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PENGUATAN PRODUK TAS TANGGULANGIN SIDOARJO Ronny, Ronny; Sihotang, Ellen Theresia; Sekarsari, Larasati Ayu
JPM Pambudi Vol 2 No 1 (2018): JPM PAMBUDI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.42 KB) | DOI: 10.33503/pambudi.v2i1.264

Abstract

The purpose of this public service program is to empower the Kartika Utama SMEs and Schonheit Goods SMEs as SMEs that partner with each other in marketing bag products. Kartika Utama SMEs as an SMEs that produces bags, while Schonheit Goods SMEs as an SMEs that markets bag products from Kartika Utama SMEs. The problems faced by these two SMEs are related to file archiving, product packaging, and production that still need to be improved, as well as opportunities, to utilize the internet in the framework of better marketing. The method of implementing this public service program is training, mentoring SMEs, and creating websites to market bag products produced. The results of dedication to strengthening SMEs in two fields, namely production and marketing with emphasis on online marketing.
Hubungan antara restaurant image, perceived value, customer satisfaction, dan behavioral intention Sekarsari, Larasati Ayu
KINERJA Vol 15, No 2 (2018)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jkin.v15i2.3743

Abstract

Tujuan dari penelitian ini adalah untuk menjelaskan hubungan antara restaurant image, perceived value, customer satisfaction, dan behavioral intention pada casual dining restaurant di Kota Surabaya Jumlah sampel pada penelitian ini adalah sebanyak 200 responden yang dibagikan kepada konsumen yang pernah mengunjungi salah satu casual dining restaurant di Kota Surabaya. Penelitian ini menggunakan teknik purposive sampling dengan kriteria sebagai berikut: (1) pernah makan di salah satu casual dining restaurant di Kota Surabaya; dan (2) telah berusia minimal 17 tahun. Teknik analisis data dilakukan dengan menggunakan Partial Least Square (PLS) dengan SmartPLS 2.0. Hasil penelitian ini menunjukkan bahwa: (1) restaurant image secara signifikan memengaruhi perceived value; (2) restaurant image dan perceived value memiliki peran penitng dalam memengaruhi customer satisfaction; (3) hasil penelitian ini juga menunjukkan bahwa customer satisfaction memediasi secara signifikan hubungan antara restaurant image, perceived value dan behavioral intention.
PENGUATAN PRODUK TAS TANGGULANGIN SIDOARJO Ronny, Ronny; Sihotang, Ellen Theresia; Sekarsari, Larasati Ayu
JPM Pambudi Vol 2 No 1 (2018): JPM PAMBUDI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.42 KB) | DOI: 10.33503/pambudi.v2i1.264

Abstract

The purpose of this public service program is to empower the Kartika Utama SMEs and Schonheit Goods SMEs as SMEs that partner with each other in marketing bag products. Kartika Utama SMEs as an SMEs that produces bags, while Schonheit Goods SMEs as an SMEs that markets bag products from Kartika Utama SMEs. The problems faced by these two SMEs are related to file archiving, product packaging, and production that still need to be improved, as well as opportunities, to utilize the internet in the framework of better marketing. The method of implementing this public service program is training, mentoring SMEs, and creating websites to market bag products produced. The results of dedication to strengthening SMEs in two fields, namely production and marketing with emphasis on online marketing.