Sulvinajayanti Sulvinajayanti, Sulvinajayanti
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MAKNA PESAN KOMUNIKASI MOTIF KAIN SUTERA SENGKANG PILIHAN KONSUMEN DI KOTA MAKASSAR Sulvinajayanti, Sulvinajayanti; Cangara, Hafied; Bahfiarti, Tuti
KAREBA : Jurnal Ilmu Komunikasi Vol.4 No.1 Januari - Maret 2015
Publisher : KAREBA : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The aims of the research are to acknowledge, to analyzes, and to describe the meaning of communication message of Sengkang silk material, especially of consummers’ choice. The research type is a desriptive qualitative approach with observation and indepth interviews with craftsmen and consummers of Sengkang silk material. Data analysis technique in this research is semiotic analysis of the subject, i.e. to review the meaning of Sengkang silk motives with meaning analysis of Charles Sanders Pierce’s triangle meaning of sign, object, and interpretant. The results of the research indicated that Sengkang silk material motive has philosophical and symbolic meaning of Bugis customs and culture. Motives of consummer’s choice are traditional motives which includes Balo Tettong, Mallobang, Balo Renni, Cobo’, Bombang, and Lagosi. The consummers of Sengkang silk purchase silk materials according to the motive concepts and colour, without prior knowledge of meaning of the silk material motives.Abstrak Kain sutera Sengkang merupakan warisan budaya, memiliki berbagai macam jenis motif mulai dari motif tradisional, semi tradisional, dan modern yang mengandung makna yang sarat akan nilai filosofi budaya masyarakat Bugis. Penelitian ini bertujuan untuk mengetahui, menganalisis, dan menjelaskan makna pesan komunikasi motif kain sutera Sengkang, khususnya yang menjadi pilihan konsumen. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Pengumpulan data dilakukan melalui observasi dan wawancara mendalam dengan pengrajin dan konsumen kain sutera Sengkang. Data dianalisis dengan menggunakan analisis semiotika untuk mengkaji makna motif sutera Sengkang melalui model analisis makna Charles Sanders Pierce yaitu Triangle Meaning tentang tanda, objek, dan interpretan. Hasil penelitian menunjukkan bahwa motif kain sutera Sengkang mengandung makna filosofi dan simbol adat istiadat kebudayaan Bugis. Motif-motif yang menjadi pilihan konsumen adalah motif tradisional diantaranya adalah Balo Tettong, Mallobang, Balo Renni, Cobo, Bombang, dan Lagosi. Konsumen kain sutera Sengkang membeli kain sutera berdasarkan konsep motif dan warna tanpa mengetahui makna yang terkandung dalam motif kain sutera tersebut. 
MAKNA PESAN KOMUNIKASI MOTIF KAIN SUTERA SENGKANG PILIHAN KONSUMEN DI KOTA MAKASSAR Sulvinajayanti, Sulvinajayanti; Cangara, Hafied; Bahfiarti, Tuti
KAREBA : Jurnal Ilmu Komunikasi Vol.4 No.1 Januari - Maret 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/kjik.v4i1.609

Abstract

Abstract The aims of the research are to acknowledge, to analyzes, and to describe the meaning of communication message of Sengkang silk material, especially of consummers? choice. The research type is a desriptive qualitative approach with observation and indepth interviews with craftsmen and consummers of Sengkang silk material. Data analysis technique in this research is semiotic analysis of the subject, i.e. to review the meaning of Sengkang silk motives with meaning analysis of Charles Sanders Pierce?s triangle meaning of sign, object, and interpretant. The results of the research indicated that Sengkang silk material motive has philosophical and symbolic meaning of Bugis customs and culture. Motives of consummer?s choice are traditional motives which includes Balo Tettong, Mallobang, Balo Renni, Cobo?, Bombang, and Lagosi. The consummers of Sengkang silk purchase silk materials according to the motive concepts and colour, without prior knowledge of meaning of the silk material motives.Abstrak Kain sutera Sengkang merupakan warisan budaya, memiliki berbagai macam jenis motif mulai dari motif tradisional, semi tradisional, dan modern yang mengandung makna yang sarat akan nilai filosofi budaya masyarakat Bugis. Penelitian ini bertujuan untuk mengetahui, menganalisis, dan menjelaskan makna pesan komunikasi motif kain sutera Sengkang, khususnya yang menjadi pilihan konsumen. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Pengumpulan data dilakukan melalui observasi dan wawancara mendalam dengan pengrajin dan konsumen kain sutera Sengkang. Data dianalisis dengan menggunakan analisis semiotika untuk mengkaji makna motif sutera Sengkang melalui model analisis makna Charles Sanders Pierce yaitu Triangle Meaning tentang tanda, objek, dan interpretan. Hasil penelitian menunjukkan bahwa motif kain sutera Sengkang mengandung makna filosofi dan simbol adat istiadat kebudayaan Bugis. Motif-motif yang menjadi pilihan konsumen adalah motif tradisional diantaranya adalah Balo Tettong, Mallobang, Balo Renni, Cobo, Bombang, dan Lagosi. Konsumen kain sutera Sengkang membeli kain sutera berdasarkan konsep motif dan warna tanpa mengetahui makna yang terkandung dalam motif kain sutera tersebut. 
DESIGNING ENGLISH LISTENING MATERIALS THROUGH YOUTUBE VIDEO EDITING: TRAINING FOR ENGLISH TEACHERS OF ISLAMIC JUNIOR HIGH SCHOOLS, PAREPARE, SOUTH SULAWESI Fakhruddin, Zulfah; Usman, Usman; Rahmawati, Rahmawati; Sulvinajayanti, Sulvinajayanti
IJELTAL (Indonesian Journal of English Language Teaching and Applied Linguistics) Indonesian Journal of English Language Teaching and Applied Linguistics, 4(2), 2020
Publisher : IAIN Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/ijeltal.v4i2.475

Abstract

This study was conducted to help English teachers in designing English listening materials in form of audio and textbook through YouTube video editing. 18 English teachers of 10 Islamic junior high schools in Parepare were trained to write English listening materials in form of textbook and to edit video(download ,import, cut, merge, and export video) in form of audio.150 students were observed and tested to evaluate teachers? products. Training materials consist of: (1) searching and download video through YouTube, (2) editing video that includes import, cut, merge, and export video, and (3) writing worksheet that contains phoneme discrimination dan listening comprehension exercise in form of multiple choice,true false,and completion. Training activities include: (1) explanation, (2) practice, (3) grouping, (4) assignment/design, and (5) evaluation and revision. After following training, teachers? ability was categorized into good and fair in designing English listening materials. More than 50% teachers were categorized into good in editing video and 72% teachers were categorized into good in writing listening exercise. Students? English listening learning outcome was categorized into good after learning by using teachers? products and students have positive attitude in learning English listening skill.
SEMIOTIKA POSITIONING POLITIK KANDIDAT DALAM VIDEO DEBAT KANDIDAT PILKADA JAKARTA 2017 Iskandar, Iskandar; Sulvinajayanti, Sulvinajayanti; Hayat, Nahrul
KOMUNIDA : Media Komunikasi dan Dakwah Vol 7 No 1 (2017): Komunida : Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v7i1.463

Abstract

This research is motivated by the rampant phenomenon of regional election campaign (Pilkada) through candidate debate which is broadcasted directly by television mass media. Candidate debate is a model of political communication that is fairly newly dipratekkan in the election of regional heads in Indonesia. Despite the public's attention, the candidate debate in the communication perspective has not been widely seen as the subject of communiqué research. The research methodology used qualitative descriptive approach with semiotic analysis method. This approach is chosen because it is able to reveal various information by way of description in the form of verbal and nonverbal messages of a text in a special context that melatarinya. Data were collected through observation techniques, documentary studios and libraries as well as interviews of expert informants. The data were then analyzed using semiotics method developed by Roland Barthes consisting of two marking levels. The conclusion of the research results indicate that each candidate builds political positioning to form the image and the good impression in the mind of the audience. The comparison of the political positioning of the two candidate pairs is that Ahok-Djarot is a candidate for the regional head that is firm and straightforward, experienced, and secular with the nature of top-down policy making. While Anis-Sandi is a decent candidate for regional head and nurturing, pro people, and tend to be religious with the nature of decision making bottop-up.
PUBLIC RELATIONS DAN NEW MEDIA (PROSES HUMAS DALAM MENGELOLA INSTAGRAM @UNIVERSITASPERTAMINA) Sulvinajayanti, Sulvinajayanti
KOMUNIDA : Media Komunikasi dan Dakwah Vol 7 No 2 (2017): Komunida : Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v7i2.477

Abstract

PR Process in Managing Instagram @universitaspertamina. Instagram is a new media facilitate public relations practitioners in providing information to the public with the aim of providing a positive image. @universitaspertamina is a social media account used by public relations in reaching its external public where the public target is students and academic community which has a range of usage under 40 years. @universitaspertamina is a means of public relations in shaping the image of the organization in front of the public. In Indonesia there are 45 million active citizens using instagram. In practical terms, the instagram function is relevant to the public relations-related external public function. Instagram is a new media facilitate public relations practitioners in providing information to the public with the aim of providing a positive image. @universitaspertamina is a social media account used by public relations in reaching its external public where the public target is students and academic community which has a range of usage under 40 years. @universitaspertamina is a means of public relations in shaping the image of the organization in front of the public.
PRAKTIK PUBLIC RELATION DALAM PANDANGAN ISLAM Sulvinajayanti, Sulvinajayanti
KOMUNIDA : Media Komunikasi dan Dakwah Vol 8 No 2 (2018): Komunida : Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v8i2.628

Abstract

Practices in public relations activities do not only arrive at the initial step of the meeting, which if the second party is impressed, the public relations work is finished. However, in reality it is only the first step taken so that the next steps can be taken. Public relations practice is not only limited to the creation of a pleasant first impression or what is better known today is imaging, but next is how the pleasant situation can continue in accordance with the objectives to be achieved for example in a company of course the thing to be achieved is to seek profit . One of the main keys to the success of the PR of the Prophet is to build credibility or trust. This can be seen from his history before preaching. He is well-known as a very honest person in the midst of society, so it is called al-amin (trustworthy). Muhammad SAW's competence in preaching also cannot be doubted. This end-time prophet has all the keys to success in da'wah, both in terms of methods, communication techniques, mastery of material, and the ability to understand and explore who he faces. The Prophet Muhammad had the skills of effective communication and the ability to package the message he wanted to convey and was able to influence his interlocutors.