MANAJEMEN DEWANTARA
Vol 2, No 1 (2018): MANAJEMEN DEWANTARA

PENGARUH TRUST, SERVICE QUALITY, RELATIONSHIP SATISFICATION, EXPERIENCE QUALITY, TERHADAP LOYALITAS NASABAH BANK NEGARA INDONESIA PADA MAHASIWA FAKULTAS EKONOMI UST YOGYAKARTA

Nur Annisa, Sukma (Unknown)
Udayana, IBN (Unknown)



Article Info

Publish Date
12 Apr 2018

Abstract

This study was conducted to determine the effect of trust, service quality, relationship satisfication, experience quality on customer loyalty Bank Negara Indonesia in Yogyakarta UST Faculty of Economics. This research was conducted at the faculty of economics UST Yogyakarta, samples taken as many as 120 people with accidental sampling method.The data collection is done by distributing questionnaires using a scale of 1-10 points to measure 22 indicators. The results of this study indicate the results for the variable trusts positive effect on loyalty, service quality positive effect on loyalty, relationship satisfication no effect on loyalty, and quality experience no effect on loyalty. For the determination of the results of this test is 13.8% on loyalty.

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Journal Info

Abbrev

manajemendewantara

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan. ...