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"Management Research Center Department of Management Building, 2nd Floor, Faculty of Economics and Business, Universitas Indonesia Jl. Prof. Dr. Sumitro Djojohadikusumo, Kampus UI Depok, Depok, West Java, Indonesia 16424"
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The South East Asian Journal of Management
Published by Universitas Indonesia
ISSN : 19781989     EISSN : 23556641     DOI : 10.21002
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The South East Asian Journal of Management Aim and Scope The South East Asian Journal of Management (SEAM) aims to present the latest thinking and research that test, extends, or builds management theory and contributes to management practice. Contents of the Journal will be of interest to management teachers, student and researchers as well as to practicing managers and material will be analytical rather than descriptive. Whilst a major focus of the journal is on the Asian countries and management issues connected with it, increasingly, global concerns and conceptual topics will be covered. The Journal does not take a narrow view of business and management and will publish in other disciplines if they contribute significantly to problems considered by managers and researchers. To be published in SEAM, a manuscript must make strong empirical and theoretical contributions and highlight the significance of those contributions to the management field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks while empirically examining issues with high importance for management theory and practice.
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Articles 5 Documents
Search results for , issue "Vol 8, No 1 (2014): April 2014" : 5 Documents clear
THE INFLUENCE OF SPONSOR-EVENT CONGRUENCE IN SPONSORSHIP OF MUSIC FESTIVALS Penny Hutabarat; Gita Gayatri
The South East Asian Journal of Management Vol 8, No 1 (2014): April 2014
Publisher : Department of Management, Faculty of Economics and Business, Universitas Indonesia

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Abstract

This paper focuses the research on the Influence of Sponsor-Event Congruence toward Brand Image, Attitudes toward the Brand and Purchase Intention. Having reviewed the literatures and arranged the hypotheses, the data has been gathered by distributing the questionnaire to 155 audiences at the Java Jazz Music Festival, firstly with convenience sampling and then snowballing sampling approach. The analysis of data was executed with Structural Equation Modeling (SEM). The result shows the sponsor-event congruence variable has a positive impact toward brand image and attitudes toward the brand sponsor. Brand Image also has a positive impact toward purchase intention; in contrary attitudes toward the brand do not have a positive purchase intention. With those results, to increase the sponsorship effectiveness, the role of congruency is very significant in the sponsorship event. Congruency is a key influencer to trigger the sponsorship effectiveness. Congruency between the event and the sponsor is able to boost up the brand image and bring out favorable attitudes towards the brand for the success of marketing communication programs, particularly sponsorship. In addition to it, image transfer gets higher due to the congruency existence (fit) between sponsor and event and directs the intention creation to buy sponsor brand product/service (purchase intention). In conclusion, sponsor-event congruence has effect on consumer responds toward sponsorship, either on the cognitive level, affective and also behavior.
THE EFFECT OF POST-PURCHASE PERCEIVED-VALUE TOWARDS THE RELATIONSHIP QUALITY OF HAJJ AND UMRAH TRAVEL AGENCIES IN INDONESIA Kiki Oktora; Adrian Achyar
The South East Asian Journal of Management Vol 8, No 1 (2014): April 2014
Publisher : Department of Management, Faculty of Economics and Business, Universitas Indonesia

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Abstract

One out of four people in the world is a Moslem, and Indonesia ranks first on the biggest Moslem population in the world. Hundreds of thousands of people go to Makkah each year to make Hajj (pilgrimage). Hajj and Umrah travel agencies as providers of Hajj and Umrah packages are becoming important in Indonesia, as their number is about two hundred agencies. However, there has been little discussion about Hajj and Umrah, especially on Hajj and Umrah travel agencies. The purpose of this paper is to identify the relationships of post-purchase perceived-value to relationship quality, which consists of satisfaction, commitment, and trust, on Hajj and Umrah travel agencies. This study finds that the post-purchase perceived-value significantly affects satisfaction and trust but does not affect commitment. Moreover, satisfaction significantly affects trust and commitment, while trust does not affect commitment.
HOUSEHOLDS PERCEPTIONS ON FACTORS AFFECTING RESILIENCE TOWARDS NATURAL DISASTERS IN INDONESIA Viverita Viverita; Ratih Dyah Kusumastuti; Zaafri Ananto Husodo; Lenny Suardi; Dwi Nastiti Danarsari
The South East Asian Journal of Management Vol 8, No 1 (2014): April 2014
Publisher : Department of Management, Faculty of Economics and Business, Universitas Indonesia

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Abstract

Most areas in Indonesia are prone to natural disasters. Learning the lessons from the Aceh Tsunami in 2004, areas with high risks of natural disasters are in the process of preparing themselves for such an unexpected event, by increasing their resilience. The objective of this study is to shed more lights on factors affecting the resilience from two sources namely, existing literatures and the application of disaster management in four disaster-prone areas in Indonesia -Padang, Sleman, Cilacap, and Palu. To enrich our analysis, we collect data from the field to compare the preparedness and to get insights on people’s perceptions towards the factors of resilience in those areas.We employ IDI and FGD to identify the factors of resilience and the preparedness in the areas investigated. Thereafter, a preliminary survey is conducted to identify people’s perceptions towards the aspects of resilience in the areas. Results from the survey conducted to 800 households in Padang and Cilacap indicates that from the social aspect, community’s value cohesiveness is one of important factor affecting their resilience towards natural disaster. In addition, when disaster occurred, they heavily relied on the help of debt or selling some of their assets, as well as used cash in hand as emergency funds. In general, respondents in all sample cities are able to re-start their economic activities as soon as two weeks after the event of disaster. In addition, the survey found that most of respondents were aware that the government has programs to educate people on the disaster mitigation.
FACTORS THAT INFLUENCE THE DISSEMINATION OF KNOWLEDGE IN TECHNOLOGY TRANSFER AMONG MALAYSIAN MANUFACTURING EMPLOYEES Mughaneswari ap Sahadevan; Mohd Haniff Jedin
The South East Asian Journal of Management Vol 8, No 1 (2014): April 2014
Publisher : Department of Management, Faculty of Economics and Business, Universitas Indonesia

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Abstract

The meaning of technology transfer is so wide but mostly involving some form of technology-related exchange. However, in this particular paper, technology transfer is consider as a concept to examine the process of  disseminating knowledge and skills that a person owned to another person in order to generate higher productivity with new approach of producing a particular product or service. Although, many researchers have explored the evolution of technology transfer, nonetheless some drivers are yet to be explored in a Malaysian manufacturing industry. This study, therefore attempts to determine the relationship between absorptive capacity, transfer capacity, communication motivation and learning intent and technology transfer performance. A survey methodology was used in a Japanese multinational company based in Klang Valley, Malaysia. A total of 117 questionnaires were received. Results show that absorptive capacity is the most significant to influence technology transfer performance. Key words: Technology transfer, absorptive capacity, Malaysia.  
HOW BRAND EQUITY AND MOVIELIKING CAN OVERRIDE IMPACT OF MISLEADING BRAND PLACEMENT TOWARD BRAND ATTITUDES Adi Zakaria Afiff; Westi Noria Furi; Denyza Wahyuadi Mertoprawiro
The South East Asian Journal of Management Vol 8, No 1 (2014): April 2014
Publisher : Department of Management, Faculty of Economics and Business, Universitas Indonesia

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Abstract

The starting point of this study is the phenomenon termed misleading brand placement, a condition found where the brand placement in a movie depict the brand in a time where the brand has not yet exist, providing the brand an older age. As the brand used in the brand placement is a brand with high brand equity, the combination of older age and high brand equity is suspected to give a higher evaluation of the brand. To test these suspicions, three experiments were conducted to see the influence of consumer knowledge of the misleading brand placement, brand equity and movie liking toward the brand attitude. The results show that when consumers do not have knowledge of the misleading brand placement they are not affected by misleading brand placement; but when they know of the misleading brand placement, brand attitude tend to be still be high when brand equity is high; and finally, when brand equity is high, a positive movie liking can further strengthen brand equity in reducing the negative effect of the misleading brand placement.

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