Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN

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TINJAUAN ELECTRONIC WORD OF MOUTH DAN PERSEPSI NILAI DALAM PENGARUHNYA TERHADAP MINAT KONSUMEN PADA PT. GO-JEK INDONESIA CABANG MAKASSAR Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 2 (2018): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

This study aimed to analyze the influence of electronic word of mouth and the perception of value to the growing consumer interest in PT. Go-Jek Indonesia Makassar branch on South Sulawesi. This study is a survey research using questionnaires as instrument and taken as many as 70 respondents using purposive sampling method. The data collection is done by providing a list of questions to respondents who know or have ever used the services of Go-jack. This research use multiple linear regression analysis. The hypothesis was tested by t test and F test. The test results showed that the electronic word of mouth and the perception of value either partially or simultaneously positive and significant impact on consumer interest. Variables electronic word of mouth and is able to explain the variable value perception of consumer interest by 80.3% and the remaining 19.7% can be explained by other variables not included in the research model.
ANALISIS DAN EKSISTENSI POLITIK KANDIDAT WALIKOTA DALAM MEYAKINKAN PEMILIH PADA PILKADA KOTA MAKASSAR DI TINJAU DARI ASPEK MARKETING MIX Launtu, Ansir
AKMEN Jurnal Ilmiah Vol 6 No 2 (2009): AKMEN Jurnal Ilmiah
Publisher : AKMEN Jurnal Ilmiah

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Abstract

This Research is of political eksistensi evaluated from aspect of Marketing MIX ( Product, Promotion, Price And Place) in assuring all elector at regional leader election ( PILKADA) of Town Makassar. With the research method have the character of the explanative and use the analysis regresi, known that by the confidence chosen the couple of candidate of regional leader of Town Makassar do not change until hole moment as consequence of image and image candidate which is on the market trusted and believed can overcome the problems ( product), advertisement done to be felt by more touching ( promotion), assess the efficacy belief will and candidate successfulness (price), and the candidate plunged direct meet the elector candidate anywhere reside in and whenever place able to be done as maximum
PENGARUH CITRA MEREK DAN WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOYOTA RUSH (Studi pada PT. Hadji Kalla Cabang Alauddin Makassar) Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 8 No 1 (2019): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

Influence of Brand Image and Word of Mouth Communication Consumer Purchase Decision Against Toyota Rush in PT. Hadji Kalla Makassar Branch Aluddin. by Mr. Ansir Launtu. This study aims to This research is to test and analyze influence Brand Image and Word Of Mouth Communication on consumer purchase decisions on the  Toyota Rush PT. Hadji Kalla Branch Alauddin Makassar.Collecting data using primary data obtained from questionnaires by using random sampling. The population is all consumers who have ever made a purchase in a specified timeframe starting from the year 2014 to 2017 as many as 894 people, whereas samples taken amounted to 90 respondents. The results of the questionnaire have been tested for validity and realibilitasnya, also has tested the assumptions of classical form of normality test and multicollinearity. Methods of data analysis using regression techniques.The results showed that in the proposed hipotesi acceptable because test results were positive and significant hypotheses. This means that the brand image and word of mouth communication positive and significant impact on the desperation of purchase
PENGARUH BAURAN PROMOSI YANG DILAKSANAKAN OLEH KFC MAKASSAR TERHADAP KEEFEKTIFAN KINERJA PERUSAHAAN Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 1 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

This study aims to determine the application of the promotional mix used by Restaurant Kentucky Fried Chicken (KFC) Makassar. This study descriptive qualitative research that will provide an overview the implementation of the promotion mix conducted Restaurant Kentucky Fried Chicken (KFC) Makassar in increasing the amount of buyer. Implementation activities Makassar KFC promotion mix is done by advertising, namely the promotion of the use of multiple media, such as newspapers, radio, installation of signs (nameplate), banners and brochures. Then the individual sales (face to face), namely through the promotion of energy waitresses and distribute flyers. Furthermore, sales promotion, namely promotion by way of trade promotion activities, promotion package, sponsorship and exhibition that followed. While the publication is in cooperation with the press on events and the opening of a new office inauguration Restaurant Kentucky Fried Chicken (KFC) Makassar. KFC promotion activities carried on successfully increased the number of buyers each mount. Strategi promotional mix compiled by doing a few steps, include the identification of target markets, designing messages, media selection and determination of the promotion mix, so it will realize the goal of promotion, which is to create a positive image society and the buyer of the company, to attract buyers and retain existing customers, to realize the greatest possible sales transactions and to increase the optimal profit.