Yopy Perdana Kusuma, Yopy Perdana
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Mengubah Wajah Parlemen Indonesia Melalui Strategi Pencitraan Positif Para Aktor Politik: Kajian Komunikasi Politik Kusuma, Yopy Perdana
Nyimak (Journal of Communication) Vol 1, No 2 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i2.479


This study aims to analyze the positive imaging strategies of political actors (members of DPR-RI) in an effort to change the image of the Indonesian parliament that has been considered oblique by public. This research uses qualitative descriptive approach to describe what and how positive imaging strategy performed by political actors in order to change the face of parliament (DPR-RI). The results of this study show that political actors have not been able to utilize the strategy of adequate political imagery. In addition, the function of media relations also has not run well in managing the image as a representative institution of the people. This study concludes that political actors have not yet done an adequate positive imaging strategy. And also, the strategic function of media relations (Humas DPR-RI) has not run maximally in building the image of Indonesian parliament.Keywords: Strategy of political imaging, media relations, political communication, DPR-RI