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Sinergi : Jurnal Ilmiah Ilmu Manajemen
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Articles 53 Documents
PRODUCT PACKAGING ANALYSIS USING VIEW MODEL ON CONSUMER PURCHASING DECISION OF FRUIT FLAVORED DRINKS PRODUCT IN SURABAYA Firmansyah, Muhammad Anang; Fatihudin, Didin
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 9, No 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1696.197 KB) | DOI: 10.25139/sng.v9i1.1289

Abstract

Packaging is one way to promote a product, attracting consumers to buy a product. In order for the packaging to perform its functions properly, the model VIEW proposed by Terence A. VIEW here includes Visibility, Information, Emotional Appeal and Workability variables.The purpose of this research is first to analyze the influence of Visibility (X1), Information (X2), Emotional Appeal (X3) and Workability (X4) on consumer purchasing decision (Y) of Fruit Flavored Drinks product in SurabayaData obtained from 100 respondents who were sampled by filling questionnaire. Based on the analysis of multiple regretion known that the independent variables have a direct positive influence with the dependent variable. Furthermore the result of data analysis obtained value R2 equal to 0,71. This can be interpreted that 71% of variables dependent variables are influenced by independent variables. While the rest (29%) is influenced by other variables outside the model.Hypothesis test results both partial and simultaneous shows the analysis results that VIEW model consisting of variables Visibility (X1), Information (X2), Emotional Appeal (X3) and Workability (X4) have a significant influence both partially and simultaneously on consumer purchasing decision (Y) of Fruit Flavored Drinks product in Surabaya. Keywords: Product packaging VIEW Model, purchase decision.
BUYING BEHAVIOUR PATTERN ON ONLINE CONSUMER mahjudin, mahjudin
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 9, No 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.119 KB) | DOI: 10.25139/sng.v9i1.1345

Abstract

 ABSTRACT Since the beginning of the Internet, individiuals have shown interest to the Internet. According to Internet World Stats' statistics (2012) today more than two billion people linked to the Internet. This number shows that 30 percent of the world population use the Internet. Consequently, the Internet can be used for the competitive advantage by organisations and actually it is a powerful source to use (Hamill, 1997; 300).Customer behaviours are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviours. These differences are seen more specific when it is considered between two different consumer groups from different countriesThis paper using online questioner, since the research was an online consumer behaviour study, online data collection methods were preferred. The link of the questionnaire has been sent online. 184 were responded and within the responded questionnaires 169 were usable for analysis (six incomplete responses have been eliminated). The sample consisted of individuals that  live urban area which is Jakarta and Surabaya and rural cities which is Klaten and Madiun.The result of this study would contribute marketers who want to penetrate the market in 4 cities who is already present in the market and wants to maintain the loyalty of their customers. It can also be a part of the study on international consumer behaviour toward online shopping. 
Strategies to Increase Market Share for Histopathological Equipment Products (Brand Sakura): Case Study in a Sole Agent Company Sukoco, Anton; Anshori, Yusak; Yudha, Ana Toni Roby Candra
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 10, No 2 (2020)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v10i2.2864

Abstract

The purpose of this research is to evaluate marketing strategies that directly touch market leaders with to get marketing strategies to increase market share and become a market leader. This research uses qualitative and quantitative approaches. The analysis used was a descriptive analysis using the SWOT analysis instrument accompanied by IFAS and EFAS calculations. Data sources and types of research data consist of primary data and secondary data. Primary data were obtained from the results of focus group discussions, in-depth interviews, and questionnaires. Whereas secondary data was obtained from financial reports and relevant articles and literature. The results of the strategy enrichment using the SWOT analysis on the quantitative approach obtained that the company's position is in quadrant 3 namely WO quadrant with coordinates (-0.63; +1.47) so companies should implement a turnaround strategy, ie change their marketing strategy from direct hit to market leaders by improving after-sales service, improving the quality of their products, brand equity, support from top management and placing units in the Teaching Hospital. This research can provide practitioners with an overview in making strategic marketing decisions.
IMPACT OF EDUCATION AND HEALTH ON THE UNEMPLOYMENT RATE AND ECONOMY OF EAST JAVA Suyanto, Suyanto; Purnomo, Bambang; StandsyahStandsyah, Rahmawati Erma
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 9, No 2 (2019): SINERGI Jurnal Ilmiah Ilmu Manajemen
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.494 KB) | DOI: 10.25139/sng.v9i2.1873

Abstract

East Java statistics indicate that the total population of East Java Province is increasing every year. The increase in the population is followed by an increase in social problems, including unemployment. The unemployment rate can affect the economy of the society. Efforts must be made to reduce it by improving the quality of society through factors related to education and health. According to data from East Java in 2017, East Java's education has a significant positive direct effect on the East Java economy of 0.343%, while indirectly through unemployment has an insignificant effect increased by 0.0021%. In addition, health has no significant direct and indirect effect on the East Java economy with coefficients of 0.078% and -0.0023%, respectively.
Retrospect of the Marketing Strategies and Services in a Chinese Pharmaceutical Company Ditan, Carolina
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 9, No 2 (2019): SINERGI Jurnal Ilmiah Ilmu Manajemen
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.959 KB) | DOI: 10.25139/sng.v9i2.1809

Abstract

The study was conducted to determine the effective marketing strategies in terms of promotion, product, pricing and place, and services in terms of availability, reliability, responsiveness, completeness and professionalism rendered of a Pharmaceutical Company in China as perceived by the two groups of respondents, employees and customers/clients. The four marketing strategies obtained a very effective descriptive rating by the employee and client-respondents. Among the four marketing strategies, Pricing gained an effective rating from employee-respondents and Place has a significant difference in the perceptions of the two groups of respondents.  In terms of services rendered a very effective descriptive ratings were given by the employee-respondents; whereas, client-respondents only obtained an effective descriptive rating. Among the five services rendered, only professionalism was perceived as very effective and was tagged as no significant difference by the two groups of respondents. High relationship between the marketing strategies and services rendered by the Pharmaceutical Company to its clients in the obtained r value of 0.74 which means that the marketing strategies of employees directly affect the clients’ services.  At 0.05 Alpha, it was concluded that if the marketing strategies of the employees improved, so as their services to the clients. It is recommended that a successful pharmaceutical company must build customer knowledge competence through improvement of the current processes that include customer data acquisition and data interpretation.
Internal Factor Analysis In Management Control System Design With Organizational Objectives As Intervening Variables In Blood Transfusion Unit PMI Jember widagdo, suwignyo
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 9, No 2 (2019): SINERGI Jurnal Ilmiah Ilmu Manajemen
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.912 KB) | DOI: 10.25139/sng.v9i2.1839

Abstract

This study aims to analyze the structure of the organization, program structure, information structure, administrative factors, behavioral factors and cultural factors in the design of control system management with organizational goals as an intervening variable. Data is taken from questionnaires that have been filled out by several respondents. Determination of the sample is done using the Slovin formula. The overall sample consisted of 30 respondents who were employees of UTD PMI Jember Branch in 2018. The results showed that the organizational structure showed a significant influence on organizational goals. While the variable program structure, information structure, administrative factors, behavioral factors and cultural factors do not show a significant effect on organizational goals. Variable organizational structure, program structure, information structure, administrative factors, behavioral factors and cultural factors show no significant effect on partial. Management control system design but simultaneously influenced. Organizational goals can be intervening variables between program structure, information structure, behavioral factors and cultural factors in the design of management control systems.Whereas organizational goals cannot be intervening variables between organizational structure and administrative factors in the management control system design.
Religious Service Paradigm in Managing Theological Seminary Nugroho, Fibry Jati; Octavianus, Steaven; Yuono, Yusup Rogo; Sari, Dwi Novita
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 9, No 2 (2019): SINERGI Jurnal Ilmiah Ilmu Manajemen
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.637 KB) | DOI: 10.25139/sng.v9i2.1438

Abstract

STT is one of the formal higher education organizations in Indonesia which was built as a place to prepare prospective Christian religious leaders, both pastors and religious teachers with legal diplomas. STT has a different understanding and philosophy than other formal universities in Indonesia. Based on this phenomenon, this research will show how the religious service paradigm affects organizational behaviour in Indonesian’s theological Seminary (STT). This research is designing only to map the phenomena that occur in the field, in this case how the service paradigm influences organizational behaviour in STT institutions through observation and interview. It is found that the service organizational culture in the STT environment has a significant influence on the performance of its employees.
Digital Technology And The Real Estate Industry Lizam, Mohd
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 9, No 2 (2019): SINERGI Jurnal Ilmiah Ilmu Manajemen
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.259 KB) | DOI: 10.25139/sng.v9i2.1811

Abstract

This paper briefly summarises the extent of the technological impact on the real estate industry, in particular, digital technology. As real estate industry is naturally characterized by several disadvantages in comparison to other industry, understanding the impact of digital technology is crucial to the industry on whether this technology will distrust the industry or complement the business process. The emergence of PropTech start-ups has made the industry players to re-evaluate its organisational strategy to align the business process to a possible threat to the present business model. Prior studies suggest that PropTech comes in there waves in which each wave is characterized by the respective period advancement in digital technology. Several studies also indicate that digital technology may not entirely disrupt the industry but do have a significant potential to act as a complement to the industry in improving its productivity and efficiency.
THE IMPACT OF DIVIDEND PAYOUT ON FUTURE EARNINGS GROWTH IN NON-FINANCIAL COMPANY LISTED IN INDONESIA STOCK MARKET (IDX) Nugroho, Bernardus Yuliarto
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 9, No 2 (2019): SINERGI Jurnal Ilmiah Ilmu Manajemen
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.802 KB) | DOI: 10.25139/sng.v9i2.1821

Abstract

The purpose of this paper is  to examine the relation between Dividend Payout, Firm Size, ROA, Leverage, Earnings yield, Past Earnings Growth and Annual Growth in Total Assets towards Future Earnings Growth when the periode in one, three, and five years ahead. The study sample was taken from non-financial firms that listed on the Indonesia Stock Exchange in the period 2002-2016. The research method used in this research was multivariate regression. The proxy used for  variable dividend payout is dividend payout ratio and proxy used for variable earnings growth is compounded annual earnings per share. The result show that high dividends signal high earnings growth, so that the study weakens the point of view of previous market observers who argue that dividend has negative relations to future earnings growth. The results of this study can help investors in considering options in choosing companies to invest by choosing companies who have high dividends. Keywords - Dividend Payout; Size; Future Earnings Growth; Past Earnings Growth
Model Customer Satisfaction And Customer Behaviour Intention In Improving The Dimension Of Referral Marketing, Experiental Marketing, Service Marketing Kartika, Chandra; Rudiatno, Rudiatno
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 10, No 2 (2020)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v10i2.2870

Abstract

This research aims to test and analyze customer satisfaction model and customer behaviour intention in meningkatkandimensireferral marketing, experientalMarketing, service marketing in customer user product PT. DenpooMandiri Indonesia Branch Surabayi have been respondents to the study as much as 130 people, consisting of 90 women and 40 men. This analysis uses the analysis path. Calculation of statistical analysis using SPSS aimed at calculating the significant or absence of a study. This research can contribute to the company PT. DenpooMandiri Indonesia in increasing customer satisfaction by combining the dimensions that will be researched and researchers want to help increase the sales level of Denpoo products so that the product can be felt by the customer. Findings of this research with statistical analysis calculations using SPSS Path analysis that aims to calculate the significant or absence of a study. Based on the results of the overall research of data analysis can be noted that empirically tested by Bersama–sama referral marketing variables, experiential marketing, service marketing, customer satisfaction has a significant impact to the customer behaviour intention. Customers will increase when referral marketing variables, experiental marketing, service Marketingcan be tested and can provide benefits to the community and employees of the company.