Etsa Astridya Setiyati, Etsa Astridya
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DISRUPTIVE INNOVATION-BASED MODEL OF SUSTAINABLE COMPETITIVENESS DEVELOPMENT IN SMALL AND MEDIUM FOOD INDUSTRIES Taneo, Stefanus Yufra M.; Noya, Sunday; Setiyati, Etsa Astridya; ., Melany
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 13 Nomor 2 Tahun 2019
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2019.v13.i02.p03

Abstract

Small and Medium Food Industries (SMFIs) play an important role in the national economy but its competitiveness is low due to the limited innovation applied by business managers. Current innovation research is partial and excludes disruptive innovation and sustainable competitiveness. This research fills the gap by developing a model for increasing the competitiveness of SMFIs based on disruptive innovation and identifying constraints faced by SMFIs if the model is implemented. Data was collected through Focus Group Discussions and surveys using questionnaires. With a model framework approach, the model is composed of six subsystems, namely input, production process, post production, marketing, and supporting institutions. The potential for disruptive innovation lies in the quality of functional food products and low production costs because resources are available locally. However, the potential for disruptive innovation has not been utilized optimally by SMFI due to various obstacles. The role of government is very important to optimize the competitiveness potential of SMFI.
ANAK DAN JAJANAN SEKOLAH: PROGRAM PEMBERDAYAAN KESEHATAN ANAK SEKOLAH DALAM PERSPEKTIF PEMERINTAH DAERAH Triwijayati, Anna; Setiyati, Etsa Astridya; Setianingsih, Yudi; Luciana, Maria Lucia
Media Kesehatan Masyarakat Indonesia Vol 12, No 3: SEPTEMBER 2016
Publisher : Faculty Of Public Health, Hasanuddin University, Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.213 KB) | DOI: 10.30597/mkmi.v12i3.1078

Abstract

Pemberdayaan anak akan konsumsi makanan jajanan di sekolah merupakan upaya untuk memastikan anak mampu mengambil keputusan konsumsi dengan tepat dan terlindung dari bahaya jajanan yang tidak sehat. Upaya tersebut antara lain menjadi tanggungjawab pemerintah pusat dan daerah. Penelitian ini menggunakan metode kualitatif melaluifocus group discussion dengan instansi pemerintah, yaitu Balai Besar Pengawas Obat dan Makanan di Surabaya, Dinas Kesehatan Kota dan Kabupaten Malang serta Dinas Perindustrian dan Perdagangan Kota dan Kabupaten Malang. Hasil diskusi menunjukkan bahwa pemerintah mengambil peran mengatur regulasi yang berkaitan dengan sekolah, kantin dan Pedagang Kaki Lima (PKL) terkait dengan jajanan sehat untuk anak. Namun, di sisi lain program-program tersebut belum banyak berkaitan langsung dengan sasaran utama yaitu anak jajanan sekolah. Diperlukan pula upaya lintas sektoral untuk memberdayakan anak yaitu dengan melibatkan sekolah dan orang tua.
Penerapan Orientasi Pasar Dan Inovasi Pada Usaha Skala Kecil Yang Dikelola Wirausahawan Perempuan Setiyati, Etsa Astridya; Taneo, Stefanus Yufra Manahen; Triwijayati, Anna
Jurnal Perilaku dan Strategi Bisnis Vol 7, No 1: Februari 2019
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (30.139 KB) | DOI: 10.26486/jpsb.v7i1.672

Abstract

Orientasi pasar sangat berharga bagi perusahaan karena membantu organisasi untuk terus fokus dalam mengumpulkan informasi mengenai kebutuhan pelanggan dan kemampuan pesaing, dalam upaya menciptakan bisnis yang berkelanjutan. Inovasi juga merupakan fungsi penting dalam manajemen untuk memenangkan persaingan. Studi tentang orientasi pasar dan inovasi dalam usaha kecil yang dikelola oleh pengusaha perempuan dianggap penting dalam mengidentifikasi dimensi yang perlu ditangani dalam strategi mengembangkan usaha kecil dan memberdayakan perempuan untuk dapat meningkatkan kinerja bisnis dan berkontribusi pada pertumbuhan ekonomi dalam masyarakat. Penelitian ini bertujuan untuk menguji apakah ada perbedaan yang signifikan dalam penerapan orientasi pasar dan inovasi antara industri kerajinan kecil dan non-kerajinan tangan di Malang; dan untuk menganalisis sejauh mana penerapan orientasi dan inovasi pasar telah digunakan. Survei ini didistribusikan kepada 113 responden secara proporsional (antara usaha kecil di bidang kerajinan dan non-kerajinan), menggunakan teknik purposive sampling. Hasil pengujian hipotesis dengan uji-t sampel independen menunjukkan bahwa tidak ada perbedaan yang signifikan antara industri kerajinan skala kecil dan industri non-kerajinan dalam hal menerapkan orientasi pasar dan inovasi. Nilai rata-rata menunjukkan bahwa pengusaha perempuan telah menerapkan orientasi pasar (terdiri dari orientasi pelanggan, orientasi pesaing, dan koordinasi fungsional) dan inovasi (baik teknis dan administratif) dengan baik.
SEGMENTASI KONSUMEN PRODUK ELEKTRONIK HEMAT ENERGI LISTRIK (STUDI PADA KELOMPOK KONSUMEN RUMAH TANGGA DI KOTA MALANG) Setiyati, Etsa Astridya; Halim, Lidia
Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Vol 18, No 2 (2015)
Publisher : Akademi Akuntansi YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35591/wahana.v18i2.104

Abstract

Electricity consumption needs to be managed well considering the demand for electricity is high, especially in household sector. Energy-saving electronic products is part of the green products which are offered to consumers in the attempt to create environmental sustainability. The study aims to identify the segmentation of green consumers for electronic products in Malang based on demographic variables (gender, age, education level and income level), psychographics (lifestyle, personality, and social class), and behavior (attitude toward the product and the use of the product). K-means cluster is employed to analyze data and to identify this segmentation. The results consist cluster 1 (curious consumers), cluster 2 (energy-saving-oriented consumers), and cluster 3 (selfish consumers). Implications for developing marketing strategy for each customer clusters are suggested. Keywords: sustainable marketing, green consumers, electronics, segmentation
ANALISIS TINGKAT SIKAP KOGNITIF, AFEKTIF, KONATIF PADA NASABAH PEREMPUAN AKAN BANK SAMPAH MALANG (BSM) Harsoyo, Titik Desi; Setiyati, Etsa Astridya; Savero, Devina
Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Vol 19, No 2 (2016)
Publisher : Akademi Akuntansi YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35591/wahana.v19i2.122

Abstract

Waste problems becomes a national issue that requires the attention of many disciplines, including marketing. This descriptive study aims to analyze the cognitive, affective, and conative attitude of female members toward Malang Waste Bank (BSM). Uses five box method, it is found that the index of cognitive is very high, reveals that female members have a good knowledge and belief about waste bank, have a good understanding of BSM, gain benefits, feel good for participating in environmental cleanliness. Affective which shows a high index value illustrates that sample are comfortable with the system of depositing litter, proud of their participation, and care for the environment. Conative which produces high index indicates that the members have a positive trend in waste sorting inside the house and collect garbage outside the house, ensuring the availability of waste to deposit, and encourage others to participate. The high value of the indexes on all components of attitude indicates that BSM program seemed to be an alternative solution to deal with household waste problems. This study suggests for local governments in coaching BSM. Besides, it addresses the manager of BSM to educate its members since they are the main source of information for prospective participants. Key words: cognitive, affective, conative, female member, waste bank