IJIEEB : International Journal of Integrated Education, Engineering and Business
Vol 1 No 2 (2018): September 2018

Influence of Packaging Design, Promotion and Brand Image on Consumer Buying Interest (Study Case of Consumers Glek-Glek Tea Nganjuk)

Romadhona, Ratna Ningtyas Nur (Unknown)
Sudapet, I Nyoman (Unknown)
Subagio, Hamzah Denny (Unknown)



Article Info

Publish Date
30 Sep 2018

Abstract

This study aims to determine the effect of packaging design, promotion and brand image on consumer buying interest in NganjukGlek-Glek Tea. The population used in this study were consumers of Glek-Glek Tea Nganjuk with 100 respondents. The data analysis method used is multiple linear regression analysis. The results of the analysis show that simultaneously the packaging design, promotion and brand image variables have a significant effect on consumer buying interest, this is evidenced by the significance value of 0,000 or less than 0.05 and F 127,634> ft. 1.98. The results of the analysis partially indicate that the variable promotion of significance value 0.002 <0.05, which means that it has a significant effect on buying interest and brand image significance value 0,000 <0.50 which means that it significantly influences buying interest, while packaging design variables partially significance value 0.542.> 0.50 which means does not significantly influence buying interest.

Copyrights © 2018






Journal Info

Abbrev

ijieeb

Publisher

Subject

Automotive Engineering Civil Engineering, Building, Construction & Architecture Education Engineering Social Sciences

Description

IJIEBE : International Journal of Integrated Engineering, Businnes and Education is a international scholarly journal which publishes original research findings in power generation, transmission and conversion, electrical machinery, control theory and industrial controls, robotics, electrical ...