cover
Contact Name
Irma Suryani
Contact Email
Irma Suryani
Phone
-
Journal Mail Official
irmasuryani@unsyiah.ac.id
Editorial Address
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Location
Kab. aceh besar,
Aceh
INDONESIA
Jurnal Manajemen Inovasi
ISSN : 2086924X     EISSN : 27211452     DOI : -
Core Subject : Economy, Science,
Jurnal Manajemen dan Inovasi is a peer reviewed journal published by Deparment of Management, Faculty of Economics and Business, Syiah Kuala University. The journal is published twice a year in February and October. The scope of the journal varies from finance, human resource management, marketing, production, supply chain, to global business practices.
Arjuna Subject : -
Articles 7 Documents
Search results for , issue "Vol 10, No 1 (2019): Jurnal Manajemen dan Inovasi: April 2019" : 7 Documents clear
STRATEGI PEMASARAN MIE KHAS ACEH PADA RESTORAN MIE ACEH RAZALI Sartika, Fani; Nadiya, Nadiya; Ruyanti, Rita Wahyu
Jurnal Manajemen Dan Inovasi Vol 10, No 1 (2019): Jurnal Manajemen dan Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

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Abstract

 AbstractThe success of a business can be determined by their ability to compete in seizing consumerswith the implementation of effective marketing strategies. The strength and weaknesses of acompany, combine with opportunities and threats that exist, can be a strong benchmark tomake a good marketing strategy. Culinary business is one of the business that can use a goodmarketing strategy to survive, considering the number of competitors is usually pretty high.This research highlighted on how a local culinary business can use a marketing strategyobtained by conducting a SWOT analysis. The object on this research is at Restoran Mie AcehRazali. The method used in this research is descriptive qualitative, by observing the object ofthe research to find their strengths, weaknesses, opportunities, and threats, while thequantitative analysis is used to find out the position of the company’s internal factor compareto the external factor, to find a marketing strategy to implement for the business using. Theresult of this research is the company is in a favorable situation with excellent strength andopportunities. The marketing strategy best to applied to support this condition is the growthorientedstrategy. Keywords Marketing strategy, Marketing mix, Cullinary business, SWOT analysis.
PENGARUH SERVICE QUALITY DAN E-SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION YANG DIMEDIASI OLEH PERCEIVED VALUE PADA PELANGGAN PT TIKI JALUR NUGRAHA EKAKURIR (JNE) DI KOTA BANDA ACEH Rahmalia, Putri; Chan, Syafruddin
Jurnal Manajemen Dan Inovasi Vol 10, No 1 (2019): Jurnal Manajemen dan Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

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Abstract

This study aims to understand the influence of service quality, and e-service quality to customer satisfaction, as well as the role of perceived value as a mediator relationship. This study used a sample of 265 respondents who are customers of PT. Tiki Line Nugraha Ekakurir (JNE). Sampling technique using probability sampling with cluster sampling method. Structural equation model (SEM) is used as an analytical method to determine the effect of all the variables involved. The result of this research indicate that service quality variable have positive effect to perceived value, e-service quality have positive effect to perceived value, service quality have positive effect to customer satisfaction, e-service quality has no positive effect on Customer satisfaction, Perceived value has positive effect on customer satisfaction , and perceived value mediates service quality relationship to customer satisfaction, and also mediates e-service quality relationship to customer satisfaction.Keywords Service quality, E-service quality, Perceived value, Customer satisfaction
Strategi Pemasaran di YouTube Melalui Subscriber & Komentar dan Perspektif Persuader Terhadap Keputusan Pembelian Ramadhayanti, Ana
Jurnal Manajemen Dan Inovasi Vol 10, No 1 (2019): Jurnal Manajemen dan Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

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Abstract

Today's marketing is highly sought after by products that are marketed through social media or through print media. One of the social media that is not less attractive to many people is YouTube. Through YouTube media consumers are interested in the products offered. The marketing strategy through YouTube attracts consumers because most people tend to spend more time accessing YouTube. This research uses quantitative methods by collecting data through distributing questionnaires to consumers who shop through YouTube. After conducting the research, the results of the study showed that there was a significant and positive influence between the Marketing Strategy variables on the Purchase Decision, while the Persuader Perspective variable also significantly and positively affected the Purchasing Decision. After that, together between the Marketing Strategy variables and Persuader's Perspective also influence the Purchasing Decision.Keywords Subscriber, YouTube, Marketing Strategy.
PENGARUH PELATIHAN KARYAWAN TERHADAP KUALITAS PELAYANAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI Faisal, Faisal; Murkhana, Murkhana
Jurnal Manajemen Dan Inovasi Vol 10, No 1 (2019): Jurnal Manajemen dan Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

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Abstract

This research aims to know the influence of training employee to service quality with organizational commitment as variables mediating on employee and patients Cut Meutia Regional General Hospital, North Aceh District, Aceh. This research method using the questionnaire as an instrument of research. Saturation Sampling and purposive sampling used as a sampling technique. Methods of analysis of the HLM (Hierarchical Linear Modeling) is used as a method of analysis to find out the influence of the variables involved. The results of this study indicate that employee training is positive and significant effect on service quality, employee training positive and significant effect on organizational commitment, organizational commitment positive and influential significantly to service quality, and employee training positive and significant effect to service quality that is mediated by organizational commitment.Keyword employee training, organizational commitment, Service quality.
PENGARUH WORK OVERLOAD DAN INTIMIDASI TERHADAP KINERJA KARYAWAN ACCOUNT OFFICER PT. BANK ACEH SYARIAH Gibran, Said Kahlil; Suryani, Irma
Jurnal Manajemen Dan Inovasi Vol 10, No 1 (2019): Jurnal Manajemen dan Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

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Abstract

AbstractThis study aims to examine the effect of Work Overload and Intimidation on Bank Aceh Account Officer Employee Performance. The sampling method in this study used the Proposional Stratifield Sampling technique in which respondents were taken based on certain class strata. A sample of 75 respondents and the data analysis method used was multiple regression analysis. The results of the study show that partially and simultaneously Work Overload and Intimidation together have a negative and significant influence on Bank Aceh Account Officer Employee Performance.Keywords Work Overload, Intimidation, Employee Performance
PENGARUH BIG FIVE PERSONALITY TERHADAP KETERIKATAN KARIR DENGAN ADAPTABILITAS KARIR SEBAGAI PEMEDIASI PADA MAHASISWA S1 FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA Raisunnisa, Raisunnisa; Megawati, Megawati
Jurnal Manajemen Dan Inovasi Vol 10, No 1 (2019): Jurnal Manajemen dan Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

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Abstract

This study aims to measure the effect of Big Five Personality to undergraduate student’s Career Engagement in Economic and Business Faculty of Syiah Kuala University with Career Adaptability as mediating variable. The sample used in this study were active undergraduate students in odd semester 2018/2019 is totaling 240 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is Proportionated Stratified Random Sampling. Hierarchical Linear Modelling (HLM) is used as a method of analysis to determine the effect of all the variables involved. Based on the result of the HLM analysis indicated that each Big Five Personality (i.e Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism) positively influence Career Engagement and Career Adaptability, Career Adaptability positively influence Career Engagement and mediates the relationship between each Big five personality (i.e Openness, Conscientiousness, Extraversion, Agreeableness,Neuroticism) and Career Engagement.Keywords Career Engagement, Big Five Personality, Career Adaptability, Hierarchical Linear Modelling
COST AND BENEFIT ANALYSIS ON BREKSI CLIFF THE FORMER LIMESTONE MINING IN YOGYAKARTA Pamungkas, Noto; Suryaningsum, Sri
Jurnal Manajemen Dan Inovasi Vol 10, No 1 (2019): Jurnal Manajemen dan Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

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Abstract

This study aims to analyze the costs and benefits of the Breksi Cliff which is the former limestone mine in Yogyakarta. The type of data used in this study is primary data. The research is conducted by observation, library research, and in-depth interviews. The object of the research is the Breksi Cliff. The limestone mining activities have been started since the 1980s and now the quality of the limestone is also not suitable for mining and has no economic value. So that local residents creatively create the former limestone mining into a tourist attraction. The Breksi Cliff is a form of creative reclamation in the form of a natural museum that has historical value. The Breksi Cliff offers limestone relief which can also be used as an educational tour. Based on the estimated calculation of income per day if a normal day is IDR10,000,000, then at the weekend of IDR20,500,000, and in the holiday season reaches IDR51,250,000. However, there is no related regulation on retribution. Sleman District Government explained that until now there are no rules that regulate the attractions managed by citizens. It is expected that the Sleman Regency Government will immediately make regulations related to tourist attractions managed by citizens. The retribution can also increase Regional Original Revenue (PADesa). Then infrastructure improvements should be considered more for the safety and comfort of tourists.Key words Tourism, Reclamation, Mining, Cost and Benefit Analysis.

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