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Rusdi, Farid
Asosiasi Pendidikan Tinggi Ilmu Komunikasi

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Strategi Komunikasi Pemasaran Program Interaktif di Media Radio Rusdi, Farid
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 1, No 3 (2011): Juli 2011
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v1i3.23

Abstract

Most of radio stations today is involving the audiences through the interactive program. This changes is related with the reformation order, particularly in developing public sphere, meaning that society is more open than before. Some of the radio stations create this interactive program as their main positioning. In the competition among the radio station, marketing communication strategy is needed. This article discuss about how the station radio using the marketing communication strategy to win the competition.