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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 106 Documents
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH KULIAH DI POLITEKNIK NEGERI BANJARMASIN Nuryadin, Muhammad Teguh; Yunida, Riswan; Padli, Padli
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v7i2.1079

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh secara simultan dan pengaruh secara parsial antara Ekuitas Merek terhadap keputusan mahasiswa dalam memilih kuliah di Politeknik Negeri Banjarmasin.Jenis penelitian ini adalah deskriftif kuantitatif dengan teknik analisa data menggunakan regresi linier berganda menggunakan bantuan Softwere SPSS dengan mengumpulkan data primer menggunakan kuesioner yang di bagi kepada responden yaitu mahasiswa Politeknik Negeri Banjarmasin. Jumlah sampel dalam penelitian ini adala 100 mahasiswa yang diambil menggunakan teknik Purphosive Judgement Sampling. Hasil penelitian ini menunjukan bahwa terdapat pengaruh signifikan secara simultan dari Ekuitas Merek yang terdiri dari Kesadaran Merek, Loyalitas Merek, Kesan Kuaitas, dan Asosiasi Merek terhadap Keputusan Mahasiswa dalam memilih Kuliah di Politeknik Negeri Banjarmasin, kesadaran merek dan loyalitas merek berpengaruh signifikan terhadap keputusan Mahasiswa dalam memilih kuliah di Politeknik Negeri Banjarmasin, kesan kualitas dan Asosiasi Merek tidak berpengaruh signifikan terhadap Keputusan mahasiswa dalam memilih kuliah di Politeknik Negeri Banjarmasin. Kata Kunci : Ekuitas Merek, Keputusan Mahasiswa
KAJIAN AWAL PEMBUATAN CORPUS ISTILAH MARKETING ASURANSI DI TANGERANG SELATAN Matiini, Gharizi; Octasylva Pratiwia, Annuridya
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v7i2.1136

Abstract

AbstrakPenelitian ini dilakukan untuk mengidentifikasi lebih jauh pemakaian bahasa dan istilah marketing asuransi yang digunakan para agen asuransi dalam mempromosikan produknya. Data yang akan diambil dalam penelitian ini adalah hasil rekaman video promosi Asuransi yang dilakukan oleh 30 agen Asuransi di Tangerang Selatan. Penelitian ini mengumpulkan dan mengkategorikan sejumlah koleksi teks dari setiap istilah dan terminologi yang sering dipakai oleh partisipan. Koleksi tersebut nantinya akan dijadikan suatu Corpus bahasa dan Istilah Marketing Asuransi Indonesia. Observasi dan questionnaire adalah dua instrument yang dimasukan dalam metode pencarian data dalam penelitian ini. Data observasi akan diencode dan dianalisis melalui pengkategorian kata, kalimat, dan frase. Sedangkan Questionnaire akan menjadi data pembantu dalam mencari rasional dari hasil analisa observasi. Hasil yang diharapkan dalam penelitian ini adalah kumpulan kata, frase, dan klausa yang paling sering digunakan oleh agen asuransi berikut dengan pernyataan rasional dan latar belakang hasil tersebut. Hasil akhir dari penelitian ini adalah suatu Corpus bahasa dan Istilah Asuransi. Corpus ini diharapkan menjadi salah satu sumber belajar untuk mahasiswa Manajemen dalam mencari istilah dan kalimat yang umum dipakai dalam dunia marketing asuransi.  Kata Kunci: Marketing Asuransi, Corpus, Kata, Frase, dan Kalimat
TINGKAT KEPUASAN KONSUMEN DALAM MENGGUNAKAN SMARTPHONE MEREK XIAOMI PADA MAHASISWA POLITEKNIK NEGERI BENGKALIS Darmawan, Eko; Suharyono, Suharyono
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v7i2.1208

Abstract

A satisfication of customer is determined from customer perception on performance product or services to satisfy customer want. This research consign to knowing customer standard satisfy from using Xiaomi brand smarthphone of Bengkalis State Polytechnic Students. The type of research that use in this case as quantitative by spreading a questionner to 100 respondent people by using vote sample metode non "probability sampling with snowball sampling". The results of this research is showing that quality of product get  mean score 4,13, which is showing the standard of customer satisfy is high. A quality of services get mean score 3,92, which is showing the standard of customer  satisfy is high. Emotional get mean score 4,02, which is showing the standard of satisfy customer is high. The price get mean score 4,14 , which is showing the standard of satisfy customer is high. The cost and the easiness get mean score 4,15, which is showing the standard of satisfy customer is high. So, the most dominant factor on affect the standard of satisfy customer from using Xiaomi brand smartphone is a cost and easiness, mean while the factor who do not affect the most from the standard of satisfy customer from using Xiaomi brand smartphone is service quality.
HALAMAN SAMPUL, TIM REDAKTUR, DAFTAR ISI Redaktur, Tim
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

APAKAH INFRASTRUKTUR JALAN MEMPENGARUHI EKSPOR? PENDEKATAN VECTOR AUTOREGRESSIVE Amri, Khairul
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v7i2.1189

Abstract

This study aims to investigate the effect of road infrastructure on exports for the case of the Indonesian economy. Using time-series data during the 1987-2013 period sourced from the Indonesian Bureau of Statistics (BPS), the econometric model employed pertain to Johanson co-integration test, vector autoregressive, and Granger causality test. The finding of the study points out that there is no long-term relationship between the two variables. The rising in exports positively and significantly was affected by road infrastructure three years earlier. Furthermore, export has a positive and significant effect on road infrastructure at a lag of 1. The increase in export commodities leads to the government to improve road infrastructure at the one-year horizon. The result of the Granger causality test indicates that there is a bidirectional causality relationship between exports and road infrastructure. The increase in road infrastructure led to an increase in exports, and the increase in exports also led to an increase in road infrastructure
EKSPLORASI KETERKAITAN ANTARA CITRA DESTINASI, PERSONALITAS DESTINASI DAN NIAT BERKUNJUNG KEMBALI KE DESTINASI WISATA Setiawan, Heri; Bustan, Jusmawi; Hamid, Abd.; Ummasyroh, Ummasyroh
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v7i2.1108

Abstract

Most countries try to develop tourism destinations with a variety of strategies to be able to compete with other destinations. This study is designed to explore the relationship between destination image, destination personality, and intention to re-visit tourists to tourism destinations. The approach used in this study is a quantitative approach to the design of causality research. The research sample is domestic tourists who have visited tourist destinations in Palembang such as Benteng Kuto Besak, Jaka Baring Sport City, Kemaro Island, Kambang Iwak Park, Punti Kayu Park, Siguntang Park, Taman Purbakala Sriwijaya totaling 192 respondents. The structural equation model is used to test the model developed using the maximum likelihood (ML) estimation method using AMOS 22.0. The results of the study explained that there is a linear relationship between destination images and destination personalities. There is no linear relationship between the destination images with the intention to visiting again. Then, there is a linear relationship between personalities of the destination with the intention of visiting again.
DOES CULTURE, MOTIVATION, COMPETENCE, LEADERSHIP, COMMITMENT INFLUENCE QUALITY PERFORMANCE? Purwanto, Agus; Asbari, Masduki; Santoso, Priyono Budi
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v7i2.1210

Abstract

The purpose of this study is to analyze the influence of  leadership, motivation, competence, commitment, and organizational culture on the implementation performance of the Quality Performance at a packaging manufacturing industry. The study sample as population is all 300 employees of packaging industry. The analysis of this study uses SEM (Structural Equation Model) with LISREL software program version 8.70. The results show that leadership and organizational culture have significant influence on the implementation performance of quality management system, while motivation, competence and commitment do not affect the implementation performance of the quality management system.
KESIAPAN PEMERINTAH DALAM MENGHADAPI DIGITALISASI TELEVISI MENURUT PERSPEKTIF ORGANISASI PEMBELAJAR Harjessi, P Nurtrio; Huseini, Martani
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v7i2.1217

Abstract

Television digitization is an internationally agreed consensus. Government readiness is needed to face the changes and technological developments. One perspective that can be used to face television digitalization is by forming a learning organization. Basically, learning organizations formed by the government involving all stakeholders will produce readiness in television digitalization, although challenges and obstacles are often found in the formation of these learning organizations. Constraints faced can be in the form of legal issues in the form of lawsuits and resistance due to lack of learning and the involvement of all parties in technological change. This paper uses the method of analysis of literature studies through books, journals, reports, and publications related to government readiness in facing television digitalization in accordance with the perspective of the learning organization. The results of the analysis indicate that the perspective of the learning organization can be one of the solutions to face television digitalization, such as the formation of a task force that is being carried out by the government by involving all stakeholders as a forum for learning. Besides that the government is trying to prepare its organization to face television digitalization with several efforts such as drafting the government's version of the Broadcasting Law; developing guidelines for digital broadcasting blueprints; establishment of working groups for the preparation of analog to digital TV migration; conducting socialization and promotion; conducting studies on the preparation of digital TV business opportunities to the stipulation of Ministerial Decrees on Digital Broadcast Trials.
“DOUBLE ENTRY BOOKKEEPING” PENERAPAN BASIS PERSAMAAN LIABILITIES SEBAGAI KOMITMEN MORAL, KINERJA & TANGGUNGJAWAB LEMBAGA SOSIAL Mubarak bin Mukhtar, Husni; Anita, Nur
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v7i2.1211

Abstract

This article is focus about double entry bookkeeping (DEB).  Focus assessment of this article is on the develop use of accounting equations Assets = Liabilities + Equity (A=L+E). They which commonly used for approach to understand accounting and development. This concept is a change in equation A = L + E to become A-E = L for transformation from complexcity of transaction. This accounting equia­tion (A-E = L or L=A-E) just only the consept is for complex understan­ding and totality frmawork using part of accoutning consept. This article is explent for explioting DEB in usage for public finance, and social institution. The direction of the simplification transformation of this concept is for complex understan­ding and totality of equations and accounting usage from liabilities.
PENGARUH KEMUDAHAN DAN KEYAKINAN PENGGUNAAN SISTEM INFORMASI BARU TERHADAP MINAT PEMANFAATAN SISTEM INFORMASI PADA ORGANISASI PERANGKAT DAERAH PROVINSI RIAU Fiddin, Fachroh; Dormos, Emma
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v7i2.1114

Abstract

This research is to examine the effect of user convenience in using information systems and user confidence in using new information systems on the interest in using information systems. Respondents from this study are state civil servants who use information systems to complete their work. The data used is the perception of individual users of information systems in the Regional Government Organizations of the Riau Province Government with 144 respondents. The results showed that the ease of users in using information systems and user confidence in using new information systems have a significant influence on the interest in using information systems.

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