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EMPOWERMENT CIVIL SOCIETY UNTUK MENDUKUNG KEBIJAKAN DAN MIMPI DESA TEMAJUK SEBAGAI DESA WISATA DI BATAS NEGERI Ihsaniyati, Hanifah; Handono, Setiyo Yuli
INOTEKS Vol 21, No 1: Februari 2017
Publisher : LPPM UNY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.706 KB)

Abstract

Community empowerment is vital in the development of society, especially for underdeveloped village  and on the border of the country as Temajuk Village. This effort is the empowerment of communities includes not only the individual towards self-reliance. The purpose of this study are 1) to analyze the form of community development activities in accordance with the needs of society (social dynamics) and 2) to identify problems and potential Temajuk Village, sub District Paloh, Sambas Regency, West Kalimantan Province. The approach used in this study was qualitative, which focuses on the data or the observed phenomenon, then produces descriptive data. The results showed 1) Temajuk village has a tourist magnet that is potentially on the beautiful beach of "virgin" for about 26 km and the potential of the social and cultural aspects. However Temajuk Village has a variety of constraints such as the limited ability of the HR (Human Resources) in the attitude and the ability to manage, infrastructure and inadequate infrastructure, and limited access to communication networks. ; 2) The community development activities undertaken by Pokdarwis (Group Travel Environmentally Conscious) together with program Kuliah Kerja Nyata (KKN) and the community were discussions (FGD), stabilization Pokdarwis, training of seafood processing, training promotion (branding) Village Tourism Temajuk, and preparation of supporting resources. It made momentum heading Temajuk Village Tourism Village because the local government began to focus on the policy direction to the village of Tourism to increase social welfare Temajuk Village.
STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) USAHA KEDAI SUSU MOM MILK UNTUK MENARIK MINAT KONSUMEN Kurniawan, Firsto Rozi; Setyowati, Setyowati; Ihsaniyati, Hanifah
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 13, No 2 (2017): February 2017
Publisher : Sebelas Maret University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jsepa.13.2.21026.167-177

Abstract

Abstract: This study aims to identify the activities of Integrated Marketing Communications Mom Milk in maintaining marketing activities and consumer interest. Then the strategy could be an alternative strategy for the other businesses in the face of the ASEAN Economic Community. The basic method used in this research is descriptive qualitative method. The location of this study purposively taking case study in Mom Milk considering that Mom Milk is milk bar businesses that are already using some of the activities of integrated marketing communications. Sources of data in this study is a resource, and field observations. Researchers collected data were interviews, records and documentation. Data analysis techniques in this study using an interactive model that consists of three basic components: data reduction, data presentation, and drawing conclusions with the verification to know each Integrated Marketing Communication activities carried out by Mom Milk. The results showed that the marketing communication activities conducted by Mom Milk is linked activities and support each other to inform Mom Milk to consumers. Each activity has functionality ranging from building awareness through radio advertising and magazine advertising, advertising to persuade consumers via the Internet and social media, and to maintain customer loyalty through the provision of incentives andprom  otion to its customers. Barriers faced by Mom Milk is the number of competitorsand peoples lifestyles are highly volatile change. However, through creativity and innovation Milk Mom both of products and marketing styles, Mom Milk was never afraid to face it.Abstrak: Penelitian ini bertujuan untuk mengindentifikasi kegiatan IntegratedMarketing Communications kedai Susu Mom Milk dalam mempertahankan kegiatanpemasaran dan menarik minat konsumen. Kemudian strategi tersebut bisa menjadialternatif strategi bagi pelaku usaha lain dalam menghadapi ASEAN EconomicCommunity.Metode dasar yang digunakan dalam penelitian ini adalah metodedeskriptif kualitatif. Lokasi penelitian ini secara purposive mengambil studi kasus diMom Milk dengan pertimbangan bahwa Mom Milk merupakan usaha kedai susu yangsudah menggunakan beberapa kegiatan komunikasi pemasaran terpadu. Sumber datapada penelitian ini adalah narasumber, dan observasi lapangan. Penelitimengumpulkan data menggunakan teknik wawancara, pencatatan, dan dokumentasi.Teknik analisis data dalam penelitian ini menggunakan model analisis interaktif yangterdiri dari 3 komponen pokok yaitu reduksi data, sajian data, dan penarikan simpulandengan verifikasinya untuk mengetahui masing-masing kegiatan Integrated MarketingCommunication yang dilakukan oleh Mom Milk.Hasil penelitian menunjukkan bahwakegiatan komunikasi pemasaran yang dilakukan oleh Mom Milk merupakan kegiatanyang saling berhubungan dan saling mendukung untuk menginformasikan Mom Milkkepada para konsumen. Setiap kegiatan memiliki fungsi mulai dari membangun kesadaran melalui iklan radio dan iklan majalah, membujuk konsumen melaluiperiklanan internet dan media social, dan untuk menjaga loyalitas konsumen melaluipemberian insentif dan promosi kepada para konsumennya. Hambatan yang dihadapioleh Mom Milk adalah banyaknya pesaing dan gaya hidup masyarakat yang sangatmudah berubah ubah. Namun melalui kreatifitas dan inovasi Mom Milk baik itu dariproduk maupun gaya pemasaran, Mom Milk tidak pernah takut untuk menghadapinya.
PEMBERDAYAAN KELOMPOK WANITA TANI PADA USAHA BATIK TULIS: UPAYA PENINGKATAN PENDAPATAN DAN KEMANDIRIAN Ihsaniyati, Hanifah; Wijianto, Arip; Suminah, Suminah; Anantanyu, Sapja
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 8, No 1 (2017): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v8i1.1373

Abstract

Kelompok Batik (tulis)“Mutiara 1" dan “Mutiara 2" adalah adalah kelompok usaha batik tulis yang masing-masing beranggotakan 10 orang wanita tani yang baru bebas dari buta huruf (tindak lanjut dari program pasca keaksaraan fungsional/buta huruf). Kelompok ini berlokasi di Desa Wonolopo Kecamatan Tirtomoyo sudah terbentuk mulai Tahun 2011. Usaha batik tulis yang dikelola selama ini belum dikembangkan potensinya sebagai produk sandang yang kompetetitif dan bernilai ekonomis dengan mengikuti kaidah Good Manufacturing Practices (GMPs), seperti penggunaan berbagai alat teknologi tepat guna untuk membatiksehingga selama ini kelompok hanya menjual dalam bentuk batik mentah dengan harga yang relatif murah yaitu berkisar antara Rp 75.000,- sampai Rp 80.000,-, sementara harga batik yang sudah di finishing seharga Rp 250.000 sampai Rp 300.000,-. Perlu pendampingan kelompok tersebut agar pendapatan meningkat. Kegiatan pendampinganyang telah dilakukan adalah pelatihan finishing batik tulis, introduksi alat finishing batik, pameran (expo), dan pendampingan yang dilakukan dengan beberapa teknik pendekatan.
KEBUTUHAN INFORMASI PETANI PADA LAHAN SAWAH MARJINAL (Kasus Desa Wadas Kecamatan Kandangan Kabupaten Temanggung) Ihsaniyati, Hanifah; Kusnandar, Kusnandar; Padmaningrum, Dwiningtyas
Caraka Tani: Journal of Sustainable Agriculture Vol 27, No 2 (2012): October
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3320.008 KB) | DOI: 10.20961/carakatani.v27i2.14258

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Information is very important to reach purpose included for a farmer. The farmers tilling the farm which can only depend on rain water need information to survive, solve problems, lessen uncertainty, increase welfare, and to compete with other competitors. In accordance with the new paradigm in development and communication, the information presented by agricultural information organization should come from the need of information which is really felt by farmers. Being known from the previous study, the fact in the location of research indicates that agricultural extensions program was not really arranged with the farmers themselves or based on the need of  information of farmer. Therefore, the purpose of this research is to fins the farmers’ need of information. The method of research which is used qualitative approach and constructive paradigm. The result of research indicates that the information need by farmers are concerning cultivation, capitalization, marketing, the rule of government and agricultural extension.
Loyalitas Petani Dalam Melakukan Pembelian Benih Padi Produksi PP Kerja Di Solo Raya Rahmawati, Gresia; Harisudin, Mohd.; Ihsaniyati, Hanifah
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): Februari 2018
Publisher : Sebelas Maret University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.498 KB) | DOI: 10.20961/sepa.v14i2.25004

Abstract

The purpose of this research are   (1) to know the influence   of product quality, price, service quality toward the customer satisfaction PP Kerja and (2) to know the influence of product quality, price, service quality and customer satisfaction toward the PP Kerja’s customer loyalty. The research here used explanatory research in this research. The sample used by 50 farmers who are customers of PP Kerja. The sampling technique using Convenience Sampling. Data were collected by questionnaire. The technique of collecting data was solved through observation, interviews and recording. Analysis of the data used is descriptive analysis and path analysis (path analysis). The results of this research showed that (1) the product quality  (X1),  price  (X2)  and  service  quality  (X3)  simultaneously  influenced  the customer satisfaction of PP Kerja (Y1). The total influenced of each variabel is 0,339;0.178 and 0.543. (2) the product quality (X1), price (X2), service quality (X3) and customer satisfaction (Y1) simultaneously influenced the customer loyalty of PP Kerja (Y2). The price variable could influence the total of customer satisfaction 0,222; the service quality variable 0,362 and the customer satisfaction variable 0,442 it could give influence toward the customer satisfaction.
EDUKASI ADOPSI STANDAR MUTU BERBASIS INDIKASI GEOGRAFIS PADA PETANI KOPI DI KABUPATEN TEMANGGUNG Ihsaniyati, Hanifah; Setyowati, Nuning; Wijaya, Adhitya Pitara
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 11, No 1 (2020): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v11i1.5822

Abstract

Persaingan pasar dalam agribisnis kopi robusta semakin ketat. Karakteristik mutu kopi yang khas, unik dan tampil beda yang terindikasi karena pengaruh faktor geografis dapat dimanfaatkan untuk meningkatkan daya saing. Indikasi Geografis (IG) memiliki peranan penting untuk menarik minat konsumen dengan cara memberikan nilai tambah dan keunikan pada komoditas kopi. Namun, adopsi IG oleh petani kopi relatif rendah, demikian halnya adopsi IG oleh petani kelompok MPIG Kopi Robusta Kabupaten Temanggung. Edukasi mengenai manfaat, proses, kendala dalam adopsi IG diperlukan untuk memotivasi petani kopi dalam adopsi IG. Kegiatan ini bertujuan untuk memotivasi petani kopi dalam adopsi standar mutu berbasis IG melalui edukasi IG. Metode yang digunakan antara lain pelatihan, studi banding dan pendampingan adopsi IG. Hasil kegiatan pelatihan menunjukkan bahwa petani telah memahami manfaat dan kendala serta tahapan proses panen dan pasca panen berbasis IG. Melalui studi banding ke P4S Semarang, petani kopi juga termotivasi mengadopsi IG. Kegiatan pendampingan yang dilakukan oleh tim dan pemerintah mendorong petani semakin antusias dalam mengadopsi IG.
PENGARUH PENGALAMAN PETANI DAN PENGARUH ORANG LAIN TERHADAP ADOPSI MESIN TANAM RICE TRANSPLANTER DI KECAMATAN MOJOLABAN KABUPATEN SUKOHARJO Munawaroh, Catur; Suminah, Suminah; Ihsaniyati, Hanifah
AGRITEXTS: Journal of Agricultural Extension Vol 43, No 1 (2019): May
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agritexts.v43i1.41626

Abstract

This research aimed to observe the farmer?s experience, other people?s influence, farmer?s attitude to the adoption of rice transplanter planting machine and farmer?s adoption to the rice transplanter planting machine is Mojolaban Sub-district of Sukoharjo District and to observe the effect of farmer?s experience, other people?s influence and attitude in partially and simultaneously to the adoption of rice transplanter planting machine in Mojolaban Sub-district of Sukoharjo District. The basic method used was qualitative. The research location was determined as purposive in Mojolaban District. The sampling was done using proportional random sampling research method with the number of 60 respondents. The data collection technique was using observation, interview, and documentation. The data analysis method was using path analysis method.The research result showed that farmer?s experience in Mojolaban Sub-district was low, other people?s influence was rare, farmer?s attitude to the adoption of rice transplanter planting machine was disagree and farmer?s adoption to the rice transplanter planting machine was never adopt. Partially, farmer?s experience significantly effected to the adoption of rice transplanter planting machine directly greater than the attitude, the influence of other people has no significant effect on the adoption of rice transplanter planting machines and the attitude of farmers has a significant effect on the adoption of rice transplanter planting machines in Mojolaban District, Sukoharjo Regency. Farmer?s experience, other people?s influence and attitude simultaneously significantly affected to the adoption of rice transplanter planting machine in Mojolaban Sub-district of Sukoharjo District.
PERSEPSI PETANI TERHADAP UPJA (USAHA PELAYANAN JASA ALSINTAN) DI KECAMATAN TAWANGSARI KABUPATEN SUKOHARJO Husnayati, Listya Gustani; Suwarto, Suwarto; Ihsaniyati, Hanifah
AGRITEXTS: Journal of Agricultural Extension Vol 42, No 1 (2018): May
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1126.939 KB) | DOI: 10.20961/agritexts.v42i1.43307

Abstract

The aim of this research is to know the peasants? perception factors to UPJA, to analyze the peasants? perception to UPJA, to analyze the correlation between the peasants? perception maker with the peasants? perception to UPJA, and to analyze the difference of the peasants? perception to UPJA based on the farmers area and peasants? position in the peasants? group. The basic method used in this research was descriptive quantitative with survey technique. The location of the research was determined by the purposive that was in Tawangsari District Sukoharjo Regency, by taking 2 peasants? group that was Ngudi Rejeki in Dalangan and Ngudi Makmur in Majasto Village. The sample was determined by multistage cluster random sampling technique, as many as 60 farmer?s respondents. The data analysis used was rank spearman  and  U  Mann-Whitney.  The  result  of  this  research  indicate  that  the perception form factor was the age of the farmers in the medium category, formal education in the high category, non-formal education in the low category, experience in the medium category, income in the very high category, wide land in the very broad categories and the economic environment in the medium category. The Peasants? Perception to UPJA that was 61.67% farmer?s respondents had the good perception to UPJA.  There  was  a  significant  relation  between  non-formal  education  and  the economic environment with peasants? perception to UPJA at 99% level of confidence, at 90% level there was a significant relation between the experience, income and land area with the peasants? perception to UPJA, while the age and formal education there was no significant correlation with the farmers perception to UPJA. There was a significant difference perception to UPJA based on peasants? area and peasants? position in peasants? group.
FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA USAHA PELAYANAN JASA ALSINTAN (UPJA) MENUJU PERTANIAN MODERN DI KABUPATEN SUKOHARJO Sukmana, Rika Indra; Suminah, Suminah; Ihsaniyati, Hanifah
AGRITEXTS: Journal of Agricultural Extension Vol 41, No 1 (2017)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1751.329 KB) | DOI: 10.20961/agritexts.v41i1.18066

Abstract

This research aimed  to know some factors which influenced the performance of Management Unit Service Privider For Agricultural Machineries in Dalangan Village, Tawangsari district, Sukoharjo Regency based on the motivation, management, ability, skills and facilityof UPJA. The basic method used in this research was eksplanative through survey technique.The location of research was done purposively in Sukoharjo regency, Dalangan district considering that this village had wide area of UUPJA (170 Ha) and it had become the national model area. Stratiefed random sampling was used as sampling method in this research, where the strata is based on the board and members, for the selected member of 55 respondents while the board was taken all a number of 15. Total samples were 70 farmers of respondents. The data was gotten by using questionnaire to 70 respondents passed observation, interview, and documentation. The data analysis used in this research was multiple liniear regression with spss 22.00. Then, the result showed that same factors influenced the work performance were motivation was high category, managemen was high categoryt, ability and skills was high category and facilities was high category and the work performance UPJA was high category. There was significant influence among those factors (motivation, management, ability, and skill) with confidence level 95%and there was no significant influence between its facilities and the work performance of UPJA.
PARTISIPASI PETANI DALAM KEGIATAN PENINGKATAN PRODUKSI SAYURAN DAN TANAMAN OBAT MELALUI KAWASAN ANEKA CABAI DI KECAMATAN KISMANTORO KABUPATEN WONOGIRI Prasetyo, Nurhudha Agung; Lestari, Eny; Ihsaniyati, Hanifah
AGRITEXTS: Journal of Agricultural Extension Vol 44, No 1 (2020): May
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.226 KB) | DOI: 10.20961/agritexts.v44i1.41879

Abstract

The aims of this research are to know the farmers? internal factors related to farmer participation in activities to increase vegetable production and medicinal plants through various chili areas, analyze the level of farmer participation in activities to increase vegetable production and medicinal plants through various chili areas, and analyzing the relationship of farmers? internal factors with the level of farmer participation in activities to increase vegetable production and medicinal plants through various chili areas. This research uses quantitative  methods  with  survey  techniques.  The research location was determined intentionally, namely Kismantoro Subdistrict, with the consideration that the sub-district was the district with the largest land area and production yield in Wonogiri Regency. The research population this time is farmers who are members of farmer groups that receive activities namely 197 farmers. The sampling method was carried out proportionally random sampling, with a sample size of 60 farmers. To test the relationship, rank spearman analysis was used with SPSS version 20. The results showed that the majority of farmers were of productive age, the most formal farmers were elementary school graduates, farmers in the low category, the largest farmer area was 0.51-0, 75 ha, the level of farmer risk taking in the high category, the activeness of farmer membership in the medium category. The level of farmer participation at the planning stage and at the implementation stage is classified as a moderate category, while the level of farmer participation at the utilization stage of the results is classified as high. The internal factors of the farmer who have a significant relationship with the level of farmer participation are age, non-formal education, risk-taking level and liveliness of farmer membership, while the farmers? internal factors that have no relation to farmer participation level are formal education and land tenure.