MIMBAR: Jurnal Sosial dan Pembangunan
Volume 33, No. 1, Year 2017 [Accredited by Ristekdikti]

MEDIATING OF STORE IMAGE ON CUSTOMER TRUST FOR ORGANIC VEGETABLES

Alamsyah, Doni Purnama (Unknown)
Trijumansyah, Andry (Unknown)
Hariyanto, Oda I. B. (Unknown)



Article Info

Publish Date
17 Jun 2017

Abstract

Nowadays, organic vegetables have not yet become the important attention of customer in Indonesia due to the risk of more expensive price. Truly, customer trust is needed in solving some risk's view on product which will burden the customer. Remembering that organic vegetables are only sold in supermarket retail, a review on mediating effect of store image is conducted to improve customer trust on organic vegetables. The objects of this study are costumers of supermarket in West Java province. There are 361 respondents who have been analyzed through Structure Equation Model. The research finding states that store image can mediate the relationship of perceived quality and perceived risk for organic vegetables with an aim  to improve customer trust.

Copyrights © 2017






Journal Info

Abbrev

mimbar

Publisher

Subject

Social Sciences

Description

Journal Mimbar is a scientific journal dedicated development and social media as the result of a scientific study and devotion in the field of research, analysis and critical assessment of the contemporary development ...