Astawa, I Ketut
Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

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PENGARUH KUALITAS LAYANAN DAN KEPUASAN PADA NIAT BELI ULANG PELANGGAN DI HOTEL INNA KUTA BEACH Astawa, I Ketut
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

This study aims to explain the influence of service quality and customer satisfaction on repurchase intention at Inna Kuta Beach Hotel The 'number of sample is 185 tourists consisting of 142 foreign and 43 domestic tourists. The data were collected by applying a convenience sampling technique and analyzed with Structural Equation Modeling using AMOS 4. 01 software. The result shows that service quality has no significant correlation on the repurchase intention, however, service quality has a significant and positive correlation on customer satisfaction. Customer satisfaction has a significant and positive correlation on repurchase intention and service quality has a positive correlation on repurchase intention indirectly through customer satisfaction which, in this case, functions as an intervening variable.
BALINESE CULTURE AND REPEAT VISITORS TO BALI Sutama, I Ketut; Mudana, I Gede; Astawa, I Ketut
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 1 No 1 (2017): June 2017
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.843 KB) | DOI: 10.31940/ijaste.v1i1.536

Abstract

The intention to revisit a destination usually happens during tourists’ first visit. The decision begins when tourists’ expectations meet the reality in the destination visited, moreover it exceeds the expectations. The main purpose of tourists visit a destination is one of the following: holiday, visiting friends and relatives (VFR), business, education, sports and health, but it may be a combination of them, such as holiday and VFR, holiday and business, etc. In terms of holiday it may include relax, learn and enjoy arts and culture, enjoy nature beauty, and honeymoon. The purpose of this study was to know how Balinese culture affect international tourists revisit Bali. Since Bali is known as cultural tourist destination it is worth to know more deeply. In regard with this study it was found that the number of visit by international repeating-tourists to Bali was as follows: 6 to 9 visits (28%), more than 25 visits (25%), 3 to 5 visits (25%), 14 to 17 visits (10%), 18 to 21 visits (7%), and 10 to 13 visits (5%). Three most reasons repeaters revisited Bali were friendly people, ‘love Bali’, and the charm of Bali. Their reasons were influenced by a number of factors including holiday (65%), followed by business (22.5%), VFR (7.5%), and others (5%). From this fact it may say that Bali is still considered best destination for holiday. Nine most preferable activities done by revisiting international tourists during in Bali were relax (15%), interact with local people (14%), beach activities (13%), adventure activities (11%), sightseeing (10%), learning local culture (9%), attending temple ceremony (8%), enjoying night life (7%), and business (6%). In terms of revisiting behavior, connection with a visited destination is considered significant by experts. Connection in this case may be tangible and intangible. Tangible connection may include business and social networks, while intangible connection is seen through psychological aspect. In this study attachment theory was used to examine the connection between repeaters and Bali as a tourist destination. It was found that most repeaters had strong connection to Bali, mostly affected by friendly people of Bali (social connection), uniqueness of culture (cultural connection), and natural beauty or the charm of Bali (place connection). Further study is important to conduct to know more about how each connection influence each other.
IMPLEMENTASI KURIKULUM 2010 DAN IMPLIKASINYA PADA JURUSAN PARIWISATA POLITEKNIK NEGERI BALI Astawa, I Ketut; Eka Armoni, Ni Luh; Bagiastuti, Ni Ketut
SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Vol 5 No 3 (2015): November 2015
Publisher : Politeknik Negeri Bali

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Abstract

Tujuan penelitian ini adalah  untuk mengetahui implementasi kurikulum 2010 pada Jurusan Pariwisata Politeknik Negeri Bali, faktor pendukung dan penghambat, dan implikasi dari implementasi kurikulum tersebut.Teori yang digunakan adalah CIPP evaluation yang meliputi Contex, Input, Process dan Product. Penelitian dilaksanakan di Program Studi Manajemen Bisnis Pariwisata dengan sampel 80 orang mahasiswa dan 47 orang alumni. Data penelitian dianalisis dan disajikan dengan statistik deskriptif. Hasil analisis menunjukkan bahwa variabel konteks, masukan, proses dan produk termasuk kedalam kategori baik. Faktor pendukung adalah kesesuaian isi kurikulum dengan visi, misi dan tujuan Program Studi, tuntutan dan kondisi industri pariwisata dan masyarakat, kemajuan IPTEK khususnya bidang pariwisata, kondisi perkembangan mahasiswa, tingkat penguasaan materi pembelajaran mahasiswa, tingkat capaian kompetensi mahasiswa dan kemauan mahasiswa untuk belajar. Faktor penghambatnya adalah sarana dan prasarana pendidikan, pelayanan administrasi dalam hal surat menyurat, sertifikasi mahasiswa dan belum adanya dosen native speaker. Waktu tunggu lulusan memperoleh pekerjaan rata-rata 2,1 minggu. Gaji pertama lulusan sebesar Rp. 2.000.000. Tiga kelompok besar bidang kerja lulusan adalah Sales & Marketing, Food & Beverage Service and Production, dan Front Office. Posisi/Jabatan kerja lulusan, sebagian besar (72.3 persen) lulusan memulai bekerja pada posisi sebagai staf.
KUTA BEACH AREA, BALI: A STUDY ON TOURISM ZONING AND CARRYING CAPACITY Astawa, I Ketut; Suardani, Made; Putri Suardani, Anak Agung
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 1 (2019): June 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.273 KB) | DOI: 10.31940/ijaste.v3i1.1236

Abstract

Kuta Village is located at Badung regency of Bali province. Its white-sandy beach, good wave and beautiful sunset have attracted tourists to come to Kuta repeatedly. This area is a tourist destination and has become a mainstay tourist attraction of the island of Bali since the early 1970s. Changes in business areas is dynamic and unpredictable. The aim of this study is to explore the form of zoning and carrying capacity of tourism business in Kuta beach area based on current situation and level of the tourism business from the perspective of zoning quality and carrying capacity. The population of this study are tourists and beach vendors in Kuta beach area. The number of population is not known with certainty so to determine the representation of the sample members, determined based on the technique of non-probability sampling that is a purposive sampling technique. Types of data used are quantitative and qualitative data. Data analysed with descriptive statistic and descriptive qualitative approach. The results of this research are 20 business zones and three carrying capacity forms that are relevant to sustainable tourism paradigm consisting of physical carrying capacity, economic carrying capacity and social carrying capacity
EVALUASI KEPUASAN PELANGGAN DIBELMOND JIMBARAN PURI BALI MELALUI LEADING QUALITY ASSURANCE Astawa, I Ketut; Suardani, Anak Agung Putri; Istiarto, Istiarto
Valid Jurnal Ilmiah Vol 14 No 2 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM Mataram

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Abstract

Improving customers’ satisfaction is important in the hospitality industry. On the other hand, quality services encourage customer satisfaction. Therefore, offering product (tangible) and services (intangible) to customers need to be standardized.Belmond Jimbaran Puri Bali committed to excellent serviceby implementingLeading Quality Assurance (LQA) standard.LQA standard is specializes in providing quality assurance audits, benchmarking analysisand training services to the luxury hospitality industry. This research is aiming to evaluatethe implementation of LQA standard to improve the customers’ satisfaction in front office department. Data is analysed by using Context, Input, Process, and Output (CIPP) method and supported by SPSS 17.0for windows. The finding of implementing LQA standard is in excellent categories. The finding proved that LQA standard is well implemented by Belmond Jimbaran Puri Bali management