Purnamasari, Fitri
Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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CONSUMER BEHAVIOR OF INTEREST AND USE OF CLOUD COMPUTING TECHNOLOGY AS SUPPORT TO BUSINESS ACTIVITIES Purnamasari, Fitri; Subekti, Imam; Rahman, Aulia Fuad
Jurnal Aplikasi Manajemen Vol 16, No 1 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.664 KB) | DOI: 10.21776/ub.jam.2018.016.01.05

Abstract

The objective of this study is to assess the various factors that determine consumer behavioral intention and actual use of cloud computing as a technology considered capable of supporting business activities. The population of this research is the collegestudents in Malang. The data was collected through survey method. 153 questionnaires were distributed directly to the respondent or via an internet link. The study shows that there are several factors determining the behavior of individual’s intention and actual usage of cloud computing technology, that is the compatibility and the ease of use on cloud computing. Both factors proved to have partial mediation effect on the actual usage of cloud computing through the behavioral intention of using cloud computing.Other findings are positive effects of the usefulness of cloud computing on behavioral intention on using cloud computing, and the cloud computing user’s image on the actual usage of cloud computing. Businessmay consider cloud computing technology as well as those factors to be applied to gaining more consumers and can be used as a breakthrough to add new competitive advantage.
Analisis Dupont Untuk Menentukan Usulan Program Perbaikan Kinerja Pada Perusahaan Pertambangan XYZ Maryanie, Dwi Indah; -, Febrinata; Purnamasari, Fitri; Ardiansyah, Rakhman; Sutopo, Wahyudi
Performa: Media Ilmiah Teknik Industri Vol 12, No 2 (2013): PERFORMA Vol. 12, No 2 September 2013
Publisher : Program Studi Teknik Industri, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.751 KB) | DOI: 10.20961/performa.12.2.12686

Abstract

Laporan keuangan merupakan salah satu alat penting bagi suatu perusahaan, karena baik-buruknyakondisi perusahaan dapat dianalisis dengan menggunakan komponen-komponen di dalamnya. Tujuan dari penelitian ini adalah untuk menganalisis kinerja perusahaan pertambangan XYZ berdasarkan laporan keuangan perusahaan dengan analisis DuPont. Hasil penelitian menunjukkan bahwa pendapatan bersih perusahaan masih kecil, ketika penjualan yang dihasilkan sangat besar. Hal ini menunjukkan adanya gap yang sangat besar di antara keduanya. Penelitian ini memberikan usulan program perbaikan kinerja guna menaikkan Return on Assets perusahaan dan membuat usulan program perbaikan kinerja dalam rangka meningkatkan produktivitas pekerja agar dapat meningkatkan hasil pendapatan bersih perusahaan