This study aimed to develop competitive strategy planning in increasing number of newÂ students in one of private schools in Salatiga. The Design of the study is research &Â development, but it is limited to the product design stage alone that produce schoolsÂ competitive strategy planning in increasing the number of new students. ResearchÂ instruments for gathering data are observation, interviews, FGD and study documents.Â Data Analysis used SWOT analysis to analyze the internal and external factors such asÂ the schools strengths, weaknesses, opportunities and threats in determining theÂ appropriate competitive strategies for schools. The result of SWOT analysis indicatedÂ that the school is in quadrant position SO (Strength Opportunity), which supports anÂ aggressive strategy by using the power of the internal environment of the school to seizeÂ the opportunities from external environment. Competitive strategy planning of the schoolÂ which suggested is differentiation strategy namely: making program "communityÂ service" in the form of "students service community", building cooperation and trust withÂ the two primary schools under the same foundation, forming clubs academicÂ achievement and non-academic, maximizing learning extracurricular through theÂ program of "students exhibition" that can also be a program of "open house" of theÂ school, maximizing the potential of teachers through seminars, training or workshops,Â maximizing the facility orphanage, making a jointly program of "parents & students funÂ day", socializing to public and private schools, churches and Christian communitiesÂ regularly.
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