Praza, Riyandhi
LPPM Universitas Malikussaleh – Indonesia

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IDENTIFIKASI SALURAN PEMASARAN KOPI ARABIKA GAYO PADA CV. GAYO MANDIRI COFFEE KABUPATEN BENER MERIAH Praza, Riyandhi
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol 2, No 1 (2017): April 2017
Publisher : LPPM Universitas Malikussaleh ? Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v2i1.509

Abstract

The high selling price of coffee paid by consumers (importers) has not been felt by farmers. The development of Gayo Arabica Coffee marketing then emerged Cooperative and CV in Bener Meriah Regency in accommodating the production of farmers one of them. CV.Gayo Mandiri Coffee (GMC) located in District Bandar, Bener Meriah Regency. CV Gayo Mandiri Coffee is engaged in Gayo Arabica coffee marketing activities. This study aims to identify the marketing channel and the Gayo Arabica coffee production process. The research was conducted using qualitative descriptive method to analyze the primary and secondary data obtained. Primary data obtained through interviews and observations, while secondary data obtained through the literature associated with this research. Gayo Arabica coffee marketing in CV.Gayo Mandiri Coffee in marketing its products there are two channels, from collectors to producers to consumers, from producers directly to consumers and from producers to retailers as well as through intermediaries then to the hands of consumers. The most dominant channels contained in CV.Gayo Mandiri is channel I because this channel is the most effective and efficient in the marketing of green bean coffee Arabica Gayo.
Analisis Tingkat Kesejahteraan Petani Padi Sawah Di Kabupaten Aceh Utara Martina, M; Praza, Riyandhi
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol 3, No 2 (2018): November 2018
Publisher : LPPM Universitas Malikussaleh ? Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v3i2.1109

Abstract

Aceh Utara is an area of rice production centres in Aceh Province which has a large contribution in fulfillment food needs of community. Even though, does’t guarantee the high level of prosperity of rice farmers in Aceh Utara. The research aims to analyze prosperity level rice farmers in Aceh Utara.The research implemented in Sawang District, Lhoksukon, and Baktiya as an area of rice production centers in Aceh Utara. The sample in this research were 60 farmers who do rice farming and analyzed using quantitative descriptive analysis based on prosperity indicators of farmers namely the level of structure of farmer's household income, structure of household food consumption, performance level of household food security, the level of purchasing power of farmer households, and the development of the farmers' exchange rate. Analysis results from indicators of income strusture, structure of household food consumption, performance level of household food security show that the level of prosperity of farmers is still low while seen from the level of purchasing power of farmer households, and the development of the farmers' exchange rate already well