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Eko Yulianto
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INDONESIA
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES
ISSN : 20896271     EISSN : 23384565     DOI : -
International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year (December-March, April-July, and August-November).
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Articles 5 Documents
Search results for , issue " Vol 11, No 2 (2018): August-November 2018" : 5 Documents clear
Service Recovery and Its Effect on Students’ Satisfaction, Trust, and WOM Communication Harsono, Soni
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 2 (2018): August-November 2018
Publisher : Universitas Prasetiya Mulya

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Abstract

This study aims to examine the effect of service recovery, using distributive justice, procedural justice, and interactional justice approaches, on students’ satisfaction, trust, and WOM at excellent, flagship and non-flagship private universities in East Java, Indonesia. A total of 240 students participated in this study. Sampling was conducted using convenience sampling technique. Data analysis was done using regression assisted by SPSS and WarpPLS program. The results of this study provide university managers understanding that the low bargaining position perceived by the students has an impact on various aspects of teaching and learning process which eventually leads to the levels of students’ satisfaction, trust, and WOM. This study also suggests what should be done in the service recovery policy made by each university to increase the students’ satisfaction, trust, and positive WOM.Keywords:  Service recovery, Satisfaction, Trust and Word of mouth (WOM) https://doi.org/10.21632/irjbs.11.2.93-112
Corporate Finance and Firm Value in the Indonesian Manufacturing Companies Handriani, Eka; Robiyanto, Robiyanto
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 2 (2018): August-November 2018
Publisher : Universitas Prasetiya Mulya

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Abstract

Herding Behavior in Indonesian Investors Fransiska, Maria; Sumani, Sumani; Pangestu, Stevanus
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 2 (2018): August-November 2018
Publisher : Universitas Prasetiya Mulya

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Abstract

Corporate Governance Disclosure in Nigerian Listed Companies Adefemi, Folashade; Hassan, Abeer; Fletcher, Mary
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 2 (2018): August-November 2018
Publisher : Universitas Prasetiya Mulya

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Abstract

Consumer Global Orientation and Its Impact on Consumers’ Positive Emotions Sulhaini, Sulhaini; Dayani, Rahman; Sulaimiah, Sulaimiah; Rusdan, Rusdan
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 2 (2018): August-November 2018
Publisher : Universitas Prasetiya Mulya

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Abstract

The objective of this study is to examine the role of consumer global orientation and the inferior image of foreign brands in young, educated consumers admiration for foreign brands and willingness to pay more for foreign brands. As its sample, this study used students of the University of Mataram, with data collected in a classroom setting following the end of lectures using a carefully developed instrument that was carefully developed and tested through a stepwise procedure. Its findings suggest that consumer global orientation and the inferior image of local brands have no direct effect on consumers willingness to pay more for foreign brands. Nonetheless, they do indirectly affect consumer intentions by creating positive emotions about foreign brands. This positive emotion, i.e. foreign brand admiration, seems to have a critical role, as it fully mediates the effects of the two studied constructs. Consumer global orientation and the inferior image of local brands nurture consumers positive views of foreign brands, which in turn increase consumer willingness to pay higher prices for foreign brands. The paper also conceptualizes consumer global orientation and provides important managerial and recommendations for future research.Keywords: Consumer global orientation, inferior image of local brands,foreign brand admiration https://doi.org/10.21632/irjbs.11.2.81-92

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