Management Analysis Journal
Vol 7 No 3 (2018): Management Analysis Journal

Analysis of Factors Influencing Visitor Satisfaction OWABONG Waterpark

Isnaeni, Fidyah (Unknown)
Martono, S. (Unknown)

Article Info

Publish Date
25 Sep 2018


The purpose of this research is to analyze the effect of service quality, destination image and perceived value on visitor satisfaction Owabong on Purbalingga Waterpark. The sample size of 107 respondents Consists with an incidental sampling trough Likert scale questionnaire. Analysis of the data using descriptive percentage and multiple linear regression with SPSS series 23. The result Showed that service quality, destination image and perceived value has a positive and significant impact on visitor satisfaction. The conclusion of this research is proved that the better service quality will Provide Increase of visitor satisfaction, the better of the destination image are owned will Increase of visitor satisfaction and the higher perceived value of visitors will increase is the visitor satisfaction in OWABONG Waterpark Purbalingga.

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Journal Info





Decision Sciences, Operations Research & Management


Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly ...