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JURNAL ADMINISTRASI BISNIS
Published by Universitas Diponegoro
ISSN : 22523294     EISSN : 25484923     DOI : -
Core Subject : Economy,
Jurnal Administrasi Bisnis P-ISSN: 2252-3294 E-ISSN: 2548-4923 published by Department of Business Administration, Faculty of Social and Political Sciences, Diponegoro University of Semarang as a medium for the publication of ideas and scientific study for the development of science in business administration.
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Articles 87 Documents
MODEL PENGEMBANGAN PASAR TRADISIONAL BERBASIS PADA PERILAKU KONSUMEN Hidayat, Wahyu; Widiartanto, Widiartanto; Prihartini, Apriatni Endang; Dewi, Reni Shinta
Jurnal Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.159 KB) | DOI: 10.14710/jab.v7i2.22696

Abstract

This study aims to determine the factors that shape the traditional market development model based on consumer behavior. The study was conducted at Peterongan Market in Semarang City with a sample of 100 traders using Cluster Purposive Sampling and 100 buyers using Accidental Sampling. Data was collected using interviews with 2 key informants from the Market Service using Snowball Sampling. Data was processed using Factor Analysis and Regression Analysis using SPSS 16. The results of the analysis show that the Development of Peterongan Market must be based on consumer behavior, in addition to the regional regulations of Semarang City. Through consumer behavior, we can find out the desires of the consumers of Peterongan Market who are the boosters for traders to continue developing their businesses to meet consumer needs. Traders need a place or facility to transact with consumers in a comfortable, clean and well-organized. For this reason, the government has a big role to facilitate the needs of traders and consumers by build a clean, comfortable, orderly and well-organized market buildings.Penelitian ini bertujuan untuk mengetahui faktor-faktor yang membentuk model pengembangan pasar tradisional berbasis pada perilaku konsumen. Penelitian dilakukan di Pasar Peterongan di Kota Semarang dengan mengambil sampel sebanyak 100 pedagang dengan teknik pengambilan sampel Cluster Purposive Sampling dan 100 orang pembeli dengan teknik pengambilan sampel Acidental Sampling. Adapun untuk mengetahui pengembangan pasar tradisional, maka data diambil dengan menggunakan wawancara dengan 2 key informan yang berasal dari Dinas Pasar dengan teknik pengambilan sampel Snowball Sampling. Data yang telah terkumpul kemudian diolah dengan menggunakan Analisis Faktor dan Uji Analisis Regresi dengan bantuan SPSS 16. Hasil analisis menunjukkan bahwa Pembangunan Pasar Peterongan harus berbasis dari perilaku konsumen, disamping berbasis peraturan daerah Kota Semarang. Melalui perilaku konsumen dapat diketahui bagaimana keinginan para konsumen di Pasar Peterongan yang menjadi pemacu pedagang untuk terus mengembangkan usahanya demi memenuhi kebutuhan konsumen. Pedagang membutuhkan tempat atau sarana bertransaksi dengan konsumen secara nyaman, bersih dan teratur. Untuk itu pemerintah memiliki peran besar untuk memfasilitasi kebutuhan pedagang dan konsumen dengan membangun bangunan pasar yang bersih, nyaman, tertib, dan teratur.
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN STRATEGI BERSAING TERHADAP KINERJA PENJUALAN HOME INDUSTRY ANYAMAN BAMBU (STUDI PADA PRODUK PERALATAN RUMAH TANGGA ANYAMAN BAMBU DESA CIBUYUR, PEMALANG) wanti, Sus; Hidayat, Wahyu
Jurnal Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.374 KB) | DOI: 10.14710/jab.v5i2.16236

Abstract

Bamboo is a plant of Indonesian society that has been widely known and holds a very important role in people's lives. Bamboo handicrafts made in order to meet the needs of the household appliance. Competition bamboo products occur both inside and outside the city are very tight even competition ensued with substitute goods such as plastic and glass. Conditions of tight competition makes producers of woven bamboo should further enhance the value of the function and form of the bamboo. This research aims to determine the effect of market orientation (X1), entrepreneurial orientation (X2) and competitive strategy (X3) impact on sales performance (Y) home industry of woven bamboo in village Cibuyur subdistrict Warungpring province Pemalang. The population in this research are all producers of woven bamboo in village Cibuyur. The sample in this research was 50 respondents who produces woven bamboo taken by sampling method saturated. Data collection is done by using a questionnaire. This type of study used survey research of explanatory. The measured of scale is using Likert scale. In the analysis data using the validity, reliability, a correlation coefficient, the determine coefficient, simple linear regression regression analysis linear multiple, t test, f test by using the SPSS 16.0 tools. The results show variable market orientation, competitive strategy and sales performance had categorization a enough answer, while the entrepreneurial orientation is the agree answer. The influence market orientation of the sales performance t count (11,258) > t table (2,0106), there is no influence entrepreneurial orientation of sales performance t count (1,919) < t table (2,0106), influence competitive strategy of the sales performance t count (12,192) > t table (2,0106) and influence market orientation, entrepreneurial orientation and , competitive strategy of the sales performance an f count (61,767) > F table (2,81). The conclusion all of variable independent in this study had influence on variable depend in simultaneous, while market orientation and competitive strategy had influence on sales performance in partial. Producers of woven bamboo Cibuyur village, Pemalang must improve its business spirit, thus created a product capable of competing in the market and continued demand by consumers
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN PENGGUNA LAYANAN GO-RIDE (STUDI PADA MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO) Puspitasari, Septi; Widayanto, Widayanto
Jurnal Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.1 KB) | DOI: 10.14710/jab.v8i1.23769

Abstract

This research aims to determine factor which the biggest contribution to satisfaction Go-Ride service users. Satisfaction was measured by five initial factors, service quality, price, perceived ease, perceived usefulness and online servicescape. This type research is explanatory research. The sampling technique non probability sampling with purposive sampling and accidental sampling. Samples taken 100 respondents using Go-Ride services in Undip FISIP. The results showed form five variables with 65 indicators only 24 indicators met the value KMO MSA and can be factor analysis, total variance explaned and rotated component matrix forms three components, hereinafter referred service quality, perceived ease and perceived usefulness, regression test stages shows service quality, perceived ease, perceived usefulness partially and simultaneously have positive and significant influence user satisfaction, perceived usefulness was dominant influence user satisfaction. Researcher suggestions to improve service quality, especially responsiveness service, implementation the most effective route selection according user's wishes, implementation reference coupon strategy.
PENGARUH DISCOUNT DAN STORE ATMOSPHERE TERHADAP PERILAKU IMPULSE BUYING (STUDI KASUS PADA KONSUMEN LOTTEMART WHOLESALE SEMARANG) Amsani, Putri Deacitra; Hadi, Sudharto P.
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.597 KB) | DOI: 10.14710/jab.v6i1.16606

Abstract

Retail business in Indonesia is growing so rapidly. That matter, which requires the owners of retail outlets must have marketing strategies to survive in competition fairly tight retail businesses, so the company?s purpose which is increasing profits can be achieved. Retailer profits obtained can be sourced from impulse buying. Impulse buying can be influenced by discount and store atmosphere. Lottemart Wholesale Semarang as a modern retails in Semarang. In 2016, Lottemart Wholesale Semarang?s debit customer has been decreased, which decreased 3,9 9% or 15.935 customers. The decrease in debit customer discharge causes a decrease in the company's profit so that the planned targets can not be achieved. The purpose of this research is to know the influences between the variable discount and variabel store atmosphere against a impulse buying on customers Lottemart Wholesale Semarang. The type of research is explanatory research and the number of sample taken is 100 respondents. The sampling technique are accidental sampling and purposive sampling. The data analysis technique is a correlation test data analysis, determination test, simple linear regression test, multiple linear regression test, t test and F test using IBM SPSS (Statistical Product and Service Solutions) program version 16.0. Based on the analysis, it is concluded that discount and store atmosphere has an influence on from impulse buying, that has been proved through simple linear regression that result regression value, discount has an influence on impulse buying of 0.624 and store atmosphere has an influence on impulse buying of 0,350. Therefore it can be advised that Lottemart Wholesale Semarang should conduct a survey and monitor competitor prices to be more competitive. In addition, store atmosphere can be improved by manage display product, colors and lighting of the room, and improve air circulation of the room so consumers are more comfortable and happy when shopping in the store.
ANALISIS PENGARUH LINGKUNGAN INDUSTRI TERHADAP STRATEGI PEMASARAN DAN DAMPAKNYA TERHADAP KINERJA PEMASARAN STUDI PADA USAHA KECIL KERAJINAN KULIT TANGGULANGIN Nurseto, Sendhang
Jurnal Administrasi Bisnis Vol 1, No 1 (2012)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (80.383 KB) | DOI: 10.14710/jab.v1i1.4320

Abstract

The objective of this research is to analyze and explain the influence of industrial environment factors which include the Entry Restriction of Newcomer, Supplier Strength, Buyer Strength, the Availability of Subtitution Supplies, Competitor Strength against Marketing Strategy (Z) and Marketing Performance (Y). Research was done in Tanggulangin with a sample of 77 respondents. The research employed Path Analysis. The result shows that all X variables have positive and significant influence towards variable Z and also Y mediated by Z. The conclusion demonstrates positive and significant influence between variable Z upon Y. The variable contributing the biggest influence upon Marketing Performance is variable Marketing Strategy. It is necessary for craftsmen of small scale business to anticipate the change of industrial environment by applying the right marketing strategy to yield good Marketing Performance in a hope that they can still compete and survive in the leather industry. Tujuan dari penelitian ini adalah untuk menganalisis dan menjelaskan pengaruh faktor-faktor lingkungan industri yang meliputi Hambatan Masuk Pendatang Baru (X1), Kekuatan Pemasok (X2), Kekuatan Pembeli (X3), Ketersediaan Barang Substitusi (X4) dan Kekuatan Pesaing (X5) terhadap Strategi Pemasaran (Z) dan Kinerja Pemasaran (Y). Penelitian dilakukan di Tanggulangin, dengan jumlah sampel sebanyak 77 responden. Penelitian ini menggunakan Analisis Path. Hasil analisis menunjukkan bahwa seluruh variable X berpengaruh positif dan signifikan terhadap Z maupun Y yang dimediasi oleh Z. Kesimpulan menyatakan bahwa terdapat pengaruh positif yang signifikan antara variabel Z terhadap Y. Variabel yang memberikan pengaruh terbesar terhadap Kinerja Pemasaran adalah variabel Strategi Pemasaran. Pengrajin usaha kecil perlu untuk selalu dapat mengantisipasi adanya perubahan lingkungan Industri dengan menetapkan Strategi Pemasaran yang tepat sehingga menghasilkan Kinerja Pemasaran yang baik. Sehingga pengrajin usaha kecil kerajinan kulit tetap dapat bersaing dan dapat menjaga keberlangsungan hidup usahanya.Keywords:Industrial Environment, Marketing Strategy, Market Performance Lingkungan Industri, Strategi Pemasaran, Kinerja Pemasaran
PENGARUH STRES KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA KARYAWAN OUTSOURCING PADA PT. BANK JATENG CABANG KOORDINATOR DAN CABANG PEMBANTU WILAYAH KOTA SEMARANG Mahardiani, Yoanisa; Pradhanawati, Ari
Jurnal Administrasi Bisnis Vol 2, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.519 KB) | DOI: 10.14710/jab.v2i1.5358

Abstract

The research is motivated by the fact that many companies today use outsourced labor. One of them is PT. Bank Jateng Semarang. The number of employes? absence from work, due to illness or other reasons, increases from 2010 to 2011 which indicates the pressence of stress at work and a problem with the physical work environment which in turn will have an impact on employees performance. The purpose of this study is to determine the effect of work stress and physical work environment to the performance of outsorcing employees at PT. Bank Jateng Semarang. In this explanatory ??research, data are collected using questionnaires. The method of analysis used in this study is linear regression. The analysis shows that job stress has no significant effect to the employee's performance. The company is expected to pay more attention to the outsourced employees, so they can improve the performance of the company.
PENGARUH KOMPENSASI DAN JOB INSECURITY TERHADAP TURNOVER INTENTION PADA BURUH DI KABUPATEN KUDUS (STUDI KASUS PADA PT. PURA BARUTAMA UNIT OFFSET DIVISI PRODUKSI) Ayuningtyas, Farizka; Nugraha, Hari Susanta
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.837 KB) | DOI: 10.14710/jab.v7i1.22606

Abstract

Human resources is an important factor in the company as it can support the achievement of goals in the company. Hence, the company must maintain human resources in order not to leave the company and find work in other companies. So to suppress human resources especially laborers out of the company (turn over intention) the company should pay attention to the factors that support turnover intention, including compensation and job insecurity factors. This study aims to determine the effect of compensation and job insecurity on turnover intention in the case study at PT. Pura Barutama Unit Offset Production Division. This type of research using explanatory research and sampling technique using a non-probability sampling technique with purposive sampling method, data collection technique using the questionnaire method. Thenumber of samples used in this study as many as 100 respondents. This research uses quantitative and qualitative analysis with validity test, reliability test, correlation coefficient, the coefficient of determination, simple regression and multiple tests, and significance of T and F test. The results of this study indicate that the compensation and job insecurity variables have a strong influence on turnover intention variables. The compensation variable has a strong influence as well as the direction of a negative relationship to the turnover intention variable. While job insecurity variables have a very strong influence and have a positive relationship direction to the variable turnover intention.
PENGARUH KOMUNIKASI INTERPERSONAL DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. EURO MANAGEMENT INDONESIA Gumay, Syifa Aulia; Seno, Agus Hermani Daryanto
Jurnal Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.585 KB) | DOI: 10.14710/jab.v7i2.22691

Abstract

PT. Euro Management Indonesia have some low level performance of employees such as not good in giving directives or guidance or work orders, some work space is not adequate, and the achievement of quality and quantity targets that have not maximized. It is allegedly due to the existence of interpersonal communication and work environment employees are still considered not good.The aims of this study to determine how the influence that given by interpersonal communication and work environment to the performance of employees of PT. Euro Management Indonesia. Type of this research is explanatory research, with 50 respondents of samples. Used questionnaire as data collecting with Likert measurement scale. In the data analysis method used is test of validity and reliability, correlation coefficient (R), regression test, coefficient of determination (R2), significance of t test and F test by using SPSS 20.0.The results of this research shows that interpersonal communication and work environment severally has significant, strong and positive influence toward employee performance. Two variables has been tested gradually or even together show that interpersonal communication (0,682) and work environment (0,678) simultaneously have strong relation with employee performance. The amount of contribution value (R2) by interpersonal communication is greater than work environment, coefficient of determination value (R2) for interpersonal communication is 46,5% and work environment is 46%.PT. Euro Management Indonesia memiliki tingkat kinerja beberapa karyawan rendah seperti pemberian arahan/bimbingan/perintah kerja yang kurang baik, beberapa ruangan kerja yang masih belum memadai, dan pencapaian target kualitas maupun kuantitas yang belum maksimal. Hal ini diduga karena terdapat komunikasi interpersonal dan lingkungan kerja karyawan yang dinilai masih kurang baik. Penelitian ini bertujuan untuk mengetahui pengaruh yang diberikan oleh komunikasi interpersonal dan lingkungan kerja terhadap kinerja karyawan PT. Euro Management Indonesia. Tipe penelitian yang digunakan adalah tipe penjelasan (explanatory research), dengan jumlah sampel sebanyak 50 responden. Pengumpulan data menggunakan kuesioner dengan skala pengukuran Likert. Metode analisis data yang digunakan adalah uji validitas dan reliabilitas, koefisien korelasi (R), uji regresi, koefisien determinasi (R2), signifikansi uji t dan uji F dengan aplikasi SPSS 20.0. Hasil penelitian ini menunjukan bahwa variabel komunikasi interpersonal dan lingkungan kerja memiliki pengaruh yang signifikan, kuat dan positif terhadap kinerja karyawan. Dua variabel telah di uji secara bertahap maupun bersama-sama menunjukkan hasil bahwa variabel komunikasi interpersonal (0,682) dan lingkungan kerja (0,678) secara simultan memiliki hubungan yang kuat terhadap variabel kinerja karyawan. Besarnya sumbangan yang dimiliki oleh variabel komunikasi interpersonal lebih besar dari besaran sumbangan pengaruh yang dimiliki oleh lingkungan kerja, nilai koefisien determinasi (R2) untuk variabel komunikasi interpersonal sebesar 46,5% dan lingkungan kerja sebesar 46%.
ANALISIS PERKEMBANGAN EKSPOR IMPOR BARANG EKONOMI DI PROVINSI SUMATERA UTARA Wulandari, Sari; Lubis, Anggia Sari
Jurnal Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.836 KB) | DOI: 10.14710/jab.v8i1.22403

Abstract

This study aims to determine the development of exports and imports of North Sumatra Province through export and import value indicators, balance sheets and trade ratios. Data analysis techniques in research are qualitative descriptive data analysis. The data sources in this study are secondary data downloaded through www.bps.go.id, especially data on exports and imports and the trade balance of economic goods groups in North Sumatra Province. The results showed that there was an increase and improvement that could be seen from the increase in the volume and value of exports of economic goods groups, a decrease in the volume and value of imports of economic goods groups as well as an increase in foreign trade ratios and a trade balance that showed positive foreign economic goods group controlled by exports.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SHAMPO PANTENE (STUDI KASUS PADA MAHASISWI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO ANGKATAN 2012-2015) Trixie, Marchella Dwichandra; Hermani, Agus; Listyorinim, Sari
Jurnal Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (678.415 KB) | DOI: 10.14710/jab.v5i2.16210

Abstract

Shampoo is a beauty product used by all the society, Shampoo has an important role in helping to keep your hair healthy and clean. P&G Indonesian Company has produced a Shampoo named Pantene. Pantene has leading the Indonesian market share in 2012 ? 2014 regarding Top Brand Index (TBI), however in 2015 Pantene is no longer taken place at the first position and also the percentage of Pantene?s user has declining year by year. It caused by the existence of the competitors who offer lower price with higher quality of product hence the society will switch their Shampoo to the competitors.This research aims to discover the influence of price and quality product toward customer loyalty of Pantene?s Shampoo. The sampling technique used accidental and purposive sampling. This type of research is explanatory with the help of Questionnaires and Google docs as the tools in collecting data. The amount of the sample used in this research is 100 respondents which consist of female student in Faculty of Social and Political Science, Diponegoro University, Semarang. This research used qualitative and quantitative analysis technique, quantitative analysis technique uses validity test, reliability test, correlation coefficient, coefficient of determination, simple and multiple regression analysis, significance test (t-test and F-test). The result of this research shows that price and product quality severally has significant, strong and positive influence toward customer loyalty. Two variables have been tested gradually or even together show that price (0,795) and product quality (0,753) simultaneously have strong relation with customer loyalty. Amount of the value owned by price is greater than product quality, coefficient of determination value (R²) for price is 63% and product quality is 56,7%. The suggestions in this research is the company allowed to increase the sales price if the economic condition of the society is increasing, but the company is not allowed to increase the price higher than what the competitor has offered. The company also suggested to improve their quality of product related to the suitability of the benefit which printed on the package to the benefit received by the society, the company also suggested to improve the durability of fragrance and package of Pantene Shampo so it could maintain the product quality