Jurnal ASPIKOM
Vol 1, No 3 (2011): Juli 2011

Strategi Komunikasi Pemasaran Program Interaktif di Media Radio

Rusdi, Farid (Unknown)



Article Info

Publish Date
15 Jul 2011

Abstract

Most of radio stations today is involving the audiences through the interactive program. This changes is related with the reformation order, particularly in developing public sphere, meaning that society is more open than before. Some of the radio stations create this interactive program as their main positioning. In the competition among the radio station, marketing communication strategy is needed. This article discuss about how the station radio using the marketing communication strategy to win the competition.

Copyrights © 2011






Journal Info

Abbrev

aspikom

Publisher

Subject

Social Sciences

Description

Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing ...