Gadjah Mada International Journal of Business
Vol 17, No 1 (2015): January-April

Factors Influencing the Yemeni Customers’ Intention to Adopt Takaful Products

Echchabi, Abdelghani ( College of Business, Effat University, Jeddah, Saudi Arabia )
Ayedh, Abdullah Mohammed ( Faculty of Economics and Muamalat, Islamic Science University of Malaysia, Negeri Sembilan, Malaysia )



Article Info

Publish Date
27 Apr 2015

Abstract

The purpose of this study is to examine the Yemeni customers’ intention to adopt takaful products, and to explore the potential factors that influence their decision. This study applies SEM and one sample t-test to analyse the collected data. The results indicate that among the factors included in this study, only compatibility positively and significantly affects the adoption intention. This is the first study that addresses the adoption of Takaful products in Yemen and the factors that influence it. Furthermore, this study extends the Innovations Diffusion Theory (IDT) by applying it to a different setting.

Copyrights © 2015






Journal Info

Abbrev

GAMAIJB

Publisher

Subject

Economics, Econometrics & Finance

Description

Gadjah Mada International Journal of Business (GamaIJB) is a peer-reviewed journal published three times a year (January-April, May-August, and September-December) by Master of Management Program, Faculty of Economics and Business, Universitas Gadjah Mada. GamaIJB is intended to be the journal for ...