This study aims: (1) to determine the effect of service, price, and quality of womenswear productsÂ simultaneously to consumers to buy.Â (2)Â to determine the effect ofÂ the service,Â price,Â andÂ qualityÂ ofÂ womenswearÂ productsÂ partially on consumers to buy. Sampling technique are used snowball sampling. Total sample wereÂ 60Â respondents whoÂ transactÂ womenswearÂ productsÂ throughÂ BlackBerry MessengerÂ (BBM). The analysis used multiple regression.Â Â The results showed: (1)Â service,Â price,Â andÂ qualityÂ ofÂ womenswearÂ sold onlineÂ throughÂ Blackberry messenger group simultaneously significantly affect consumer buying interest. (2) Partially, only price variable that significantly influence the consumers to buy.
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