Jurnal Ilmiah Ranggagading (JIR)
Vol 5, No 1 (2005): Jurnal Ilmiah Ranggagading

Analisis Strategi Pengembangan Kemasan Produk terhadap Volume Penjualan. Studi Kasus pada PT. Australian Indonesia Milk

Hasibuan, David H.M. (Unknown)
Zuhdi, Saefudin (Unknown)

Article Info

Publish Date
18 Feb 2012


The purpose of the research is to find out the Strategy of product packing development implemented by the company at present. PT Indomilk obviously is able to compete with other companies although they still need to improve the packaging, because the position of the competitor is above PT Indomilk. PT Indomilk is in the position of stabile development so that it can survive and is developing the strategy product packing to increase sales volume. To determine the strategy they use correlation analysis to analyze how far the relation between packing development and the rate of sales volume. Key words: Packaging Development; Sales Volume

Copyrights © 2005

Journal Info





Decision Sciences, Operations Research & Management Economics, Econometrics & Finance


Jurnal Ilmiah Ranggagading (JIR) is published by Sekolah Tinggi Ilmu Ekonomi Kesatuan (STIEK). Published twice a year. JIR is a media communication and reply forum for scientific works especially concerning the field of Accounting and ...