Manajemen dan Pemasaran Jasa
Vol 7, No 1 (2014): Maret

RELEVANSI DIMENSI KUALITAS PELAYANAN DAN PUASAN PELANGGAN BAGI PENGUNJUNG MUSEUM Di TAMAN MINI INDONESIA INDAH

,, Kusumasitta (Unknown)



Article Info

Publish Date
06 Mar 2014

Abstract

This research study about the effect of tourism on local peoples needs and extent to which the benefits to the community museum in Taman Mini Indonesia Indah and also evaluation of service quality to improve visitor satisfaction. The method used in this research is by using a questioner data that spread out through Taman MiniIndonesia Indah customer for knowing their satifaction level. After the data gathered, then it divide into five kind variable (Tangible, Reability, Responsiveness, Assurance & Empathy). The result of this research conclude that : The tangible asset(X1), The reliability(X2), The Responsiveness(X3), The Assurance(X4), TheEmphaty(X5), is giving positive influence and significantly in customer satisfaction.Keywords : Tangible, reability, responsiveness, assurance, empathy,customer satisfaction.

Copyrights © 2014






Journal Info

Abbrev

jasa

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen dan Pemasaran Jasa is published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB) as publisher faculty. The editorial receives general writing, service management, and hospitality areas in which no other media has ever been published and reviews of new management books and ...