Clara, Catharina
Fakutas Ekonomi Unika Widya Mandala Surabaya

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Pengaruh Derajat Penyebaran Lintas Fungsi Pemasaran (Marketing Cross-Functional) terhadap Kinerja Unit Bisnis Strategis, dengan Dinamisme Pasar sebagai Moderating Effect Clara, Catharina
Jurnal Widya Manajemen & Akuntansi Vol 5, No 1 (2005)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

This research examines the link between the cross-functional dispersion of influence (marketing, sales, R &D, operation/production,and finance/accounting) on making marketing decisions and performance at the SBU level by considers market dynamism which may moderate the strength of this relationship. Additionally, its explored the strength and the weaken factors of performance in manager insight. Market orientation come from the thought that company should realize that build consumer satisfaction is the primary of business goal by focused on consumer and competitor.
PENINGKATAN KETRAMPILAN MENJADI IDE USAHA Sarjono, Andreas; Tyra, Maria Josephine; Clara, Catharina; Leovani, Ega; Lina, Lina
Jurnal Abdimas Musi Charitas Vol 1 No 1 (2017): Jurnal Abdimas Musi Charitas
Publisher : Universitas Katolik Musi Charitas

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Abstract

This public service activity was executedto generate the excitement of housewifes to improve the household economics condition. It is believed that everyone was their own strength for instance the ability in cooking, making crafts, gardening, and so on. But many people do not realize that those could be developed to reach better life. The method is in the form of counselling about the importance of housewif’s role in improving the household economic condition, skills, followed by training in designing appropriate business in accordance with their capabilities and skills. It includes the examples of creative products that can be practiced by housewifesbased on their talent and interests.