K@ta Kita
Vol 5, No 1 (2017)

PROMOTING RHEMA TOURS AND TRAVEL’S HOLYLAND TOURS USING A MARKETING BOOKLET

Puspita, Natania (Unknown)
Ibrahim, Jusuf I (Unknown)



Article Info

Publish Date
18 Jul 2017

Abstract

Rhema Tours and Travel is a travel agency located in Jalan Jemursari 234A that specializes in Christian pilgrimage trips. It offers tours to Israel, Jordan, Egypt, and Europe. There were only a few people who know about Rhema Tours and Travel. This is probably due to ineffective promotional tools. Rhema Tours and Travel had brochures and company profiles to promote their Holy-land tours. However, those promotional tools are not very effective since they did not highlight the uniqueness of Rhema?s Holy Land Tours. Therefore, I made a marketing booklet to serve as an effective promotional tool that can promote Rhema?s Holy Land tours to customers by highlighting its uniqueness.

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