Djoko Sigit Sayogo, Djoko Sigit
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STRATEGI PEMASARAN BERBASIS MEDIA SOSIAL BAGI PENGRAJIN BATIK Sayogo, Djoko Sigit
Studi Kasus Inovasi Ekonomi Vol 1, No 2 (2016)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1435.95 KB) | DOI: 10.22219/skie.v1i2.4467

Abstract

Penelitian ini bertujuan untuk mengimplementasikan strategipemasaran berbasis media sosial bagi pengrajin Batik diDolokgede, Bojonegoro. Penelitian mengkombinasikanwawancara, observasi dan analisa dokumen sebagaimetodologi untuk mengidentifikasikan permasalahanpengrajin, menentukan kebutuhan konsumen/potensikonsumen dan merancang tindakan strategis yang dapatdilakukan pengrajin Dolokgede untuk menggunakan mediasosial sebagai penunjang pemasaran produk mereka.Berdasarkan hasil wawancara dan observasi kamimengusulkan penggunaan Facebook sebagai alat untukpenunjang pemasaran dengan tiga tujuan: a) meningkatkanjumlah basis ?anggota (teman)? dalam laman Dolokgede, b)meningkatkan reputasi merek produk melalui komunitas?anggota (teman)?, dan c) melakukan update kegiatanpengrajin ke komunitas ?anggota (teman)?. Untuk itu, kamimengusulkan 4 rencana tindakan strategis pemasaran, yaitu: a)memposting konten tentang aktivitas kerja mereka sehari-haridalam bentuk cerita (story), b) meng-audit dan update lamanfacebook secara berkelanjutan, c) meningkatkan ?like? dankomentar melalui posting konten interaktif dan d)meningkatkan keterlibatan komunitas ?anggota (teman)?.
GLOBAL REPORTING INITIATIVE INDEX SEBAGAI MODEL PENGUKURAN TRIPLE BOTTOM LINE PADA INDUSTRI KATEGORI ENVIRONMENT HIGH RISK (STUDI KOMPARASI INDONESIA DAN MALAYSIA) Gobel, Mohammad Rianto; Sayogo, Djoko Sigit; Prasetyo, Adi
Jurnal Reviu Akuntansi dan Keuangan Vol 4, No 2: Jurnal Reviu Akuntansi dan Keuangan
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.036 KB) | DOI: 10.22219/jrak.v4i2.4945

Abstract

This research aims to describe the parctice of Triple Bottom Line Disclosure to the industrieswhose the category is environment high risk in Indonesia and Malaysia which is reviewed byIndex Model GRI and explain the aspects that differ the practice of Triple Bottom Line Disclosure at environment high risk category in Indonesia and Malaysia which is reviewed by IndexGRI model. This research used Content Analysis and Mann-Whitney Test. The result of thisresearch shows that there are still many items of triple bottom line componen that have not beenshown yet.The significance of differences of Triple Bottom Line Disclosure about Malaysianindustry and Indonesia shows the point 64% from Indonesia and 36% from Malaysia and thereis some differencebetween Triple Bottom Line Disclosure of Malaysian industry and Indonesianindustry.Keywords: index GRI, TripleBottom Line, EnvironmentHigh Risk.
SOCIAL MEDIA AND USERS’ PARTICIPATION: IDENTIFYING THE ATTRIBUTES AND ITS IMPACT ON INFORMATION POLICY Sayogo, Djoko Sigit
Jurnal Reviu Akuntansi dan Keuangan Vol 9, No 1: Jurnal Reviu Akuntansi dan Keuangan
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (954.125 KB) | DOI: 10.22219/jrak.v9i1.8324

Abstract

Social media has grown remarkably and transform the communication mechanism. This recent advent of social media has escalated the hope of better and increase quality of users? participation. This paper thus studies the impact of the determinants of social media usage on information policies, in particular information stewardship and usefulness. A combination of literary analysis, descriptive statistics of data from PEW Internet, and content analysis from interview were used as methodology to support the arguments. This study argues for five challenges related to the technological and users? related usage of social media. These challenges are: a) clarity of users? identity, b) conflict of information ownership & confidentiality, c) distinguishing public versus private information, d) definition of records & creation of meta data, and e) longevity of data & retention of records. Furthermore, this study proposes four critical factors that should be consider in the design and development of information policy governing the steward and use of information. These critical factors are: a) information credibility, integrity, and accuracy, b) security, privacy, and confidentiality of information, c) ensuring information access and availability, and d) data sharing and public-private partnership.
Assessing the Roles of Network Structure and Social Media in Inter-units Knowledge Sharing Sayogo, Djoko Sigit; Yuli, Sri Budi Cantika; Suliswanto, Muhammad Sri Wahyudi; Affan, Wildan
Journal of Innovation in Business and Economics Vol 2, No 02 (2018): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.922 KB) | DOI: 10.22219/jibe.v2i02.7472

Abstract

Sharing knowledge across different units within an organization can be considered as one of the organization’s fundamental operation. Nonetheless, sharing information and knowledge across boundaries presents tremendous challenges for organization. This paper discusses the impact of social network structure and social media in mediating knowledge sharing against unit task performance. Based on the review of extant literatures in intra-organization information and knowlegde sharing, this paper accentuates on three propositions as follows: a) the use of online collaborative media reduces time spend on task by accelerating the electronic document quality assurance process, b) integrating expert ability with the use of collaborative media reduces time spend on task by accelerating the electronic document quality assurance process, and c) social network structure increase the likelihood to extract personal advice from colleagues, thus improve unit’s work quality.
STRUCTURE AND COOPERATION IN ONLINE COLLABORATION Sayogo, Djoko Sigit
Journal of Innovation in Business and Economics Vol 2, No 01 (2011)
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.232 KB) | DOI: 10.22219/jibe.v2i01.4702

Abstract

Different network configuration influences users’ motivation in collaborating online. While dense and strong ties network induced trust and close collaboration, it restrict expansion. On the other hand, sparse and weak ties stimulate expansion but less trusted collaboration. In addition, there are three instances that would encourage collaboration online. First, certain types of threat exist in online collaboration in the forms of losing reputation, structural position, and censorship. Second, communication augment credibility of threat by accentuating the consequences of threat and reminding of group desired consensus. Finally, online configuration creates ‘sense of community’ that deters deviation.