Articles

Found 13 Documents
Search

Food Blogger Instagram: Promotion Through Social Media Syahbani, M. Fariz; Widodo, Arry
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 1, No 1 (2017): Jurnal Ecodemica
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.438 KB) | DOI: 10.31311/jeco.v1i1.1426

Abstract

ABSTRAKMelakukan promosi melalui akun food blogger adalah cara yang saat ini sedang diminati oleh berbagai pelaku usaha kuliner untuk memperkenalkan restoran mereka, khususnya pada mahasiswa yang berada di Kota Bandung. Blogger memiliki dampak yang signifikan karena orang mencari informasi melalui situs sosial sebelum melakukan pembelian. Dengan kata lain, food blogger menjadi patokan bagi orang-orang dalam mempertimbangkan apakah restoran tersebut pantas untuk dikunjungi atau tidak. Penelitian ini bertujuan untuk mengetahui promosi melalui food blogger pada media sosial instagram terhadap minat beli mahasiswa di Kota Bandung. Penelitian ini merupakan penelitian kuantitatif. Metode penelitian yang digunakan adalah metode deskriptif – kausal. Teknik sampling yang digunakan adalah nonprobability sampling dengan jenis sampling insidental. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 400 mahasiswa di Kota Bandung yang menggunakan instagram dan mengetahui adanya fenomena food blogger terutama di kalangan mahasiswa di Kota Bandung. Teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian, promosi melalui food blogger pada media sosial instagram berada dalam kategori baik. Minat beli mahasiswa di Kota Bandung dalam kategori baik. Promosi melalui food blogger pada media sosial instagram berpengaruh  secara parsial yang terdiri dari context, communication, collaboration  dan connection terhadap minat beli mahasiswa di Kota Bandung dan berpengaruh secara simultan terhadap minat beli mahasiswa di Kota Bandung. Dari penelitian ini terlihat bahwa melalui instagram sebagai media promosi yang efektif dapat memberikan penjelasan dan pesan yang disampaikan secara efektif dan efisien karena menampilkan berbagai macam konteks dengan fitur multimedia yang baik.Kata Kunci : Promosi, Social Media Marketing, Food Blogger, Minat BeliABSTRACTDo promotions through food blogger account is the way that is currently being sought after by the culinary business operators to introduce their restaurant. Bloggers have a significant impact of people searching for information through social sites before making a purchase. In other words, the food blogger become a benchmark for people in considering whether or not a restaurant worth visiting. This research aims to determine of promotion through food blogger on social media instagram towards purchase intention of college student in Bandung. This research is a quantitative research. The method used is descriptive - causal. The sampling technique used is a non-probability sample of the type of incidental sampling. The data collection was distributed with questionnaires to 400 respondents who are collage students in Bandung was using instagram and recognizing the phenomenon of food bloggers as media promotion. Data analysis technique used is multiple linear regression analysis. The research results, food blogger promotion through social media on instagram be in good category. Purchase intention of college student at Bandung in good categories. Promotion through food blogger on social media instagram partial effect consisting of context, communication, collaboration and connection to the buying interest of collage students in Bandung and simultaneously influence the buying interest of collage students in Bandung. From this study, it appears that through the instagram as an effective media campaign can provide an explanation and the message delivered effectively and efficiently for displaying a variety of contexts with good multimedia features. Keyword : Promotion, Social Media Marketing, Food Blogger, Purchase Intention
PENGARUH GOOD CORPORATE GOVERNANCE, DEBT RATIO, DAN TOTAL ASSET TERHADAP KINERJA PERUSAHAAN (STUDI KASUS DI PT TELEKOMUNIKASI INDONESIA Tbk) Widodo, Arry
IMAGE Vol 1, No 1 (2012): April 2012
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh good corporate governance, debt ratio dan total asset terhadap kinerja perusahaan PT. Telekomunikasi Indonesia Tbk. Corporate governance diukur dengan CGPI (Corporate Governance Perception Indeks) berdasarkan pada pemeringkatan yang telah disusun oleh IICG (Indonesian Institute of Corporate Governance), debt ratio dan total asset serta Kinerja Perusahaan diukur dengan nilai Return on Equity (Klapper dan Love, 2002) dan Tobin’s Q (Klapper dan Love, 2002; Black dkk. 2003). Metode statistik yang digunakan adalah analisis regresi berganda. Studi Kasus penelitian adalah PT Telekomunikasi Indonesia Tbk dan mengikuti survei yang dilakukan oleh IICG tahun 2003-2009 dan termasuk dalam pemeringkatan CGPI. Berdasarkan hasil pengujian hipotesis dapat diambil kesimpulan bahwa  corporate governance mempengaruhi nilai kinerja pasar perusahaan. Hal ini membuktikan bahwa semakin besar nilai pasar  asset maka semakin besar pula kerelaan investor untuk mengeluarkan pengorbanan yang lebih untuk memiliki perusahaan tersebut, sehingga perusahaan tersebut memiliki brand image perusahaan yang sangat kuat karena implementasi GCG berhubungan dengan peningkatan citra perusahaan.
PENGARUH ROA, DER, DAN AG TERHADAP DPR PERUSAHAAN PERTAMBANGAN BEI 2010-2014 Putri, Febrinancy Valencia; Widodo, Arry
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 4, No 1 (2016): JURNAL ECODEMICA
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (629.597 KB) | DOI: 10.31311/jeco.v4i1.320

Abstract

Abstract - The mining company is a company that started its work in the framework of research, management and concessions of mineral or coal as well as post mine. This research aims to know the influence of Return on Assets, Debt to Equity Ratio, and Asset Growth against the Dividend Payout Ratio on 40 mining companies listed on the 2010 – 2014 period BEI partially nor simultaneous in order for registered company and investors can analyse factors – factors that affect in terms of dividend distribution. This research is descriptive research is categorized as a type of verikatif with a purposive sample selection the sampling method that is a total of 11 companies. The data collected is secondary data with engineering studies library. The method used is the method of regression models using panel data a Random Effect. Hypothesis testing using the F test, t-test and coefficient of determination. The results showed that simultan and partially free variables has no effect against the Dividend Payout Ratio. In addition only obtained a coefficient of determination (R2) 0.3299 which means that free variables are only able to explain variable of 32.99% whereas the rest were 67.01% explained by variables other than research. Keywords: Dividend Payout Ratio, Return on Assets, Debt to Equity Ratio, Asset Growth Abstrak - Perusahaan pertambangan adalah perusahaan yang kegiatannya dalam rangka penelitian, pengelolaan dan pengusahaan mineral atau batubara serta kegiatan pasca tambang. Penelitian ini bertujuan untuk mengetahui pengaruh Return on Asset, Debt to Equity Ratio, dan Asset Growth terhadap Dividend Payout Ratio pada 40 perusahaan pertambangan yang terdaftar di BEI periode 2010 – 2014 secara parsial maupun simultan agar perusahaan terdaftar maupun investor dapat menganalisis faktor – faktor yang mempengaruhi dalam hal pembagian dividen. Penelitian ini dikategorikan sebagai jenis penelitian deskriptif verikatif dengan metode pemilihan sampel purposive sampling yaitu sebanyak 11 perusahaan. Data yang dikumpulkan merupakan data sekunder dengan teknik studi kepustakaan.  Metode yang digunakan adalah metode regresi data panel dengan menggunakan model Random Effect. Pengujian hipotesis menggunakan uji F, uji t dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial dan simlutan variabel bebas tidak berpengaruh terhadap Dividend Payout Ratio. Selain itu hanya diperoleh koefisien determinasi (R2) sebesar 0.3299 yang berarti bahwa variabel bebas hanya mampu menjelaskan variabel terikat sebesar 32.99% sedangkan sisanya 67.01% dijelaskan oleh variabel lain diluar penelitian. Kata kunci: Dividend Payout Ratio, Return on Asset, Debt to Equity Ratio, Asset Growth
PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK UNILEVER (STUDI KASUS MASYARAKAT KOTA BANDUNG) Widelia, Khaya; Yusiana, Rennyta; Widodo, Arry
Jurnal Ecodemica Vol 3, No 2 (2015): Jurnal ECODEMICA
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.544 KB)

Abstract

Abstract - The tendency of current consumption patterns began to shift in environmentally friendly products. This can be seen from the development of Green Marketing in Indonesia, especially in Bandung. Shifting patterns of life has become the peoples choice to meet the needs of a healthy life. Currently the company uses Corporate Social Responsibility strategy to encourage consumers and employees in real action. This research uses descriptive research design and verification with the calculation of linear regression. The population in this study were people in Bandung, with a sample of 400 respondents. The results showed that green marketing is not significantly influence the purchasing decisions of consumers due to lack of knowledge about Unilever products that are environmentally friendly, and Corporate Social Responsibility significantly influence the purchasing decision, because PT. Unilever heavily in informing about Corporate Social Responsibility program that is used to customers or prospective customers.Keywords: Green Marketing, Corporate Social Responsibility, Purchasing Decision.Abstrak - Kecenderungan pola konsumsi saat ini mulai beralih pada produk ramah lingkungan. Hal ini terlihat dari perkembangan Green Marketing di Indonesia, khususnya di Kota Bandung. Pergeseran pola hidup ini telah menjadi pilihan masyarakat untuk memenuhi kebutuhan hidup sehat. Saat ini perusahaan menggunakan strategi Corporate Social Responsibility untuk mengajak konsumen dan karyawan perusahaan dalam aksi nyata. Penelitian ini menggunakan desain riset deskriptif dan verifikatif, dengan perhitungan regresi linier berganda. Populasi dalam penelitian ini adalah masyarakat Kota Bandung dengan sampel sebanyak 400 responden. Hasil penelitian menunjukkan bahwa green marketing tidak berpengaruh signifikan terhadap keputusan pembelian yang disebabkan kurangnya pengetahuan konsumen tentang produk Unilever yang ramah lingkungan, dan Corporate Social Responsibility berpengaruh signifikan terhadap keputusan pembelian, dikarenakan PT. Unilever gencar dalam menginformasikan tentang program Corporate Social Responsibility yang digunakan kepada konsumen atau calon konsumennya.Kata kunci: Green Marketing, Corporate Social Responsibility, Keputusan Pembelian.
PENGARUH GREEN MARKETING TERHADAP NILAI YANG DIPERSEPSIKAN DALAM KEPUTUSAN PEMBELIAN PADA ADES (STUDI KASUS PADA MAHASISWA/I FAKULTAS KOMUNIKASI DAN BISNIS TELKOM UNIVERSITY) Widodo, Arry; Yusiana, Rennyta; Stevanie, Cicilia
Jurnal Ecodemica Vol 3, No 2 (2015): Jurnal ECODEMICA
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.269 KB)

Abstract

Abstract - The research aims to know that influence of green marketing on perceived value and customers purchase decision of PT ADES Mineral Water ( Case Study Student Faculty Communication and Bussines Telkom University) . This research is an explanatory research. There are 100 respondents as sample of this research by using simple random sampling method. The data collection method conducted by questionnaire. The data was analyzed by using path analysis. Results showed that Green Marketing has direct and significantly effect on Perceived Value, Perceived Value has direct and significantly effect on Purchase Decision, Green Marketing has direct and significantly effect on Purchase Decision, and Green Marketing has significantly effect on Purchase Decision through the Perceived Value as mediator variable.Keywords: Green Marketing, Perceived Value, Purchase DecisionAbstrak - Penelitian ini bertujuan untuk mengetahui pengaruh green marketing terhadap nilai yang dipersepsikan dalam keputusan pembelian pada ADES (Studi Kasus pada Mahasiswa/i Fakultas Komunikasi dan Bisnis Telkom University). Jenis penelitian yang digunakan adalah penelitian penjelasan. Sampel sebanyak 100 orang responden yang diambil menggunakan teknik simple random sampling. Metode pengumpulan data menggunakan kuesioner. Analisis yang digunakan adalah analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa variabel Green Marketing berpengaruh langsung dan signifikan terhadap variabel Nilai yang Dipersepsikan, variabel Nilai yang Dipersepsikan berpengaruh langsung dan signifikan terhadap variabel Keputusan Pembelian, variabel Green Marketing berpengaruh langsung dan signifikan terhadap variabel Keputusan Pembelian, dan variabel Green Marketing berpengaruh secara signifikan terhadap variabel Keputusan Pembelian melalui Nilai yang Dipersepsikan.Kata kunci: Green Marketing, Nilai Yang Dipersepsikan, Keputusan Pembelian
Pengaruh Persepsi Bank Syariah di Indonesia terhadap Customer Switching Intention dengan Customer Satisfaction sebagai Mediator Jannah, Anisa Miftahul; Widodo, Arry
Jurnal Sekretari dan Manajemen Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.065 KB) | DOI: 10.31104/jsab.v2i1.27

Abstract

Indonesia's banking industry is still dominated by conventional banking. Sharia banking in Indonesia should use competitive marketing strategies and pay particular attention to the behavior of communities to compete in the national and global banking environment. This study aims to determine the effect of perception of sharia banks in Indonesia to customer switching intention with mediated by customer satisfaction. This research uses descriptive analysis method. Data collection techniques using questionnaires with Likert scale distributed to 100 customers of conventional banks. Hypothesis testing is done by using PLS (Partial Least Square). The results of this study indicate that the perception of sharia banks affect positively and significantly to customer satisfaction and influence directly or indirectly through customer satisfaction as a mediator of customer switching intention.  Keywords: Perception, Customer Satisfaction, and Customer Switching Intention.
Green Product Purchase Intention Nur Shidiq, Aang Muhammad; Widodo, Arry
Jurnal Sekretari dan Manajemen Bisnis Vol 2 No 2 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (680.046 KB) | DOI: 10.31104/jsab.v2i2.68

Abstract

Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green products manufactured by Twin Tulipware. The purpose of this research is to know and analyze how the green brand knowledge, how the attitude toward the green brand, how the intention to buy green products, the amount of influence knowledge and green attitude to purchase intention of green products manufactured by Twin Tulipware directly and indirectly. The researchers use three research variables categorised as the independent variables and dependent variable. The research method applied in this study is a quantitative inquiry. Sampling is done by non-probability sampling method with accidental sampling type, with 100 respondents, knowing and using Twin Tulipware product. The data are collected by using questionnaires. The results show that the direct effects of green brand knowledge on the intention to buy green products are 49.5% and indirect influence through the attitude toward the green brand is 21%. Therefore, the total effect of green brand knowledge on the intention to buy green products through the attitude of the green brand is 70.5%. Knowledge and attitude have a R2 (R Square) value of 56.6% of the intention to buy green products.
Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan Penggunaan terhadap Sikap Penggunaan Teknologi pada Pengguna Instagram di Indonesia (Studi pada Followers Akun Kementerian Pariwisata @Indtravel) Widodo, Arry; Putri, Ayunabillah Syahvitrie Azdy
Jurnal Sekretari dan Manajemen Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (129.361 KB) | DOI: 10.31104/jsab.v1i1.8

Abstract

Global technological advances makes the internet as a necessity for the modern society. The development of mobile technology offers users the ease to access the desired content in social media. Social media has content that contains information, created by people who use publishing technology which very accessible in order to facilitate communication, influence and interact with others and with the general public. It is utilized by the Ministry of Tourism of the Republic of Indonesia to create an Instagram account named @indtravel as a provider of Indonesian tourism information. In this study, the attitude of the use of technology will be measured through the perception of usability and perception of ease of use. Data analysis techniques used are quantitative descriptive analysis techniques and multiple linear regression analysis. The population in this study is 327,000 with a sample of 100 people. The results showed that perceived usefulness is on the good category, perceived ease of use is on the good category, and attitude toward using is on the good category as well. Partially, perceived usefulnesss (X1) and perceived ease of use (X2) has a significant influence on the attitude toward using (Y). Simultaneously, perceived usefulness (X1) and perceived ease of use (X2) has a significant influence on the attitude toward using (Y). Keywords: Social Media, Technology Acceptance Model (TAM)
PENILAIAN KINERJA KEUANGAN PT. BANK MUAMALAT INDONESIA, TBK DENGAN METODE ECONOMIC VALUE ADDED Iman, Fathia Ahya Nur; Widodo, Arry
Journal of Innovation in Business and Economics Vol 7, No 1 (2016)
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.152 KB) | DOI: 10.22219/jibe.v7i1.3146

Abstract

The purpose of this study to determine the financial performance with the use of the EVA method to the assessment of the performance of PT Bank Mualamat Indonesia Tbk in the period 2010 - 2014. The research method used is quantitative descriptive method using Economic Value Added (EVA), which is an analytical method for evaluating the performance a company to take measurements of the profits (value) economically produced by the company during the period (period of time) specific. The results show the value of Bank Muamalat EVA is negative, meaning that Bank Muamalat in the year 20102014 can not create value-added enterprise or net operating profit after taxes (NOPAT) produced by the company is not able to finance or cover all capital costs or expenses incurred. In 2014 the value of EVA Bank Muamalat increasing, although still negative.
Consumer Purchase Intention Hanjani, Giovani Antania; Widodo, Arry
Jurnal Sekretari dan Manajemen Bisnis Vol 3 No 1 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.309 KB) | DOI: 10.31104/jsab.v3i1.90

Abstract

Environmental issues are getting worse and worse. Indonesia is the second country to dispose of the largest marine waste in the world because the level of knowledge of the community regarding environmental impacts is still low. This study aims to determine how much influence the green brand on purchase intention mediated by green knowledge in Nestle Indonesia Company. The research method used is a quantitative method with the type of research used is descriptive verification and the measurement scale used is the Likert scale. The study population was all consumers of Nestle Indonesia’s product at Bandung City with a sample of 400 respondents. The sampling technique used in this study was nonprobability sampling. The data analysis method used in this study is Structural Equation Modeling (SEM). Data processing is done using SmartPLS. Based on the results of the hypothesis green brand of green knowledge has a value of 13,482 >α value of 1.649. It means that green brand variables have a positive and significant effect on green knowledge, and green brand on purchase intention has a value of 12,716 > tα 1.649 it means that green brand have a positive and significant effect on purchase intention, while green knowledge on purchase intention shows a value of 6,853 > tα value of 1,649 which means that green knowledge have a positive and significant effect on purchase intention. Based on the results of the study it can be concluded that the green brand in the good category, green knowledge in pretty good categories, purchase intention in the good categories, and the results of SEM analysis related the influence of green brand and green knowledge have a significant influence on purchase intention. Keywords: green brand, green knowledge, purchase intention