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PENGARUH PERCEIVED CREDIBILITY OF PRODUCT INFORMATION, HEDONIC SHOPPING MOTIVATION, DAN PERSONALITY TERHADAP IMPULSIVE BUYING DAN ONLINE BUYING FREQUENCY PADA PRODUK UKM KERAJINAN LOGAM WIROTOCRAFT KOTAGEDE YOGYAKARTA Udayana, IBN; Zulfia, Evi
JURNAL MANAJEMEN Vol 7 No 1 (2017): JURNAL MANAJEMEN VOL. 7 NO. 1 JUNI 2017
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v7i1.267

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived credibility of product information, hedonic shopping motivation, personality and impulsive buying terhadap Online Buying Frequency dan impulsive buying pada produk UKM Kerajinan Logam Wirotocraft Kotagede Yogyakarta. Populasi dalam penelitian ini yaitu konsumen Kerajinan Logam Wirotocraft Yogyakarta yang berbelanja on line dengan 150 responden. Metode pengambilan data menggunakan kuesioner. Teknik analisis yang digunakan adalah Structural Analysis Modelling (SEM). Hasil penelitian menunjukkan Perceived Credibility Of Product Information, Hedonic Shopping Motivation dan Personality berpengaruh positif terhadap Online Buying  Frequency dan impulsive buying.
MENGUKUR KINERJA KEUANGAN KOPERASI SIMPAN PINJAM (KSP) CU BANGUN SEJAHTERA BANGUNTAPAN KABUPATEN BANTUL Mujino, Mujino; Udayana, Ibn
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Vol 3 No 2 (2018): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.09 KB) | DOI: 10.29407/nusamba.v3i2.12535

Abstract

  This research drive to study and analysing about financial performent on Bangun Sejahtera cooperative enterprise in Banguntapan, Bantul, stressing of  Efficiency and productivity.  Effisiency and productivity are very importance to survival enterprise, and it tools valuetion manajemen performent. Productivity and efficiency are the key success in business action now and to the future.   Productivity shown from two viewpoints as, psychological and technical viewpoint. From psichologicaly, productivity is a mentality behavior, that present must be best than yesterday, and the future must be best than to day. Manager must be has  character, value system and personal believe system.   Base on technical method, productivity beable formula as:  output / input, and to measure, how many output unit will be get from unit input expenditure. Increasing Productivity shown that its best management kinerja and if decreasing productivity, show that is bad management kinerja. In this research, productivity proxy as : Operational productivity, profit margin and owners equity rate of return. Effisiency is a tools to measure unit input expenditure,to get output unit. The following efficiency formula as: input : output   Research result  a long in seven years shown that  productivity on Bangun Sejahtera cooperaitive enterprise go to decreasing, but no significant. Operiting productivity from elevent year (2011) to 2017 shown as : 1,72 , 1,49 ,  1,57  , 1,45 , 1,29  , 1,30  , 1,26, avarage 1,44.  Profit margin from elevent year to 2017 show as: 41,71 , 32,74 , 36,45 , 31,16  , 22,23 , 23,12 , 20,58 avarage 29,71. Effisientcy a long a sevent year shown as: 2011 = 0,58,  2012 = 0,67, 2013 = 0,64, 2014 = 0,69, 2015 = 0,78, 2016 = 0,77  , 2017 = 0,79.   Avarage= 0,73.                                        
PENGARUH DESAIN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUASAN PEMBELIAN LAPTOP ASUS Putri, Cici Chintia; Udayana, IBN
MANAJEMEN DEWANTARA Vol 1, No 1 (2017): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (756.672 KB) | DOI: 10.29231/md.v1i1.52

Abstract

Tujuan penelitan ini adalah untuk menganalisis pengaruhKemampuan Komunikasi Pemasaran Terpadu, TeknologiInformasi dan Komunikasi dan Adopsi Efektivitas Kampanye diKinerja Pemasaran di Perusahaan Kerajinan khususnya diYogyakarta.Penelitian ini menggunakan sumber data premier denganmenyebarkan kuesioner dan wawancara langsung dengan pihakyang terkait. Uji instrumen dalam penelitian ini menggunakan UjiValiditas dan Uji reliabilitas. Penelitian ini menggunakan dataanalisis Klasik Uji Asumsi, Uji Regresi, t signifikan, f dan KoefisienDeterminasi Uji.Hasil penelitian menunjukkan bahwa pengaruh IntegratedMarketing Communication Kemampuan, Teknologi Informasi danKomunikasi Adopsi, dan Efektivitas Kampanye secara bersamaanuntuk Kinerja Pemasaran ditunjukkan oleh nilai Adjusted RSquare sebesar 0,843. Artinya, 84,3% Kinerja Pemasarandipengaruhi oleh Kemampuan Komunikasi Pemasaran Terpadu,Teknologi Informasi dan Komunikasi Adopsi, dan EfektivitasKampanye.Kata Kunci:Integrated Marketing Communication Kemampuan, Teknologi Informasi danKomunikasi Adopsi, Kampanye dan Pemasaran Kinerja Efektivitas
PENGARUH TRUST, SERVICE QUALITY, RELATIONSHIP SATISFICATION, EXPERIENCE QUALITY, TERHADAP LOYALITAS NASABAH BANK NEGARA INDONESIA PADA MAHASIWA FAKULTAS EKONOMI UST YOGYAKARTA Nur Annisa, Sukma; Udayana, IBN
MANAJEMEN DEWANTARA Vol 2, No 1 (2018): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (817.631 KB) | DOI: 10.29231/md.v2i1.2752

Abstract

This study was conducted to determine the effect of trust, service quality, relationship satisfication, experience quality on customer loyalty Bank Negara Indonesia in Yogyakarta UST Faculty of Economics. This research was conducted at the faculty of economics UST Yogyakarta, samples taken as many as 120 people with accidental sampling method.The data collection is done by distributing questionnaires using a scale of 1-10 points to measure 22 indicators. The results of this study indicate the results for the variable trusts positive effect on loyalty, service quality positive effect on loyalty, relationship satisfication no effect on loyalty, and quality experience no effect on loyalty. For the determination of the results of this test is 13.8% on loyalty.
PENGARUH TRUST, STORE IMAGE, DAN PERCEIVED RISK, TERHADAP PURCHASE INTENTION ONLINE SHOP Narko, Dwi; Udayana, IBN
MANAJEMEN DEWANTARA Vol 1, No 2 (2017): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.405 KB) | DOI: 10.29231/md.v1i2.1678

Abstract

This study aimed to determine the effect of trust, store image and perceived risk for purchase intentions online shop. The research was conducted by distributing the questionnaires as the primary data directly on site. The samples in this research were 100 people, Data analysis techniques used to answer the hypothesis is multiple regression. The results of this study indicate that: (1) trust has a significant positive effect on purchase intention online shop. This is evidenced by the results of t test statistics for trust variables obtained t count value of 2.273 greater than t table 1.985 with significance of 0.025 smaller than 0.05; (2) store image has a significant positive effect on purchase intention online shop. This is evidenced by statistical results t test for store image variables obtained t count value of 3.708 is greater than t table 1.985 with a significance of 0.000 smaller than 0.05; (3) perceived risk negatively affects the purchase intention of online shop. This is evidenced by the statistical test value of t arithmetic of -0.400 is smaller than t table 1.985 with significance of 0.690 greater than 0.05