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INDONESIA
Paradigma, Jurnal Kajian Budaya
Published by Universitas Indonesia
ISSN : 20876017     EISSN : 25030868     DOI : -
Jurnal ini menerima artikel asli mengenai berbagai masalah penting dalam ilmu pengetahuan budaya, yang mencakup tetapi tidak terbatas pada filsafat, ilmu susastra, arkeologi, antropologi, linguistik, sejarah, cultural studies, filologi, seni, ilmu perpustakaan dan informasi yang berfokus pada pengkajian dan penelitian Indonesia. Paradigma, Jurnal Kajian Budaya berupaya memuat campuran seimbang artikel mengenai penelitian teoretis atau empiris yang berkualitas tinggi, studi kasus, tinjauan pustaka, kajian komparatif, dan makalah eksporatoris. Semua naskah yang diterima akan diterbitkan baik dalam jaringan maupun tercetak.
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Articles 5 Documents
Search results for , issue " Vol 4, No 1 (2013)" : 5 Documents clear
CULTURAL UNDERSTANDING IN THE INDONESIAN TRANSLATION OF THE BABY-SITTERS CLUB Aisyah, Halida
Paradigma, Jurnal Kajian Budaya Vol 4, No 1 (2013)
Publisher : Fakultas Ilmu Pengetahuan Budaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.705 KB) | DOI: 10.17510/paradigma.v4i1.159

Abstract

This paper examines the original American edition and the Indonesian translation of two The Baby-Sitters Club novels. The researcher focuses on how culture-specific items in the novels are translated. Javier Aixelá’s classification is used to identify culture-specific items, and the translator’s method is analyzed using the notions of foreignization and domestication by Lawrence Venuti. It is found that foreignization is the translator’s tendency in translating the two novels, which indicates that the translated version of these children’s novels promote cultural understanding. This research also fills a gap in translation study as little research has been done to study the relationship between foreignization and the intended audience of the translated works.
AIRLANGGA: HIS RELATIONS TO KINGS IN SOUTH AND SOUTH-EAST ASIA Susanti, Ninie
Paradigma, Jurnal Kajian Budaya Vol 4, No 1 (2013)
Publisher : Fakultas Ilmu Pengetahuan Budaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.288 KB) | DOI: 10.17510/paradigma.v4i1.155

Abstract

After 1,000 years of C.E, it was the most crucial period in the journey of Southeast Asian ancient history. Many fundamental transitions happened, which were caused by disturbances from the outside of the Southeast Asian countries, as well as, from the countries within Southeast Asia. Casparis was a scholar who wrote about King Airlangga’s rule in Java (1019 – 1043 C.E) and who called him “A True Personality” because he succeeded in helping his people going through difficult times when the state faced devastation. Coedès placed Airlangga in a position equal to that of other kings of mainland Southeast Asia, such as King Suryawarman (who ruled Khmer from 1002 to 1050), and King Aniruddha of Pagan (1044 – 1077). The content of King Airlangga’s inscriptions reflected his broad networks in politics, economy, and religion to many kings in Southeast Asia. Furthermore, his reforming ideas was – believed – inspired by his networks. During his ruling period, his ideas of reformation had granted him as a great king. He managed to raise his kingdom from the devastation caused by Pralaya in 1016 by using as an analogy, a policy which was formed through the political, economic and religious conditions implemented by other neighboring kings, to his domestic problem. The result of which is that it was an intense relationship between the kings in Southeast Asia and South Asia and King Airlangga during the spice route network and other products. This relationship continued until Majapahit era in Java, according to the inscriptions.
CONSUMERISM BEHIND CELEBRITY’S ENDORSEMENT IN ONLINE SHOPPING AS A RESULT OF HUMAN’S EXCESSIVE CONSUMPTION OF TECHNOLOGY Putri, Margarita Febrica Nonga
Paradigma, Jurnal Kajian Budaya Vol 4, No 1 (2013)
Publisher : Fakultas Ilmu Pengetahuan Budaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.464 KB) | DOI: 10.17510/paradigma.v4i1.160

Abstract

This essay sets out to see the impact of technology consumption on celebrity’s endorsement in online shopping, which also leads to consumerism. The growing technology, which was firstly captured in the Postmodern era, unavoidably appears to be the object of consumption. When the consumption itself becomes excessive, technology can break the boundaries. It is very possible for technology to germinate in every sectors of life. One of the cases captured is online shopping. It is obvious that technology takes a big role to simplify the conventional sales plot which people have to meet face to face to have a transaction. Furthermore, in the case of online shopping, the growing technology also affects the competition among the sellers. In accordance with the tight competition, celebrity’s endorsement comes as one of the marketing communication strategies to retain the customers. This essay concludes that human’s technology consumption has brought a huge alteration, especially, in the field of business. It spurs the competition, which again, affects the consumerism. The sellers inevitably attempt to find ways to be the most stunning or at least to retain their revenues. Celebrity’s endorsement emerges as one of the sellers’ common weapon to raise customers’ buying desire.
SOSIALISASI KEARIFAN LOKAL MASYARAKAT BADUY DALAM MITIGASI BENCANA DI PERBATASAN WILAYAH BADUY Permana, R. Cecep Eka; Nasution, Isman Pratama; Nugroho, Yogi Abdi; Putra, Hutomo
Paradigma, Jurnal Kajian Budaya Vol 4, No 1 (2013)
Publisher : Fakultas Ilmu Pengetahuan Budaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6931.807 KB) | DOI: 10.17510/paradigma.v4i1.157

Abstract

The Baduy society has a local wisdom on disaster mitigation that many people outside the Baduy society are not aware of. Therefore, the Baduy community program is socializing the local wisdom to the people outside the community. The partnership of this effort is the youth of the elementary school to high school in the border area of the Baduy vicinity. In the beginning of the program, the students did not have any indication about the local wisdom of the Baduy people. However, after a period of lectures and discussions, their knowledge and understanding about the Baduy people and their wisdom on disaster mitigation have significantly increased.
REPRESENTATION OF LATINAS AS MAIDS ON DEVIOUS MAIDS (2013) Sudirman, Fitria Afrianty
Paradigma, Jurnal Kajian Budaya Vol 4, No 1 (2013)
Publisher : Fakultas Ilmu Pengetahuan Budaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.689 KB) | DOI: 10.17510/paradigma.v4i1.158

Abstract

This article aims to analyze the representation of Latinas as maids by examining the first season of US television drama comedy, Devious Maids. The show has been a controversy inside and outside Latina community since it presents the lives of five Latinas working as maids in Beverly Hills that appears to reinforce the negative stereotypes of Latinas. However, a close reading on scenes by using character analysis on two Latina characters shows that the characters break stereotypes in various ways. The show gives visibility to the Latinas by putting them as main characters and portraying them as progressive and independent women who also refuse the notion of white supremacy.

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