Ritonga, Utan Sahiro
LPPM Universitas Malikussaleh – Indonesia

Published : 2 Documents

Found 2 Documents

Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol 3, No 1 (2018): Volume 3 Nomor 1 April 2018
Publisher : LPPM Universitas Malikussaleh – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v3i1.702


This research aims to know the dynamics of commodities based on the superior of food crops area in Sumedang regency of West Java within 10 years. Through the dynamics of commodity will be known food crops most suitable for development in Sumedang District. This research used quantitative descriptive method through LQ and DLQ analysis on land area of food crops at province and district level. Based on the dynamics of commodities based on land area of food crops, it is known that soybean is the only superior commodity of Sumedang Regency, with the acquisition value LQ > 1 = 1.2 and DLQ > 1 = 2.4. Wet land paddy and sweet potato are the mainstay commodities, because of the tendency of repositioning of superior commodities into non-superior commodities. Dry land paddy and peanut are prospective commodities, due to the tendency of repositioning of non-superior commodities to be superior commodities. While small green pea, cassava, and corn are lagging commodities which fix and remain a non superior commodity of Sumedang regency of West Java. The government can minimize the transfer of commodities by intensifying the provision of farming production facilities to support extension efforts to encourage each shifting the dynamics of commodities towards a more positive.
Penentuan Keunggulan Kompetitif Pemasaran Teh Melalui Audit Strategi Marketing Plus (Kasus Pada PT. Perkebunan Nusantara VIII Jawa Barat) Ritonga, Utan Sahiro
Paspalum: Jurnal Ilmiah Pertanian Vol 6, No 1 (2018)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/paspalum.v6i1.72


The goal of this research is to measure the competitive advantage in tea marketing with a case study on PT. Perkebunan Nusantara VIII West Java, and describing the deciding factors in the improvement of competitive advantage in tea marketing competition. The method used in this research is case study with quantitative approach using marketing plus strategy audit by comparing the values of Company Alignment Index (CAI) and Competitive Setting Index (CSI). The calculation of both indexes is obtained from questionnaires about the confidence level of the respondents who manage the marketing policies of PT. Perkebunan Nusantara VIII. By comparing CSI value which is consisted of Customer (C1), Competitor (C3), Change-Driven (C4) against CAI which is consisted of Company (C2) which would be the measure of the competitive advantage of the company’s marketing strategy. From the analysis results, it can be seen that a negative gap of -1.09 where the value of CAI < CSI would mean that the company does not possess the competitive advantage in tea marketing strategy, and is relatively left behind in terms of tea industry competition. It can be learned that the cause of such low score in tea marketing strategy is caused by the low score of segmentation = 1 in the strategy, value with a score of 1.72 in the process, tactics which is consisted of differentiation = 2.63 and marketing mix = 2.63. To achieve competitive advantage in an ideal markting strategy, the factors that contribute to the marketing strategy competitive advantage value should be considered in the implementation of tea marketing strategy.