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STUDI TENTANG FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS STRATEGI BERSAING UNTUK MENINGKATKAN KINERJA PERUSAHAAN PADA KUKM PENGRAJIN KULIT DI MANDING - BANJUL Barokah, Siti Nur
JURNAL BISNIS STRATEGI Vol 18, No 2 (2009): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1528.312 KB) | DOI: 10.14710/jbs.18.2.78-98

Abstract

In a context of enhancing the competitive advantage, acquiring knowledge is an important factor This point is the weakest of the KUKM powerlessness. The problem that Group of Small Business and Entrepreneurs often face basically is on the decision making onCompetitive Strategy in order to enhance the firms' performance. Therefore, it is necessary to examine "How to enhance the Group of Small Business and Entrepreneur’s performance, by focusing on Competitive Strategy and the affecting factors." Hence, a model that consists of five variables is developed. Those five variables are strategic assets, environment adaptability, entrepreneurship orientation, competitive strategy and firms' performance.Data of observed variables is collected through questionnaire. The questionnaire is specially developed to have structured questions about the variables. 100 respondents of owners or people who run leather crafts in Yogyakarta were asked to answer the questionnaires. Then, data collection is analyzed with Structural Equation Modeling (SEM) method.The test result of the model shows that the model developed in this researched is proven to be fit. While the hypothesis test shows that the quality at strategic asset; environmental adaptability, and the quality of competitive strategy has a positive and significant effect on firms' performance.Based on the hypothesis result, enhancing Group of Small Business and Entrepreneurs performance can be achieved by making better the competitive strategy through entrepreneurship orientation. 
THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER’S SATISFACTION AT PT. SINAR MUTIARA CAKRABUANA Oktaviani, Amna Amelia; Barokah, Siti Nur; Salsiyah, Sri Marhaeni
jobs Vol 4, No 2 (2018): Desember 2018
Publisher : jobs

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Abstract

The purpose of this research was to determine and analyze the influence of services quality: tangible (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) on customer’s satisfaction (Y) at PT. Sinar Mutiara Cakrabuana. The collecting data methods used in this research were questionnaires, interview and literature review. The scale of questionnaires used agree-disagree scale with 10 point scale and the respondents in this research were 90 samples. The sampling technique used is purposive sampling. The data analysis technique used was multiple linear regression. The result could be concluded that service quality which consists of tangible (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) has positive and significance influence on customer’s satisfaction (Y). Meanwhile the contribution of the independent variables (tangibles, reliability, responsiveness, assurance, empathy) on customer’s satisfaction was 66,7%.
STUDI TENTANG FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS STRATEGI BERSAING UNTUK MENINGKATKAN KINERJA PERUSAHAAN PADA KUKM PENGRAJIN KULIT DI MANDING - BANTUL Barokah, Siti Nur
JURNAL BISNIS STRATEGI Vol 17, No 2 (2008): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.54 KB) | DOI: 10.14710/jbs.17.2.219-235

Abstract

In a context of enhancing the competitive advantage, acquiring knowledge is an important factor. This point is the weakest of the KUKM powerlessness. The problem that Group of Small Business and Enterpreneurs often face basically is on the decision making on Competitive Strategy in order to enhance the firms’ performance. Therefore, it is necessary to examine “How to enhance the Group of Small Business and Enterpreneurs’s performance, by focusing on Competitive Strategy and the affecting factors.” Hence, a model that consists of five variables is developed. Those five variables are strategic assets, environment adaptability, entrepreneurship orientation, competitive strategy and firms’ performance.Data of observed variables is collected through questionnaire. The questionnaire is specially developed to have structured questions about the variables. 100 respondents of owners or people who run leather crafts in Yogyakarta were asked to answer the questionnaires. Then, data collection is analyzed with Structural Equation Modeling (SEM) method.The test result of the model shows that the model developed in this researched is proven to be fit. While the hypothesis test shows that the quality of strategic asset, environmental adaptability, and the quality of competitive strategy has a positive and significant effect on firms’ performance.Based on the hypothesis result, enhancing Group of Small Business and Enterpreneurs performance can be achieved by making better the competitive strategy through entrepreneurship orientation.
ANALYSIS OF INFLUENCE OF PRICE, SERVICE QUALITY, BRAND IMAGE TO CUSTOMERS’ PURCHASE DECISION OF KOREAN MARINE TRANSPORT CO., LTD. ( A Case Study at PT. Samudera Indonesia Tbk. Semarang ) Rachmawati, Dwi -; Barokah, Siti Nur; Nahar, M
jobs Vol 3, No 1 (2017): Oktober 2017
Publisher : jobs

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Abstract

The competition among shipping company is strict. The objective of this research is to analyze the influence of price, service quality, and brand image to customers’ purchase decision of Korean Marine Transport Co., Ltd. at PT. Samudera Indonesia Tbk. Semarang. This research used a multiple linear regression analysis. The primary data used in this research is collected from questionnaire. The amounts of the respondents are 56 who are customers of PT Korean Marine Transport Co., Ltd, at PT. Samudera Indonesia Tbk. Semarang. The calculation of multiple linier regressions which is carried out by SPSS 20 showed that price, service quality, and brand image variables have significant positive influenced on purchase decision in partially and simultaneously and the most dominant variable is service quality. The contribution of price, service quality, and brand image to purchase decision is 60.2% while 39.8% are influenced by other variables that were not described in this research.
PENGARUH TECHNIQUE QUALITY DAN PROCESS QUALITY TERHADAP CUSTOMER SATISFACTION (STUDI KASUS DWELLING TIME PADA TERMINAL PETIKEMAS SEMARANG) Tawakal, Hertas Fajar; Haribowo, Putut; Barokah, Siti Nur
jobs Vol 3, No 1 (2017): Oktober 2017
Publisher : jobs

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Abstract

The purpose of this research is to analyze the effect of technique quality and process quality on customer satisfaction (a case study of dwelling time in Terminal Petikemas Semarang) The methods used to analyze data are validity test, reliability test, assumption classic test, multiple linear regression method, t-test (partial), f-test (simultaneous), and the coefficient of determination test (Adjusted R2) Based on this research, the result of statistical F-test has significant value < significant level (0,000 < 0,05). It means that technique quality and process quality has a significant impact on customer satisfaction. From the result of coefficient of determination test, adjusted R2 has value of 0,607. It’s mean that the impact of independent variable (technique quality and process quality) toward dependent variable (customer satisfaction) is at 60.7%, while the remaining 39.3% is influenced by other variables that outside in this research.
PENINGKATAN PROSES PEMBELAJARAN DENGAN MENGGUNAKAN MEDIA ELEKTRONIK Barokah, Siti Nur; Utami, Hadiahti; Taviyastuti, Taviyastuti; Hasyim, Fatchun
Admisi dan Bisnis Vol 18, No 3 (2017): OKTOBER 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.401 KB) | DOI: 10.32497/ab.v18i3.1219

Abstract

Early Childhood Education (PAUD), is a coaching effort aimed at children from birth up to theage of 6 years is done through the provision of educational stimuli to help growth and physicaland spiritual development so that children have readiness in entering further education. TKAisyiyah Bustanul Athfal 48 Pedurungan-Semarang is an Islamic Early Childhood educationalinstitution with emphasis on faith, worship and morals through religious understanding such as:recitation of prayers, prayer readings, prayer practice, writing and reading qiroaty and others .Learning process is done in kindergarten Aisyiyah Bustanul Athfal still use manual ways.Therefore it is necessary to develop the learning process by using the LCD Projector technologywhich is equipped with thematic VCD using the appropriate learning model. The purpose of theimplementation of Community Service activities in kindergarten ABA 48 is to open the teacher'sinsight to further improve the quality of learning process by using LCD Projector propsequipped with thematic VCD with certain learning model. Implementation of Community Serviceactivities using training methods, mentoring and simulation. With the training, mentoring andsimulation to partners in this case the kindergarten teachers ABA 48 expected to providesolutions that suit the needs.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INDEKS PRESTASI MAHASISWA (Studi Kasus Pada Jurusan Administrasi Bisnis Politeknik Negeri Semarang) Utami, Hadiahti -; Barokah, Siti Nur; Taviyastuti, Taviyastuti -
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (696.731 KB) | DOI: 10.32497/ab.v19i1.1259

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This study aims to identify internal factors and external factors that affect the GPA of the students of the Business Administration Department of Politeknik Negeri Semarang and analyze how the mechanism of these factors affect the GPA of the students of the Department of Business Administration. The results of this study is very important in identifying the factors that affect the GPA of the students of Business Administration Department and can contribute and input to the Business Administration Department of State Polytechnic of Semarang in improving the index of student achievement in the future through the factors that are very influential found in this research. The result of parallel regression analysis shows that internal factors (health, intelligence, interest and motivation, technique / way of learning) have positive and significant influence on student's GPA, while external factor (family, school / campus, community, environment) and insignificant to the student's GPA. But simultaneously all the variables studied significantly influenced the student's GPA. This means that the variables of internal factors (health, intelligence, interests and motivation, techniques / learning methods) and external factors (family, school / campus, community, neighborhood) are appropriate or appropriate variables to explain variations in the student's GPA.
ANALISIS PENGARUH HARGA DOMESTIK, JUMLAH PRODUKSI, HARGA EKSOR, PENJUALAN DOMESTIK, NILAI TUKAR RUPIAH TERHADAP JUMLAH EKSPOR GONDORUKEM DI KBM GT 1 PERUM PERHUTANI GTD&MKP JATENG (MRANGGEN) Lestari, Dini Silcy; Barokah, Siti Nur; Nurkhayati, Isnaeni -
Admisi dan Bisnis Vol 16, No 2 (2015): Juni 2015
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.374 KB) | DOI: 10.32497/ab.v16i2.888

Abstract

During this several period, the production ofGum Rosin produced by Perum Perhutani asthe only producer has given goodcontribution for the export development ofGum Rosin, Indonesia. The domestic sales isinclined to down, it happens caused theexistence of the substitution products formanufacturing the raw material of soap andthe wane of industry’s buying power. Thisstudy is trying to examine the factors thataffect the number of Gum Rosin export. Tounderstand whether the factor of Gum Rosindomestic price affect the number of GumRosin export, to understand the number ofGum Rosin production factors affect thenumber of Gum Rosin export, to understandthe export price factor affect the number ofGum Rosin export, to understand the domesticsales factor affect the number of Gum Rosinexport, to understand the exchange rate valuefactor affect the number of Gum Rosin export.The result of this research shows that variableof Gum Rosin domestic price, the number ofGum Rosin production, the Gum Rosin exportprice, the Gum Rosin domestic price and theexchange rate of rupiah, significantly effectstoward the number of Gum Rosin export inPerum Perhutani. The result of the researchidentified the flow of Gum Rosin based on themarket share, for all this time, the majormarket share of Gum Rosin Perum Perhutaniis India, but still lost out to China.
PENINGKATAN KUALITAS PRODUK UKM IKAN ASAP PROGRAM IbM DI KOTA SEMARANG Barokah, Siti Nur; Utami, Hadiahti -; Marsudi, Marsudi -
Admisi dan Bisnis Vol 17, No 2 (2016): Juni 2016
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.062 KB) | DOI: 10.32497/ab.v17i2.917

Abstract

Fish fumigation effort is one form ofeconomic activity in the village BandarharjoNorthern District of Semarang-basedhouseholds. The number of entrepreneurs inthe Center Industrial Fish Smoke inSemarang approximately 35 entrepreneursand have a considerable role in supportingthe economic movement of the people andhelp the city government's program to reduceunemployment, constraints faced by UKM inimproving competitiveness is the limitation ofthe means of production , limitations thecompany's management (finance andmarketing), yet have a fish cleaning andhygienic production space and representative,labor is not using safety equipment, becausethey have not understood the importance of K3 in the works. UKM Partner namely IkanAsap Bapak Sa'at and Ikan Asap Bapak HRustiono. Steps taken is to provide trainingand mentoring which includes the handling offinancial management, production andmarketing as well as make the chimney of abrick, tile floors production site, wherewashing fish of cement, gutter for drainage,signage, socialize K3 and provide equipmentproduction and safety equipment as acomplete work. With the training andguidance given, then the UKM Partners mayconduct financial management, calculate thecost of production and the selling price ofproducts. In addition UKM Partners canconduct production process with better,cleaner and healthier products.
PENGENDALIAN KUALITAS LAYANAN JASA PERPUSTAKAAN BERDASARKAN PERSEPSI PENGUNJUNG Utami, Hadiahti -; Barokah, Siti Nur; Taviyastuti, Taviyastuti -
Admisi dan Bisnis Vol 20, No 2 (2019): JUNI 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.804 KB) | DOI: 10.32497/ab.v20i2.1647

Abstract

The library has a very meaningful role, especially for universities. With good management, the library will have a positive impact on the users it serves. This study aims to determine the level of disparity between service quality perceived by visitors to the services provided by the library management, determine the level of visitor satisfaction with the facilities provided, and find out the quality of Semarang State Polytechnic Library service is still within the control limits. Primary data collection is done through a survey with a closed questionnaire tool obtained from 100 respondents who visited Semarang State Polytechnic Library. The results of research conducted based on the Importance-Performance Analysis show that there are still variables that have below-average performance levels but are of high importance, based on the analysis of the Customer Satisfaction Index (CSI), Library visitor satisfaction index Semarang State Polytechnic as a whole has succeeded in satisfying its visitors by 75.715%, and based on individual control diagrams in the sample indicate that performance variations are not within the limits reasonable (the process is not statistically controlled). Thus the performance of the Semarang State Polytechnic Library Service Quality still needs to be improved and improved.