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PENGARUH KEPUASAN ATAS BAURAN PEMASARAN TERHADAP LOYALITAS PENGUNJUNG PADA TAMAN WISATA BUKIT KHAYANGAN KOTA SUNGAI PENUH Haryono, Gampo
Jurnal Benefita Vol 2, No 3 (2017): Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis & Akuntansi
Publisher : LLDIKTI Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.584 KB) | DOI: 10.22216/jbe.v2i3.1208

Abstract

Building customer loyaltyis veryimportant forcompany Loyaltycan be createdfromcustomersatisfactionto themarketing so thatThis research aims to analyze : (1) The effect of satisfaction product, satisfaction of price, satisfaction of promotion, satisfaction of location, satisfaction of personil, satisfaction of process, satisfaction of physical evidence on switching barrier (2) The effect of satisfaction product, satisfaction of price, satisfaction of promotion, satisfaction of location, satisfaction of personnel, satisfaction of process, satisfaction of physical evidence on customer loyalty Taman Wisata Bukit Khayangan Kota Sungai Penuh. This studyincluding thea descriptivequantitativeresearchandverification.The populationin this researchis a Taman Wisata Bukit Khayangan Sungai Penuh City customer. Drawnfroma populationsample of323customers. Sampling was done byusing Stratified Random Sampling technique. Analysis of data used path analysis and hypothesis testing using the F and  t test. The result showed that: (1) there are significant effect satisfaction of price, satisfaction of promotion, satisfaction of location and satisfaction of personnel on switching barrier, while the effect satisfaction of product, satisfaction of process and satisfaction physical evidence not significant on customer loyalty Taman Wisata Bukit Khayangan.Membangun loyalitas pelanggan merupakan hal yang sangat penting bagi perusahaan. Loyalitas dapat diciptakan dari kepuasan pelanggan terhadap bauran pemasaran, sehingga penelitian ini bertujuan untuk menganalisis: (1) pengaruh kepuasan atas produk, kepuasan atas harga, kepuasan atas promosi, kepuasan atas lokasi, kepuasan atas karyawan, kepuasan atas proses dan kepuasan atas sarana fisik terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan. Populasi dalam penelitian ini adalah pelanggan pengunjung remaja sampai dewasa Taman Wisata Bukit Khayangan tahun 2009 sampai 2015 dengan jumlah 482.500 orang.Dari populasi ditarik sampel sebanyak 323 orang pengunjung.Analisis data yang digunakan adalah analisis jalur.Hasil penelitian ini menunjukkan bahwa: 1) terdapat pengaruh signifikan kepuasan atas produk terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 2) terdapat pengaruh signifikan kepuasan atas harga terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 3) terdapat pengaruh signifikan kepuasan atas promosi terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 4) terdapat pengaruh signifikan kepuasan atas lokasi terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 5) terdapat pengaruh signifikan kepuasan atas pegawai terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 6) terdapat pengaruh signifikan kepuasan atas proses terhadap loyalitas pengunjung Taman Wisata Bukit, 7) tidak terdapat pengaruhsignifikan kepuasan atas bukti fisik terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan.  
Analisis Bauran Pemasaran Terhadap Loyalitas Pelanggan Di Pt. Jambi Permata Tour Dan Travel Haryono, Gampo
Jurnal Ilmiah Professional Indonesia Vol 2 No 2 (2018): Jurnal Ilmiah Profesional Indonesia
Publisher : Sumatera Research

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Abstract

This study aimed to analyze the effect of marketing mix on customer loyality at PT. Jambi Permata Tour dan Travel. Type of research is causative. The study population was all customer at PT. Jambi Permata Tour dan Travel. Sampling was based on simple random sampling. Analysis of data used path analysis and hypothesis testing using the F test and t test. The results showed that: (1) product a significant effect on customer loyality, (2) price a significant effect on customer loyality, (3) place not significant effect on customer loyality. (4) promosi not significant effect on customer loyality, (5) people a significant effect on customer loyality, (6) physical evidence not significant effect on customer loyality , and (7) process a significant effect on customer loyality  PT. Jambi Permata Tour dan Travel. Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap loyalitas pelanggan di PT. Jambi Permata Tour dan Travel. Jenis penelitian ini adalah penelitian kausatif. Populasi penelitian ini adalah seluruh pelanggan yang melakukan pembelian berulang-ulang pada PT. Jambi Permata Tour dan Travel. Pengambilan sampel berdasarkan simple random sampling. Analisis data yang digunakan adalah analisa jalur. Hasil penelitian menunjukkan bahwa: (1) produk berpengaruh signifikan terhadap loyalitas pelanggan, (2) harga berpengaruh signifikan terhadap loyalitas pelanggan, (3) tempat tidak berpengaruh signifikan terhadap loyalitas pelanggan, (4) promosi tidak berpengaruh signifikan terhadap loyalitas pelanggan, (5) karyawan berpengaruh signifikan terhadap loyalitas pelanggan, (6) sarana fisik tidak berpengaruh signifikan terhadap loyalitas pelanggan, dan (7) proses berpengaruh signifikan terhadap loyalitas pelanggan.
Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Pelanggan di Bank Kerinci Haryono, Gampo
Jurnal Ilmiah Professional Indonesia Vol 1 No 1 (2017): Jurnal Ilmiah Profesional Indonesia
Publisher : Sumatera Research

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Abstract

This study aimeb to analyze the effect of service quality and corporate image to customer satisfaction at Bank Kerinci. The study population  was all the customer of Bank Kerinci. Sampling was in this research is the Customer of Bank Kerinci Sungai Penuh. In this research technique of sampling using technique non Propoboliti Sampling. The analysis used in this research is Multiple Linear Regression. The results  showed that : (1) there is a significant influence between service quality and work loyalty to customer satisfaction. (2) there is a significant influence between the quality of service to customer satisfaction (3) there is a significant influence between corporate image to customer satisfaction. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan pelanggan pada Bank Kerinci. populasi yang di gunakan dalam penelitian ini adalah nasabah Bank Kerinci. Sampel dalam penelitian ini adalah Nasabah Bank Kerinci Sungai Penuh. Dalam penelitan ini teknik pengambilan sampel menggunakan teknik non Propoboliti Sampling. Analisis yang digunakan pada penelitian ini adalah Regresi Linier Berganda. Hasil Penelitian ini menunjukan bahwa: (1) terdapat pengaruh yang signifikan antara kualitas pelayanan dan citra perusahaan terhadap kepuasan pelanggan. (2) terdapat pengaruh yang signifikan antara kualitas pelayanan terhadap kepuasan pelanggan (3) terdapat pengaruh yang signifikan antara citra perusahaan terhadap kepuasan pelanggan.
Strategi Pemasaran Desa Wisata untuk Meningkatkan Ekonomi Masyarakat di Kabupaten Kerinci Haryono, Gampo; Sari, Ayu Esteka
Jurnal Ekonomi Sakti Vol 7 No 1 (2018)
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN MASYARAKAT - SEKOLAH TINGGI ILMU EKONOMI SAKTI ALAM KERINCI

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Abstract

Tourism is important for the economy of the community. Tourism is faced with the challenge of finding new strategies and methods to overcome competition. The tourism market is determined by tourism demand and tourism supply. An important feature of tourism's inflexibility, due to its basic supply element. In navigating the needs of the tourism market, the key role through its activities, especially through the marketing mix that can identify and distinguish tourism products offered. Marketing in tourism itself stems from the fact that products in tourism are services. With the help of marketing mix elements: products, prices, promotions, places, human resources, packaging and processes. The purpose of this study was to study the impact of tourism marketing with a marketing mix strategy that has an effect on power so as to improve the economy of the people around tourism objects and to determine the marketing elements that have the most impact on increasing tourism in Kerinci Regency. With the number of respondents is 132 people. The research model that will be used in this study is a tiered structure model and to test the proposed hypothesis used SEM (Structural Equation Modeling) analysis techniques which are operated through AMOS 18. The results of data processing show that competitiveness has a positive effect on the economic improvement of actors and activists tourism in Kerinci Regency. The marketing strategy of the tourism marketing mix studied in this study resulted in the product strategy and promotion influencing competitiveness which had an impact on improving the economy of tourism activists in Kerinci Regency. While price, distribution and human resources have no effect.