JURNAL MANAJEMEN MOTIVASI
Vol 11, No 1 (2015)

Strategi Pemasaran P.T.Samsung Electronic Indonesia Divisi HHP Cabang Makassar

A, Hasniaty (Unknown)



Article Info

Publish Date
16 Mar 2016

Abstract

This study aims to assess the marketing strategy undertaken by PTSamsung Electronic Indonesia Makassar Branch HHP Division. The companys ability to innovate in the field of the product should be followed by marketing capabilities so that innovative products can still run. The study used a qualitative approach with a SWOT analysis to get an overview of the strategy being executed. Results of the study revealed that there are 5 secrets of Samsung became the world smartphone manufacturers, namely Strengthening Brand Products, Smartphone Specifications, Advertising and marketing, cooperation with the Telecommunications Operator.

Copyrights © 2015






Journal Info

Abbrev

jm_motivasi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...