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INDONESIA
Aksa: Jurnal Desain Komunikasi Visual
ISSN : 26151111     EISSN : 26151111     DOI : -
Core Subject : Humanities, Art,
Aksa: Jurnal Desain Komunikasi Visual is a journal contains a collection of visual communication design articles, published by LP2M STSRD VISI. ISSN: 2615-1111 (online media).
Arjuna Subject : -
Articles 24 Documents
Destination Branding Sebagai Identitas Visual Dusun Dalem Widodomartani, Sleman, Yogyakarta Yunianto, Ipung Kurniawan
Aksa: Jurnal Desain Komunikasi Visual Vol 1 No 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

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Abstract

Dusun Dalem, Widodomartani, is one of the tourist villages in Sleman district of Propinsi Daerah Istimewa Yogyakarta. Dusun Dalem preserves a tourism potential in the form of a bright blue water source in the middle of the hamlet (dusun) shaded by bamboo forest with beautiful nuances. This potential gives a charm for every visitor that makes Dusun Dalem became the belle of new tourist destination in Sleman district. The result of the research showed that although Dusun Dalem in well known, it does not have a representative visual identity yet to increase its value and visitors awareness. Therefore, the design of destination branding is expected to increase visitors familiarity and also to add brand awareness of Dusun Dalem.
Kajian Sosiologi Seni Buku Foto “Estetika Banal” Karya Erik Prasetya Anom, Aji Susanto
Aksa: Jurnal Desain Komunikasi Visual Vol 1 No 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

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Abstract

Erik Prasetyas photography book "Estetika Banal" is one of the unique objects of photography art and has its own value in the constellation of Indonesian photography book works. This photography book is an object of art whose value is formed by the social process of the photographer as well as the involvement of his supportive community. Assessment with the main theory of art sociology Howard S. Becker and Vera L. Zolberg which the author did will give answers to the phenomenon of explosion of photography books in terms of sales and also provide an understanding of the background of the formation of Erik Prasetya figure and the work of the creation of "Aesthetics Banal". By understanding the workings of the social process on an object of art, sifting through the apparatus that seeks collectively, creates the understanding that an artist can not stand alone. The key to the success of an artist and his work is the collective efforts of the various actors who perform their functions and emphasize the value of a work of art.
PENERAPAN BLENDED LEARNING DALAM MEREDUKSI PENGGUNAAN KERTAS (STUDI KASUS MATA KULIAH BAHASA RUPA DI STSRD VISI) priambodo, donna
Aksa: Jurnal Desain Komunikasi Visual Vol 2 No 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

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Abstract

Paper waste is the most produced waste in the field of education. No exception with the visual language courses held at STSRD VISI. In one semester, the visual language course requires a lot of paper use, where the paper is only used once. From these problems, visual language courses then apply the blended learning model whose method combines face-to-face and online methods using Google Classroom to deliver material and assignments. The results of implementing this blended learning model significantly reduce the number of paper used in visual language courses.
ANALISIS SEMIOTIKA IKLAN TVC “AKU INGIN PINDAH KE MEIKARTA” Sayogo, Dwisanto
Aksa: Jurnal Desain Komunikasi Visual Vol 2 No 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

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Abstract

Indonesian population density is not new problems. From new problem, show up another problem. It is used by various parties to provide a profitable solution whether from public or government. Lippo Grup saw its opportunity to build Mega City Meikarta. One promotion ad titled that have made by Lippo Group ?Aku Ingin Pindah ke Meikarta? have got many negative responses from the public. The purpose of this study was to find out the part that reaped controversy. This study uses the theory of semiotic analysis by Roland Barthes to reveal more details and comparative analysis to see the opposite scene. The result, the study found that the controversy in the form of innuendo by audience because the ad does not offer a sollution in real live and too imaginative. Prospective costumers will face the same problem from reality
MEMAKNAI RUANG DALAM FOTOGRAFI JALANAN “HOME STREET HOME” advent, sebastianus
Aksa: Jurnal Desain Komunikasi Visual Vol 2 No 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

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Abstract

This study attempted to analyze and interpret about ?space? trough photography, particularly a street photography. Public space is a place where people meet each other, interact, communicate, earn a living, do politics, and there are still many activities carried out in public space. How important public space for some people who depend on their lives in public space. In other word, human can live, without disturbing their privacy space. Home Street Home is a smallest piece of absorptive public space through photography. In this study, the writer also attempted to explain about how photography sees public space as a picture of human define the public space as their private space either. Public as a home is considered to be most comfortable and intimate place. Home is not a space that literally roofed, protect human from rain, shade, and comfort. But home is an intimate space, a place where human returns to get back their humanity, and become a privacy space.
TINJAUAN DESAIN KEMASAN BOXSET MUSIK SEBAGAI STRATEGI PENJUALAN RILISAN FISIK DI YOGYAKARTA pinandita, arsita
Aksa: Jurnal Desain Komunikasi Visual Vol 2 No 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

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Abstract

The Design of music album packaging in Indonesia especially Yogyakarta still fairly rare. In the midst of lethargy for physical release purchasing by music lovers. This paper would refers to: Kind of content(s) will be a visual image in the design of boxset packaging to be having a strong character. Above formulation has purpose to intend understanding ( the working role) or collaboration between graphic designers and musicians for releasing of boxset format music albums, also to identify the commodification of popular culture, making music boxset as part of the commodity of music collectors. The existence of music boxset should not be separated from the collaboration between graphic designers and musicians, because a music boxset will be in demand in the market if it is visually able to combine the collaboration to be able to invite consumer interest. Music album designers are also required to be able to innovate to the development of the media, so that music boxset can be accepted by music lovers and innovative music industry that is evolving in the digital domain.
PERANCANGAN FILM DOKUMENTER KEBUDAYAAN SUKU SASAK DESA BAYAN delonix, yudha
Aksa: Jurnal Desain Komunikasi Visual Vol 2 No 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

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Abstract

Television shows are currently dominated by programs such as reality shows, infotainment, etc. This situation inspiring Kompas TV to give different shows. Information and education are the main things that want to be presented to viewers. Through the ?Explore Indonesia ? Sasak Tribe? program, viewers are invited to know more closely and clearly about the cultures in various parts of Indonesia. ?Explore Indonesia? is a documentary genre show. Documentary video is the most appropriate media to display a cultural reality and visual and audio. The Sasak tribe is one of the interesting cultures in Indonesia. Traditional houses, arts, and the daily lives of the unique Sasak people make this tribe a tourist attraction on the island of Lombok.
PERANCANGAN MASKOT SEBAGAI STRATEGI BRAND ACTIVATION KLUB SEPAKBOLA PSIM JOGJA rizkizha, ditya
Aksa: Jurnal Desain Komunikasi Visual Vol 2 No 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

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Abstract

Yogyakarta, a town still exist will including its culture and tradition, have a football team local named PSIM Jogja. Identity PSIM Jogja attaching with blue and white, and Tugu Jogja to represent the club it comes from the town of Jogja. This can be seen through logo. PSIM Jogja have the logo club, classic it is meaningful. Historically the club PSIM cannot be separated by means of Keraton Jogja. But, to nickname attaching in PSIM Jogja itself is not the point where the brand image. Several media often mentioned differently. This has touched frequently make a question ask mind forces loyal to PSIM Jogja. Of a question that need of the effort to create and strengthened image PSIM Jogja through a strategy of branding called brand activation. See this difficulty researchers consider mascot design as part of its brand activation done to realize vision and the mission of PSIM Jogja as a football club ?Warisane Simbah?, this business also to care for existence PSIM Jogja in various football Indonesia and close the club with audience.
PERANCANGAN DESAIN KOMUNIKASI VISUAL DALAM BENTUK KAMPANYE INSTAGRAM “APRESIASI KERJA DESAINER” Ardani, Nurul Aqmarina
Aksa: Jurnal Desain Komunikasi Visual Vol 2 No 1 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

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Abstract

The working fee of graphic designers is still being felt to be very low because there is no appreciation from business owners and also from the public. To increase the appreciation, there have been many campaigns regarding the appreciation of the work of graphic designers on social media Instagram with positive reviews, but many graphic designers said that there is still no change. The author then tried to analyze some of the shortcomings of these campaigns and tried to add new strategies. The author hoped that the new campaign with the new communication strategy could deliver better message to the business owners and public. The author used brand audit, brand awareness, and brand management theory from Keller (2013), Kartajaya (2016) and also social movement theory from Aspen Institute Roundtable (2013) to do the campaign strategy researches. The outcome of this artwork is a conceptual campaign with a complete communication strategy guide.
PERAN MUSIC DIRECTOR TERHADAP IDENTITAS BRAND RADIO GERONIMO FM YOGYAKARTA Prasetyo, Guntur Eko
Aksa: Jurnal Desain Komunikasi Visual Vol 2 No 1 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

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Abstract

Radio is one of the electronic media that has survived until now, although radio only produces entertainment in the form of sound but there are quite a lot of radio enthusiasts. There are quite a lot of radios operating in Indonesia, especially in Yogyakarta. In this case, one example is Geronimo FM radio, the radio has good credibility in the city of Yogyakarta. This article describes what the role of the Music Director on radio and how they work in shaping the brand identity. This study uses qualitative methods with a case study approach. The result is Music Director has the full right to determine the music that will air on the radio. Music Director also oversees the running of music played when the broadcast takes place so as not to get out of the provisions. Thus Music Director determines music, then radio brand identity is formed through songs that are played so as to form the perceptions of listeners in determining the identity of a radio

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