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Analisis Strategi Pemasaran Jasa Laboratorium Pangan (Studi Kasus pada M-Brio Food Laboratory) Munandar, Jono Mintarto; Triatmoko, Cinde; Andrianto, Mokhamad Syaefudin
Jurnal Manajemen dan Organisasi Vol. 2 No. 3 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.838 KB) | DOI: 10.29244/jmo.v2i3.14209

Abstract

The competition is very tight, so M-BRIO Food Laboratory as one of the food testing laboratory requires suitable of marketing strategy. The purpose of this study were (1) Identify and analyze internal and external environmental factors that affect effectivity of the marketing strategy at M-BRIO Food Laboratory, (2) Recommend priorities and appropriate marketing strategies can be applied to the M-BRIO Food Laboratory. Formulation of marketing strategies that go through three stages, (1) the input stage using EFE matrix and IFE matrix,(2) matching stage using the SWOT matrix and,(3) decision stages using paired comparison method for selecting alternative strategies and continued with the analitycal hierarchy process (AHP) method to prioritize marketing strategies appropriate for the company. Internal environmental factors that become the main force is lead by a food expert that has been recognized nationally and internationally. While its main weakness are display of exterior and interior of the laboratory building has not been well-organized and performance of employees who have not been standardized. External environmental factors that can be used as the main opportunity is the development of the technology food testing laboratory. While the main threat for companies is bargaining power of consumers against the company's so high. Priorities recommended marketing strategies are (1) Conduct promotion and education to inform the quality of service, scope of product coverage and the parameters that have been accredited, to food companies, (2) campaign of food safety to the public as a form of promotion and education through food expert as endorser.
Strategi Kesiapan UMKM Bogor dalam Menghadapi Persaingan Global Andrianto, Mokhamad Syaefudin
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.074 KB) | DOI: 10.29244/mikm.11.2.97-102

Abstract

Globalization give threat and opportunities for Bogor Small Medium Enterprises (SME’s). The purpose of this research is analyzing Bogor SME’s readiness to compete from aspects of knowledge, experience, business scale, innovation, direct and indirect networking. Entrepreneurs survey  conducted in Bogor regency. Data processing used SmartPLS3. The result show experience, direct networking affect on innovation event experience has negative effect. Knowledge aspect, business scale and indirect networking do not have effect on innovation. In this case, Innovation has not been encourage SME’s readiness in global competition.  Only knowledge has been significant encourage SME’s readiness to global competition
Analisis Tata Letak Pabrik dan Pola Aliran Bahan Feronikel di FeNi Plant 3 PT Antam Tbk Unit Bisnis Pertambangan Nikel Sulawesi Tenggara Hidayat, Taufiq; Mulyati, Heti; Andrianto, Mokhamad Syaefudin
Jurnal Manajemen dan Organisasi Vol. 9 No. 3 (2018): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.76 KB) | DOI: 10.29244/jmo.v9i3.28228

Abstract

Nickel industry is one of the industry that potentially to increase foreign exchange. PT Antam Tbk UBPN Southeast Sulawesi has land area about 169.194,937 m2 with 14.452,85 m2 of buildings in FeNi Plant 3. In producing nickel, PT Antam Tbk UBPN Southeast Sulawesi requires a more optimum layout and material flow pattern. The objective of this research was to analyzed the layout of production and material handling in the FeNi Plant 3. The methods used in this study were relationship analysis of production activity and Assembly Line Balancing. The result showed that the current ferronikel flow layout and flow pattern is shaped a straight line, and efficiency assembly line balansing about 71,25 percent.
Risk Management in Smallholder Cattle Production in Sekaran Village, Bojonegoro Cahyadi, Eko Ruddy; Andrianto, Mokhamad Syaefudin; Surahman, Surahman
Buletin Peternakan Vol 43, No 1 (2019): BULETIN PETERNAKAN VOL. 43 (1) FEBRUARY 2019
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.416 KB) | DOI: 10.21059/buletinpeternak.v43i1.23664

Abstract

This study analyzes risks in smallholder cattle production. A household survey was carried out among 109 farmers in a village of Sekaran, one of cattle production center in Bojonegoro, East Java. The monthly average income of farmer household was Rp. 293,877 per capita and it has 2-3 cattles on average. A risk matrix was applied to plot 17 risks related to cattle and farmer households into four quadrants based on the occurrence probability and severity level. Drought, feed scarcity, cattle diseases, and farmer sickness had “high probability and severity level”, and therefore were prioritized to be addressed. The logit regression model of feed scarcity, cattle diseases showed that economies of scale significantly reduced risk of feed scarcity but it could increase risk of cattle diseases. Risk of cattle diseases could be reduced significantly by applying more intensive hygiene and treatment. A livestock pattern transformation from individually separated cages under individual farmers into an integrated or colony farm under farmer group is suggested as a risk management strategy in order to achieve economies of scale and effectively control livestock hygiene and treatment.
ANALISIS KEPUASAN PELANGGAN SURAT KABAR HARIAN PAGI RADAR BOGOR Arianti, Gusmia; Slamet, Alim Setiawan; Andrianto, Mokhamad Syaefudin
KOLEGIAL Vol 5 No 1 (2017): JANUARI-JUNI
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1063.568 KB)

Abstract

Radar Bogor is a local daily morning newspaper published in Bogor belongs to Jawa Pos Groups. Newspaper competition is more tightly because of new newspapers emergingand consumer preferences changing. The company must plan innovativemarketing strategy based on consumer satisfaction. The purposes of this study were to identify factors influencing customer satisfaction and to analyze the level of customer satisfactionof Radar Bogor newspaper. The method was used IPA-CSI (Important Performance Analysis-Customer Satisfaction Index). The Analysis coverage 29 attributes. High priority attributes to improve were layout design, print quality and quality of review Bogor Raya column. The result of Level Customer Satisfaction Index is 69.24 percent.