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PENGARUH PROMOSI, KUALITAS PRODUK DAN KEPERCAYAAN BELANJA ONLINE TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION PADA SITUS LAZADA.CO.ID (STUDI PADA MAHASISWA UNIVERSITAS KANJURUHAN MALANG) Wona, Rohani; Nurfarida, Iva Nurdiana; Hidayat, Candra Wahyu
Jurnal Riset Mahasiswa Manajemen Vol 5 No 2 (2019): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang

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Abstract

This study aims to measure the effect of promotion variables, product quality, and trust in purchasing decisions. The object of this research is Malang Kanjuruhan University students who have shopped online for fashion products on lazada.co.id. The type of research used is quantitative research. This research uses rendom sampling technique with a sample size of 112 respondents, where the data used are primary data. The analysis technique used is multiple linear regression analysis and data analysis by conducting validity and reliability testing, classic asumi test, coefficient of determination (R2) and hypothesis testing. Based on statistical data analysis, the items in this study are valid and reliable. In testing classic assumptions, free regression and ultikolonieritas odel, heteroscedasticity does not occur, and normally distributed. The biggest variable is the promotion variable by 0.333, while the smallest variable is the variable, namely the trust variable by 0.290, and the product quality variable by 0.257. Y = 0.453 + 0.333 + 0.257 + 0.290+ e. From the results of multiple regression analysis on alpha 5%, Fcount was 59,756 while Ftable was 1,734 so from the calculation it could be seen that Fcount ? Ftable so that H1 was accepted HO was rejected. Promotion variable (x1) shows a significant value of t of 0,000 ? 0.05 meaning there is an influence of the promotion variable (x1) on the purchase decision variable (y) thus it can be concluded that H2 received by HO is rejected. The product quality variable (x2) shows a significant value of t of 0.001 ? 0.05 meaning there is an influence of the product quality variable (x2) on the purchase decision variable (y) thus it can be concluded that H3 is accepted as HO rejected. The trust variable (x3) shows a significant t of 0,000 ? 0.05 meaning there is an influence of the trust variable (x3) on the decision of furniture (y) thus it can be concluded that H4 is received and HO is rejected.
PENGARUH EXPERIENTIAL MARKETINGTERHADAP KEPUASAN PENGUNJUNG (STUDI PADA PENGUNJUNG MILKINDO BERKA ABADI KEPANJEN MALANG) Arofi, Muhammad; Hidayat, Candra Wahyu; Nurfarida, Iva Nurdiana
Jurnal Riset Mahasiswa Manajemen Vol 5 No 1 (2019): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang

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This study aimed to find out whether Experiential Marketing opposed the Study of Visitor Satisfaction (Study on Milkindo Berka Abadi Visitors Kepanjen Malang). The independent variable in this study is Experiential Marketing which consists of (sense, feel, think, act, andrelate), while the variables obtained in this study are Visitor Satisfaction. This research was conducted in Kepanjen Regency of Malang and by using a sample of 102 perpetual Indonesian milk collectors. The sampling technique in this study is to used accidental sampling. The analysis technique used is multiple linear regression. Experiential Marketing which consists of (sense, feel, think, act, andrelate), arranged partially or simultaneously on Visitor Satisfaction.
ANALISIS PENGARUH HARGA, LOKASI DAN FASILITAS TERHADAP KEPUTUSAN MEMILIH RUMAH KONTRAKAN DI KELURAHAN BANDUNGREJOSARI KECAMATAN SUKUN MALANG Jeharut, Rikardus; Nurfarida, Iva Nurdiana; Hidayat, Candra Wahyu
Jurnal Riset Mahasiswa Manajemen Vol 4 No 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang

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This study aims to determine whether the Price, Location, and Facilities affect the Decision to Choose. The independent variables in this study are Price, Location, Facilities, while the dependent variable in this study is the decision to choose. This research was conducted in Bandungrejosari Subdistrict, Sukun Malang District, using a sample of 112 respondents from home contractors. The sampling technique in this study used accidental sampling. The analysis technique used is multiple linear regression. The results of this study indicate that Price, Location, Facilities influence both partially and simultaneously the Voting Decision.
PENGARUH KUALITAS PELAYANAN, HARGA DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN (STUDI PADA KONSUMEN COKELAT KLASIK CAFE & GARDEN SULFAT MALANG) Setiawan, Riki; Rusno, Rusno; Nurfarida, Iva Nurdiana
Jurnal Riset Mahasiswa Manajemen Vol 4 No 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang

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This study to determine the effect of service quality, price and store atmosphere on consumer satisfaction (studies on consumers of classic chocolate café & Garden Sulfate Malang). This study uses quantitative research with an explanatory research type with consumers population of Classic Chocolate Cafe & Garden, with as many samples 102 consumers, data collection techniques using a questionnaire with a purposive sampling method, data analysis techniques using multiple linear regression analysis. The results of the analysis show that service quality, price and store atmosphere simultaneously influence customer satisfaction, service quality partially significantly influences customer satisfaction, price partially has a significant effect on customer satisfaction, store atmosphere partially has insignificant effect on customer satisfaction.
PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA GEPREK BENSU KAWI MALANG Lestari, Agustin Puji; Rusno, Rusno; Nurfarida, Iva Nurdiana
Jurnal Riset Mahasiswa Manajemen Vol 5 No 1 (2019): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang

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 This study aims to determine the effect of celebrity endorser, brand image and price on consumer buying interest in Geprek Bensu Kawi Malang. This research was conducted in Malang City and the population in this study were consumers who had bought and consumed food in Geprek Bensu Kawi Malang as many as 110 respondents. The sampling technique in this study used the accidental sampling method and the data obtained from the distribution of questionnaires to respondents, the test of the research instrument was carried out with validity and reliability tests. The data analysis technique used is multiple linear regression analysis using SPSS. The results showed that simultaneous celebrity endorser which has a significance value of 0,000 <0.05, brand image that has a significance value of 0.353> 0.05 and a price that has a significance value of 0,000 <0.05 has a significant effect on buying interest partial celebrity endorser has a significant effect on buying interest, brand image has no significant effect on buying interest and price has a significant effect on buying interest.
PENGARUH SERVICE CONVENIENCE TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN KERETA API DI WILAYAH KOTA MALANG Pratiwi, Desi Rahma Putri; Sarwoko, Endi Sarwoko; Nurfarida, Iva Nurdiana
Jurnal Riset Mahasiswa Manajemen Vol 4 No 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang

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The purpose of this study was to determine the effect of service convenience  to Loyalty by means of customer satisfaction on KA. This type of research is survey using hypothesis testing with a quantitative approach. The sampling technique in this study was using accidental sampling with total sample amounted to 110 customers KA. Analysis of the data used ispath analysis. The result of this direct effect of service convenience on loyalty and the indirect effect of service convenience on loyalty through customer satisfaction.
PENGARUH SIKAP DAN NORMA SUBYEKTIF TERHADAP KEPUTUSAN PEMBELIAN BARANG SECARA ONLINE MELALUI APLIKASI SHOPEE Putri, Fahira Rizke; Hidayat, Candra Wahyu; Nurfarida, Iva Nurdiana
Jurnal Riset Mahasiswa Manajemen Vol 4 No 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang

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This study to determine the effect of attitudes and subjective norms on the decision to purchase goods online through the Shopee application (a study of students of the Faculty of Economics and Business, University of Kanjuruhan Malang). This type of research is quantitative research using an explanatory approach. The population in this study are students who have purchased goods online through the Shopee application at Kanjuruhan University Malang. The sampling technique is to use non probability sampling, which is a sampling technique that does not provide the same opportunity or opportunity for each element or member of the population to be selected as a sample. The sample in this study was 100 respondents. Based on existing sources there are two kinds of data sources, namely primary data and secondary data. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that partially the attitude variable and subjective norms have a significant effect on the decision to purchase goods online through the shopee application. While simultaneously the attitude and subjective norms have a significant effect on the decision to purchase goods online through the Shopee application. Key word:Purchasing Decisions, Attitudes, Subjective Norms
PENGARUH SUASANA TOKO, KERAGAMAN PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN ( STUDI PADA KONSUMEN RAMAYANA DEPARTMENT STORE KOTA MALANG) Sari, I?if Pravita; Nurfarida, Iva Nurdiana; Suryaningtyas, Dianawati
Jurnal Riset Mahasiswa Manajemen Vol 4 No 1 (2018): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang

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The purpose of this study was to determine the effect of the store atmosphere, product diversity, and promotion of purchasing decisions on Ramayana Department Store consumers in Malang. The independent variables in this study are Store Atmosphere, Product Diversity and Promotion, then the dependent variable is the Purchasing Decision. This research was conducted at the Ramayana Department Store Malang, the sample in this study were 112 respondents. The sampling technique in this study uses accidental sampling. The analysis technique used in this study is Multiple Linear Regression. Based on research that has been done the results show that the Store Atmosphere, Product Diversity and Promotion have a partial and simultaneous effect on Purchasing Decisions.
Peranan Kualitas Layanan Dan Kepuasan Pelanggan Dalam Membangun Kepercayaan Nasabah Bank Syariah Nurfarida, Iva Nurdiana; Mustikowati, Rita Indah
Jurnal Studi Manajemen dan Bisnis Vol 1, No 2 (2014): Desember
Publisher : Trunojoyo University of Madura

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There is a debate about the quality of service with trust bank syariah customers to syariah banking in applying the syariah principle, so regarded need to be researched about howquality of the service of syariah banks able to build customer satisfaction and trust. Fatmah (2007) found that affects the customer on syariah commercial banks in East Java was the quality of the service. In contrast to the research from Al – Hawari (2011) who does not find a direct relationship between the quality of services with trust. Gounaris and Venetis (2002) found that not all factors have influence on the quality of service trust. This studi was conducted to find out how the levels of trust customers of the bank syariah in applying the principles of syariah analyze the role of the quality of services of a trust customers and the role of customer satisfaction as variable mediation influence the quality of service of a trust. The research was done to the three syariah banks they were Bank Syariah Mandiri, BRI Syariah banks and Bank Syariah BNI, with samples from 150 customers by applying a technique accidental sampling method. Research variable divided into 2 namely endogenous variable that is the quality of service, while endogenous variable is satisfaction customers and trust. Data collection technique uses a questionnare that arranged in Likert sclae 5 point, while data analysis techniques use Path Analysis. The analysis shows that quality of services and not directly influence on customer trust. Professional service quality on one side of syariah bank customers will strengthen confidence, in the other side will from the creation of customer satisfaction, the satisfaction of customers will strengthen confidence of the bank syariah customers.
Peran Mediasi Perceived Value dalam Memediasi Pengaruh Experiental Marketing terhadap Behavioral Intention (Studi pada Wisata Wahana di Kota Batu) Mudzakkir, Mohammad Fakhruddin; Nurfarida, Iva Nurdiana
Jurnal Studi Manajemen dan Bisnis Vol 3, No 2 (2016): Desember
Publisher : Trunojoyo University of Madura

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Tujuan dari penelitian ini untuk mengetahui peran variabel perceived value dalam memediasi experiental marketing terhadap Behavioral Intention pada pengunjung wisata wahana di Kota Batu. Jumlah sampel yang diambil pada penelitian ini sebanyak 100 orang. Hasil dari penelitian ini menunjukkan bahwa experiental marketing berpengaruh positif dan signifikan terhadap perceived value  dan Behavioral Intention pengunjung wisata wahana Kota Batu. Variabel perceived value dapat memediasi hubungan experiental marketing terhadap Behavioral Intention secara posisitf dan signifikan, namun mediasi yang terjadi adalah mediasi parsial karena tanpa peran perceived value , variabel experiental marketing dapat berpengaruh terhadap Behavioral Intention.