomes very important when producer wants to offer product or service. It can be easily achieved by making advertisment on television to get potential buyers’attention.The main goal is to deliver advertising messages by using attractive packaged to stimulate consumers. The things that should be considerated in choosing strategies are the relevancies to product itself, competitors and also clear target market. Advertisement should pay attention to the Stylistics’ advertising aspects. In getting the uniqueness of style, producers can  use language strategies usage like slogans, selection of interesting characters, selection of appropriate strategies and also using other advertising elements. The selection advertisements’ strategies  will determine conveying stylistics’ messages through form of creativity to get the better consumer response.
THE DISTINCTIVE LINGUISTIC FEATURES IN BLURBS AS FOUND IN NON FICTIONS; A STYLISTIC ANALYSIS Sari, Mezia Kemala
Jurnal KATA Vol 2, No 1 (2018): Jurnal Kata : Penelitian tentang Ilmu Bahasa dan Sastra
Publisher : Lembaga Layanan Pendidikan Tinggi (LLDIKTI) Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (28.182 KB) | DOI: 10.22216/jk.v2i1.3112

Abstract

This research discusses about the special language style from the comments on the book cover of non fictions based on the using of distinctive linguistic features. The style of language is analyzed from stylistics point of view and put the lexical cohesion, reference and another linguistic elements as the part of distinctive linguistic features to be the analysis focus then reflect it to the function and the effect it brings. The methods are referential and formal. Based on the analyis, it can be found that in the comments of the book cover, generally, include all of the lexical and reference elements. The most significant element that mostly occur is repetition and personal reference. While, another forms such as synonym, general word, super ordinate, collocation, demonstrative and comparative reference occur in less percentage. The purpose of using these elements is in order that the comments of the non fictions‟ book can influence the reader through the choosing features then bring the psychological effect for commercial purposes. Moreover, the effect that it caused for the reader is being influenced the readers‟ thought to be more interested to the book from its dictions or the specific distinctive linguistic features.
Apology Strategy in English By Native Speaker Sari, Mezia Kemala
Lingua Cultura Vol 10, No 1 (2016): Lingua Cultura Vol. 10 No. 1
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v10i1.815

Abstract

This research discussed apology strategies in English by native speaker. This descriptive study was presented within the framework of Pragmatics based on the forms of strategies due to the coding manual as found in CCSARP (Cross-Cultural Speech Acts Realization Project).The goals of this study were to describe the apology strategies in English by native speaker and identify the influencing factors of it. Data were collected through the use of the questionnaire in the form of Discourse Completion Test, which was distributed to 30 native speakers. Data were classified based on the degree of familiarity and the social distance between speaker and hearer and then the data of native will be separated and classified by the type of strategies in coding manual. The results of this study are the pattern of apology strategies of native speaker brief with the pattern that potentially occurs IFID plus Offer of repair plus Taking on responsibility. While Alerters, Explanation and Downgrading appear with less number of percentage. Then, the factors that influence the apology utterance by native speakers are the social situation, the degree of familiarity and degree of the offence which more complicated the mistake tend to produce the most complex utterances by the speaker.
The Implementation of Using Picture Media on Teaching Present Continuous Tense Sari, Mezia Kemala; Putri, Yulyana
Language Circle: Journal of Language and Literature Vol 13, No 1 (2018): October 2018
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v13i1.16658

Abstract

The research is about the implementation of using picture as the media in teaching Present Continuous tense. The purpose is to see is there any significant implementation of using media in teaching Present Continuous Tense. This research conducts three steps (pre-test, treatment and post-test) and held in four meetings. The participants are 21 students of class VIIA of MTs Muhammadiyah Padangpanjang by using purposive sampling. This pre-experimental research is quantitative and the data taken from pre-test and post-test and test sheet is used as the instrumentation. The result showed that the using of picture as media has implementation in teaching Present Continuous Tense. It can be seen from the student‘s scores‘ improvements taken from all indicators. Generally, total mean of students‘ score of pre-test is 43.24 meanwhile the mean score of post-test is 71.62. The effectiveness of using this media is implemented from students‘ scores which are increased after learning Present Continuous Tense by using picture. While the most significant improvement is in the use of –ing form as the core of the Present Continuous Tense.
PENINGKATAN BAHASA INGGRIS DASAR TENTANG TENSE DAN KOSA KATA KEPADA MURID MDA MUHAMMADIYAH TANJUNG MEDAN KABUPATEN AGAM Sari, Mezia Kemala
BULETIN ILMIAH NAGARI MEMBANGUN Vol 1 No 4: Desember 2018
Publisher : LPPM Universitas Andalas

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Abstract

Peningkatan kemampuan siswa dalam memahami prinsip dasar dalam belajar bahasa Inggris seperti Tense dan kosakata perlu untuk dilakukan untuk memecahkan masalah klasik para pembelajar Indonesia dalam mempelajari bahasa Inggris yang merupakan bahasa asing. Terutama bagi murid-murid MDA Muhammadiyah Tanjung Medan di Kabupaten Agam yang belum memiliki latar pengetahuan tentang bahasa Inggris dikarenakan Bahasa Inggris tidak diwajibkan untuk diajarkan di sekolah tingkat dasar. Kegiatan ini dilakukan secara fun atau menyenangkan disesuaikan dengan penggunaan media yang cocok untuk anak-anak. Metode ceramah dilakukan dengan cara penyampaian yang persuasif dan naratif. Melalui melalui kegiatan KKN, murid-murid bisa memulai untuk belajar dasar bahasa Inggris yang sangat berbeda dengan bahasa Ibu mereka. Setelah melakukan pelatihan beberapa bulan secara teratur, peningkatan kemampuan mereka mulai terlihat terutama di bidang kosakata yang semakin banyak. Sementara itu, pemahaman mengenai tense masih sangat terbatas pada satu tense saja yakni Simple Present Tense.
VARIASI DAN APLIKASI AFIKS DALAM KALIMAT DAN TUTURAN BERBAHASA INGGRIS Sari, Mezia Kemala
Menara Ilmu Vol 11, No 75 (2017): Vol. XI Jilid 1 No. 75, April 2017
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v11i75.153

Abstract

Affix is one of the necessary thing in language including English.  The aim of this research is to find out the varieties of affixes in English and the application into sentences or utterance which commonly occur in daily used. The purposes of this research are to classify affixes in English and attempt to explain about the affixation process and also the use in sentences.The method of research is descriptive qualitative. The data collected by using documentating technique taken from the document sources like dictionary, books and notes.The finding is there are 4 kinds of affixes in English: Preffix, Suffix, Interfix and Superfix or Suprafix.The result  shows that in daily spoken and written language used, the four kinds of affixes are commonly occured and it indicates that English also experience the affixation process in order to compose a new word from the based form and had been common to be used in daily utterance in everyday communication. Keywords: Affixes, English, Affixation process
THE EFFECT OF ANTICIPATION GUIDE STRATEGY ON STUDENTS’ READING COMPREHENSION Sari, Mezia Kemala; Sari, Lisa Rana
Ta'dib Vol 22, No 1 (2019)
Publisher : IAIN Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (866.15 KB) | DOI: 10.31958/jt.v22i1.1434

Abstract

This research focuses on the influence of anticipation guide strategy on students' reading comprehension at the twelfth grade of MA KM Muhammadiyah Padang Panjang, 2017/2018 Academic Year. The research design was an experimental research conducted to the Science class as the participants of the research. The instrument of this research was a multiple-choice test distributed as the pre-test and post-test. As the result, the students’ reading comprehension became significantly better after being taught by the anticipation guide strategy. It is found that the pre-test average score was 42.36, and after the treatment, the post-test average score was 75.7. The result shows that the anticipation guide strategy has significant influence on the student’s reading comprehension.
VARIASI DAN APLIKASI AFIKS DALAM KALIMAT DAN TUTURAN BERBAHASA INGGRIS Sari, Mezia Kemala
Menara Ilmu Vol 11, No 75 (2017): Vol. XI Jilid 1 No. 75, April 2017
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v11i75.153

Abstract

Affix is one of the necessary thing in language including English.  The aim of this research is to find out the varieties of affixes in English and the application into sentences or utterance which commonly occur in daily used. The purposes of this research are to classify affixes in English and attempt to explain about the affixation process and also the use in sentences.The method of research is descriptive qualitative. The data collected by using documentating technique taken from the document sources like dictionary, books and notes.The finding is there are 4 kinds of affixes in English: Preffix, Suffix, Interfix and Superfix or Suprafix.The result  shows that in daily spoken and written language used, the four kinds of affixes are commonly occured and it indicates that English also experience the affixation process in order to compose a new word from the based form and had been common to be used in daily utterance in everyday communication. Keywords: Affixes, English, Affixation process