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ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MEMILIH PROGRAM STUDI (Studi pada Jurusan Akuntansi dan Jurusan Administrasi Bisnis di Politeknik Negeri Banjarmasin) Irawan, Agus; Faisal, Ikhwan
JWM (Jurnal Wawasan Manajemen) Vol 2, No 2 (2014)
Publisher : Program Magister Manajemen

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Abstract

The decision to continue their study to university level is an ideal choice for senior  high  or  vocational  school  graduates.  University  is  an  educational institution that is expected to create human resources who have added values and who are able to make scientifi c works and innovations in technology.The  objective  of  this  research  is  to  analyze  simultaneous,  partial,  and dominant infl uence of Marketing Mix for Service which consists of product, price, promotion, place, people, process, and physical evidence (7Ps) toward the decision to choose study major at the State Polytechnic of Banjarmasin (Accounting  Program  and  Business Administration  Program).  This  study  is aimed to test different decisions in choosing one of the four majors offered. The population in this study is all 854 students of Accounting and Business Administration Programs of the State Polytechnic of Banjarmasin. The sampling technique used in this study is Proportionate Stratifi ed Random Sampling with total 100 samples taken. The hypothesis of the study is tested by using multiple linear regression analysis and one way analysis of variance (one way anova). uence, Marketing Mix for Service consisting of product, price, promotion, place, people, process, and physical evidence has a signifi cant infl uence toward the decision to choose major of study. The second fi nding is that in terms of partial infl uence,  only variables of product, price, promotion, and place that have signifi cant infl uence while  other  variables  (people,  process,  and  physical  evidence)  do  not  have signifi cant infl uence toward the decision to choose major of study. The third fi nding is that variable of price has the most dominant infl uence toward the decision. The last fi nding of the research is there is no signifi cant average variance on choosing one of the majors of Accounting, ALKS, Business Administration, and Information Management Programs of the State Polytechnic of Banjarmasin.Keywords: Marketing Mix for Service, Decision to Choose Major, State Polytechnic of Banjarmasin.  
PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP POSITIVE EMOTION DAN PERILAKU IMPULSE BUYING DI DEPARTEMENT STORE MATAHARI DUTA MALL, BANJARMASIN Diany, Adista Anjar; Sangen, Marijati; Faisal, Ikhwan
JWM (Jurnal Wawasan Manajemen) Vol 7, No 1 (2019)
Publisher : Program Magister Manajemen

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Abstract

The purpose of this study was to analyze and   find out the effects of sales promotion and store atmosphere on positive emotion and impulse buying at Matahari Departement Store, Duta Mall, Banjarmasin.This  research  used  Non  Probability  Sampling  and  Purposive  Sampling  Technique,  with  the  sample  of  148respondents who were the customers of Matahari Departement Store, Duta Mall, Banjarmasin. The instrument of this research was questionnaires and data were analyzed with Structural Equation Modeling (SEM).The results of the analysis proved that the sales promotion did not have significant effects on positive emotion andimpulse buying but store atmosphere had significant effects on positive emotion and impulse buying. Also, positive emotion had significant to the impulse buying of the consumers. Store atmosphere was created by Matahari Departement Store, Duta Mall, Banjarmasin to increase the feelings of satisfaction, comforts and enjoyment when shopping. The highest CR value was positive emotion which had significant effects on impulse buying.It is suggested that Matahari Departement Store, Duta Mall, Banjarmasin should prioritize in increase impulse buying to create positive emotion first. Positive emotion can be established by observing the atmosphere inside and outside outlets such as: music, store design and lighting. Matahari Departement Store, Duta Mall, Banjarmasin also has to make more variations of sales promotions to attract customers to continue shopping. Matahari Departement Store also has to make more variations of sales promotion to attract customers to continue to be in the store. Matahari Department Store should reduce the existing requirements to use given promotions and has regular promotions but not too routine. This allows the consumers to feel getting benefits in a number of existing promotions.
ANALISIS PENGARUH SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION BANK SYARIAH Studi Pada PT. Bank Muamalat Indonesia dan Bank Syariah Mandiri di Banjarmasin ,, Heldalina; Firdaus, Muhammad Riza; Faisal, Ikhwan
JWM (Jurnal Wawasan Manajemen) Vol 6, No 3 (2018)
Publisher : Program Magister Manajemen

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Abstract

The aim of this study was to: (1) analyze the influence of service quality variables (corporal efficiency, core banking, convenience, confidence, compliance and cost-benefit ratio) which simultaneously influence customers’ satisfaction of Bank Muamalat and BSM Banjarmasin branch, (2) analyze the influence of service quality variables (corporal efficiency, core banking, convenience, confidence, compliance and cost-benefit) which partially affect customers’ satisfaction of Bank Muamalat and BSM Banjarmasin branch, (3) analyze different levels of customers’ satisfaction (customer satisfaction) between Bank Muamalat Indonesia and Bank Syariah Mandiri (BSM).The population in this study were customers of Bank Muamalat Indonesia and Bank Syariah Mandiri Banjarmasin branch with a of 100 people. The technique used in taking sample was judgmental sampling. Testing the validity of the questionnaire was conducted using Pearson Product Moment, while the reliability test of questionnaire used Cronbach Alpha method. The data analysis was conducted using multiple linear regression and One-way ANOVA.Based on the results of multiple linear regression analysis it showed that the variables of service quality, that were, corporal efficiency, core banking, convenience, confidence, compliance and cost-benefit ratio simultaneously significantly affected customers’ satisfaction. Partially, only four variables that significantly affected, namely convenience, confidence, compliance and cost-benefit, while the corporal variable efficiency, core banking had no significant effect. Based on the analysis of one-way ANOVA it showed that there was no difference in satisfaction between customers of Bank Muamalat Indonesia and Bank Syariah Mandiri.
PENGARUH EFEKTIVITAS OTOMATISASI, SISTEM KONTROL TENAGA PENJUAL DAN KEPUASAN ATAS WILAYAH PENJUALAN TERHADAP KINERJA TENAGA PENJUAL UNTUK MENINGKATKAN EFEKTIVITAS PENJUALAN ORGANISASI ( Studi Pada Perusahaan Distributor Farmasi Kotamadya Banjarmasin ) Sianturi, Yansen; Firdaus, Muhammad Riza; Faisal, Ikhwan
JWM (Jurnal Wawasan Manajemen) Vol 6, No 1 (2018)
Publisher : Program Magister Manajemen

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Abstract

This study analyzed the effectiveness of automation factors, system control of sales and satisfaction of sales area which affect the sales’ performance to sales’ organization effectiveness (large pharmacy) in Banjarmasin. The sampling technique was divided into three phases, namely stratified, proportional, and purposive sampling. There were 120 subjects involved in the study. They are the head of branch, sales supervisors, sales personnel from pharmaceutical distribution company whose products are categorized as medicinal products and consumer goods. The analysis for the study used Structural Equation Model (SEM) in AMOS 20 program.The results of data analysis shows that the study supports five hypotheses and rejects two other hypotheses. The study also confirms a statistically significant relationship of the effectiveness of automation, system control of sales and satisfaction of sales area to the sales’ performance, as well as significant influence of sales’ performance and system control of sales to the effectiveness of sales’ organization. In addition, it is statistically found that the effectiveness of sales automation and satisfaction of sales area do not affect the sales’ organization effectiveness.The implication of this research to prepare personal in charge as coordinator of sales automation effectiveness and key performance indicator as guidance to measure the control which has been done and the discussion of sales territory alignment between sales supervisor and sales force.
ANALISIS POSITIONING RESTORAN CEPAT SAJI WARALABA FRIED CHICKEN DI BANJARMASIN BERDASARKAN PERSEPSI KONSUMEN (Studi Pada KFC Duta Mall, Texas Fried Chicken Duta Mall,AW Duta Mall Dan California Fried Chicken Rs Ulin Banjarmasin) Mayvita, Prihatini Ade; Faisal, Ikhwan
JWM (Jurnal Wawasan Manajemen) Vol 3, No 1 (2015)
Publisher : Program Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v3i1.11

Abstract

During  the  last  14  years,  the  growth  rate  of  fried  chicken  franchise  with  the concept of fast food restaurants in Banjarmasin is 12% per year. It is characterized by large number of outlets/stores of fried chicken franchise in Banjarmasin city as many as 10 outlets. Most of the existing outlets are in Duta Mall Banjarmasin. This study aims to identify and analyze the competitive position of fried-chicken fast-food franchise restaurants based on the consumers? perceptions (Study on KFC,  Texas  Fried  Chicken, AW  Duta  Mall  and  CFC  RS  Ulin  Banjarmasin). Perceptions formulated are based on the assessment of marketing mix, which consists of services, physical condition, Product, promotion, personal traits, Price, means of support, distribution and location. 100 respondents are taken as samples in this study, i.e. respondents who have eaten in the fourth Fried Chicken fast food franchise using the technique of non proportional stratified random sampling. Meanwhile, the technique of data analysis uses Multi Dimensional Scaling (MDS).The findings from the analysis using Multi Dimensional Scaling (MDS) show inequality  positions  of  Fried  Chicken  franchise  restaurants,  Kentucky  Fried Chicken,  Texas  Chicken,  AW  and  California  Fried  Chicken,  based  on  their consumers?  perceptions:  1.  KFC  is  a  fried  chicken  franchise  restaurant  that has superiority over the ease in getting information for organizing parties, the rooms? capacities, the frequency of advertisements, employee skills, appropriate Products with Prices. In addition, KFC also has special superiority over different/ unique fried chicken taste and more outlets than other fried chicken franchise restaurants; 2. Texas Fried chicken has superiority over the speed of Customer service,  cleanliness  of  the  room,  the  Product  pakaging  which  is  favorable  to consumers,  direct  gifts,  discounts  for  the  purchases,  hospitable  employees in  serving  customers,  appropriate  places  for  washing  hands  in  accordance with  the  expectations  of  consumers  of  being  close  to  additional  facilities;  3. Customers perceive AW has superiority over the ease of organizing parties and designing  more  interesting  party  rooms,  standard  Product  size,  cheaper  unit prize of Products, more varied promotion media, and neatness of employees? clothes. In addition, AW also has a special superiority with the availability of quite complete and spacious children?s playground, 4. California Fried chicken (CFC)  has  superiority  over  the  accuracy  in  giving  services,  attractive  room design, more varied menu selection, cheaper package Prices, and comfortable atmosphere.Keywords : perception, positioning, franchise, marketing mix, Multi Dimentional Scaling (MDS)