cover
Contact Name
Nobel
Contact Email
nobel@stienobel-indonesia.ac.id
Phone
-
Journal Mail Official
iqbal@stienobel-indonesia.ac.id
Editorial Address
-
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Jurnal BISNIS & KEWIRAUSAHAAN
ISSN : 22523037     EISSN : 26220806     DOI : 10.37476
Core Subject : Economy,
Terbit empat kali setahun pada bulan Januari, April, Juli dan Oktober; setiap volume terdiridari sepuluh tulisan. Berisi tulisan yang diangkat dari hasil penelitian di bidan Bisnis dan Kewirausahaan.
Arjuna Subject : -
Articles 10 Documents
Search results for , issue " Vol 6 No 3 (2017): Jurnal BISNIS " : 10 Documents clear
PENGARUH DEBT TO EQUITY RATIO DAN UKURAN PERUSAHAAN TERHADAP YIELD TO MATURITY OBLIGASI KORPORASI PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Mointi, Renny
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.694 KB)

Abstract

The purpose of this study is to analyze, prove and know the effect of debt to equity ratio and firm size on the yield to maturity of corporate bonds at companies listed on the Indonesia Stock Exchange. The analysis method used is multiple regression analysis, partial significance test (t test) and global test (F test) using SPSS assistance. The observation period is 2 (two) years from 2013 until 2015. The results of this study indicate that the debt to equity ratio has a positive and significant effect on the yield to maturity of bonds and firm size (total assets) have a negative and significant effect on yield to maturity of bonds
PENERAPAN STRATEGI MANAJEMEN PEMASARAN DALAM MENINGKATKAN PELAYANAN KEPADA PELANGGAN Rasul, H. Abdul
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.478 KB)

Abstract

The competitive strategy in today's era sees competition as the best option to stay afloat in long-term business. If competition in the era of hypercompetition can not be achieved, then the company will get competition monopoly or even perfect competition. Perfect competition in reality never existed, because it caused a lack of profits in long-term business, but was less desired by consumers who increasingly wanted a business environment atmosphere that returned to the saving of natural resources. Multi-national strategy management is also highly human-oriented and its ability to read global aspects is increasingly open. This global openness of business provides opportunities for multinational businesses to develop more visibly in ASEAN countries, East Asia, Pacific countries, Australia, and so on. Therefore, the competition strategy in the hyperkompetition era must be immediately revised and repositioned to produce a form of competition that better understand the ethics of global environment. In particular, it is a competitive strategy in business to continually strive to improve business performance, because with the ups and downs experiences that have been suffered, these companies are still able to be researched and analyzed in more depth.
PENGARUH PENGETAHUAN, KESUKAAN DAN KEYAKINAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA PADA KONSUMEN DI KOTA MAKASSAR Ilyas, Muh. Indra Fauzi
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.893 KB)

Abstract

This study aims to: a) analyze the influence of knowledge on the decision of purchasing Honda cars to the consumers in Makassar City; b) analyze the influence of likes to the decision of Honda car purchase in Makassar City; c) analyze the influence of consumer confidence in the decision of purchasing Honda cars to consumers Makassar city. The analysis method used is descriptive analysis method and multiple linear regression analysis. The results showed that: From the calculation results of Full Model Regression analysis with the help of SPSS program obtained F counted 12,414 with a probability level of 0.000 (significant). While F table equal to 4.9646 thus F count is bigger than F table (12.414> 4.9646) and also probability is much smaller than 0.05, it means that knowledge, likeness and consumer belief simultaneously influence to purchasing decision of Honda car to consumer in Makassar City. With the influence of these three variables explained that before making a car purchase decision, consumers consider the brand image of the products offered based on the knowledge, likes and beliefs that the whole variable is significant, meaning t arithmetic> t table, and found the dominant confidence variable (X3) is based on Regression coefficient of B value of 0.375. This means that the second hypothesis is accepted, which indicates in the purchase decision making, the belief of the consumer is very decisive as it is the consumer's trust over the product offered.
PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP BRAND IMAGE PRODUK INDOMIE PADA PT. INDOFOOD CBP SUKSES MAKMUR.TBK MAKASSAR Randy, Muh. Fuad
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.779 KB)

Abstract

Marketing paradigm is now changed from a product-oriented into a brand-oriented. This research aims to know the existence of the influence between the Integrated Marketing Communiation (IMC) against the product Indomie Brand Image as well as knowing which variables are more dominant than in influencing the product Indomie Brand Image PT. Indofood CBP Sukses Makmur.Tbk Makassar. The method used in this study, quantitative research methods. Data collected through interviews and questionnaires. Data were analyzed with multiple linear regression analysis and hypothesis testing analysis. The results Showed the Integrated Marketing Communication (IMC) the which consists of advertising, sales promotion, public relations, personal selling, and direct, online and mobile marketing the positive and significant effect against the brand image on the product Indomie PT. Indofood CBP Sukses Makmur.Tbk Makassar. While on the test variable turned out to be partially personal selling, and direct, online and mobile marketing no effect Significantly to Brand Image on the product Indomie PT. Indofood CBP Sukses Makmur.Tbk Makassar. Furthermore the dominant variable is a variable of advertising where advertising influence greater than sales promotion and public relations against the Brand Image on the product Indomie PT. Indofood CBP Sukses Makmur.Tbk Makassar.
IMPLIKASI LINGKUNGAN KERJA, GAYA KEPEMIMPINAN DAN MOTIVASI INTRINSIK KARYAWAN TERHADAP KINERJA KARYAWAN PT PEGADAIAN (PERSERO) KANWIL VI MAKASSAR Dirwan, Dirwan
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.884 KB)

Abstract

The purpose of this study is To determine the influence of the work environment, leadership, and intrinsic motivation and effects to employee performance at PT Pegadaian (Persero) Regional Office VI Makassar. This research was conducted at PT. Pegadaian (Persero) Regional Office VI Makassar with sample 30 respondents who are employees of PT Pegadaian (persero) Regional Office VI Makassar. The variables of this research is the Working Environment (X1), Leadership  (X2) Intrinsic Motivation (X3) and Employee Performance (Y). research using multiple linear regression analysis with data collection using the questionnaire. Results of this research is the work environment does not significantly affect the performance of the employee, Leadership Style and Intrinsic Motivation significant influence on employee performance. and the leadership style variable is a variable that dominant influence on the dependent variable.
ASIMILASI DAN KONTRAS DALAM BRAND DAN EVALUASI PRODUK : IMPLIKASI UNTUK PEMASARAN Pramiarsih, Euis Eka
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.585 KB)

Abstract

This study describes a framework according to which the same piece of information may elicit assimilation or contrast in the evaluation of a target. Thus, a brand extension may either help or hurt the brand and vice versa, a top-of-the-line product may increase or decrease the attractiveness of other models of the product line. Whether contrast or assimilation occurrs is not solely determined by the features of the stimuli as other models would predict. We show how marketing strategies may moderate the impact of a stimulus and determine whether, for example, the top-of-the-line-model helps or hurts its younger siblings. That the perception and evaluation of stimuli is influenced by the context in which we perceive and evaluate them is common knowledge and almost trivial. What makes context effects, nevertheless, interesting is that contextual influences may take quite opposite forms. For example, we may wonder whether an average car looks more expensive when displayed in a range of up-scale cars or whether it looks cheaper. The former assimilation effect, a shift in the evaluation of a target towards the context evaluation, may be plausible (among other accounts) because we perceive the target car as part of the range. The latter contrast effect, a shift in the evaluation of the target away from the context evaluation, may be plausible because the up-scale range provides a standard of comparison against which the target car looks less posh. Clearly, the question that has been intriguing psychologists and other scholars alike is: What determines whether a context stimulus elicits assimilation or contrast in a target evaluation? The present paper gives a very short review of the basic mechanisms underlying assimlation and contrast effects (for a more detailed review see Schwarz & Bless, 1992a). Following this, we will present an overview of several studies in the marketing domain, which demonstrate how marketers can use these basic processes in order to elicit specific brand or product evaluations.
HUBUNGAN LINGKUNGAN BISNIS INTERNAL, INOVASI DAN KINERJA BISNIS PADA PENGEMBANG PERUMAHAN DI SULAWESI SELATAN Naninsih, Nur
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.792 KB)

Abstract

The housing sector has evolved as the needs of the increasing community will be a place to live. Likewise, the growth in the need for decent shelter in Makassar creates a huge housing market potential, as evidenced by the rising construction of new residential areas. The purpose of research to analyze the internal business environment and innovation partially and simultan affect the business performance, and to analyze the internal business environment most dominant influence on business performance. Data were collected by 45 respondents. Processing data using SPSS version 16, which includes validity using factor analysis, reliability testing using Cronbach Alpha techniques and hypothesis testing includes testing the feasibility of the model (R Square test), t-test. Based on the statistical analysis that has been done, it appears that the F test hasith shows that Fhitug = 5.306> from Ftabel = 1.671. This shows that together independent variables have a significant influence on the dependent variable. This means that the internal business environment (X1), and innovation (X2) variables simultaneously have an effect on the improvement of business performance on Housing Developers in South Sulawesi. It is known that the value of Adjasted R square = 0.453 which is the index of determination states the percentage of about 45.3% improvement in business performance of Housing Developers In South Sulawesi can be explained by these two variables, while the remaining 54.2% is explained by other causes that do not become research variables. The most dominant variable of influence is the internal business environment variable (X1).
ANALISIS KINERJA INDUSTRI USAHA KECIL DAN MENENGAH DENGAN MENGGUNAKAN RASIO RETURN ON ASSETS (ROA), DAN DEBT TO EQUITY RATIO (DER) DI KOTA MAKASSAR Karim, Kurniati
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.369 KB)

Abstract

The purpose of this research is to find out the influence of return on assets, debt to equity ratio and Performance of small and medium enterprises industry. The analysis technique has been done by using multiple linear regression analysis, F test and t test. The result of the research shows that ROA has influence to the Performance of small and medium enterprises industry the regression coefficient value is 1,421 and the t test significance value is 0,008. DER has does not have any influence to the Performance of small and medium enterprises industry the regression coefficient value is 0,153 and the t test significance value is 0,103
PENGARUH PERKEMBANGAN JUMLAH PELANGGAN kartuHALO MELALUI PROGRAM HALOfit TERHADAP TINGKAT PEMAKAIAN PULSA RATA-RATA PELANGGAN kartuHALO (STUDI KASUS DI TELKOMSEL GraPARI MAKASSAR) Arfiany, Arfiany
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (724.084 KB)

Abstract

The purpose of this research is to know the development of the number of kartuHALO Telkomsel subscribers through HALOfit program to the average user rate (ARPU: Average Revenue Per User) usage of kartuHALO Telkomsel Makassar area and how strong is the influence of the development of the number of kartuHALO Telkomsel customers through the HALOfit program on the level Usage of average customer pulse (ARPU) kartuHALO Telkomsel Makassar region. The research method used is a two-variable correlation analysis that is the development variable of the number of kartuHALO Telkomsel customers of Makassar region and the variable rate of average customer credit usage (ARPU) kartuHALO Telkomsel Makassar. Further analysis of both variables will use simple regression analysis. The results of this study is the result of correlation analysis between the development of the number of customers kartuHALO Telkomsel with the average customer pulse rate obtained correlation coefficient number -0.418 which means there is influence that is not unidirectional and is at the level of a relationship that is. Then the increase in the number of subscribers will result in a decrease in the average credit card usage rate of kartuHALO Telkomsel customers. The determinant coefficient obtained is 0.174, which means that every 100% increase of CardHALO subscribers, the average customer's average usage rate will decrease by 17.4%. The result of regression analysis on the development of the number of subscribers and the rate of average credit usage of kartuHALO Telkomsel customers is that there is a linear regression equation with negative direction which is Y '= 457,714 - 2,083X. The authors see this as a consequence of Telkomsel's policy of conducting market development strategies on kartuHALO's products by applying tariff diversification through the HALOfit program which enables middle-income customers to enjoy kartuHALO services.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK MIE INSTAN MEREK SEDAAP Putro, Guntur Suryo
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.862 KB)

Abstract

This study aims to analyze the factors that influence consumers in making purchasing decision of instant noodle brand product, to know the influence of independent variable to dependent variable used multiple linier regression analysis formula. The results of this study indicate that the variables of cultural, social, personal and psychological factors simultaneously have significant (significant) influence on the decision of Sedaap brand instant noodle product purchase. Psychological variables have a dominant influence on the purchase decision of instant noodle product of Sedaap brand.

Page 1 of 1 | Total Record : 10


Filter by Year

2017 2017


Filter By Issues
All Issue Vol 8 No 4 (2019): Jurnal BISNIS & KEWIRAUSAHAAN Vol 8 No 3 (2019): Jurnal BISNIS & KEWIRAUSAHAAN Vol 8 No 2 (2019): Jurnal BISNIS & KEWIRAUSAHAAN Vol 8 No 1 (2019): Jurnal BISNIS & KEWIRAUSAHAAN Vol 8 No 2 (2019): Jurnal BISNIS & KEWIRAUSAHAAN Vol 8 No 1 (2019): Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 4 (2018): Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 3 (2018): Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 2 (2018): Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 1 (2018): Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 4 (2018): Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 3 (2018): Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 2 (2018): Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 1 (2018): Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 4 (2017): Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 2 (2017): Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 4 (2017): Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 3 (2017): Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 2 (2017): Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN Vol 5 No 4 (2016): Jurnal BISNIS & KEWIRAUSAHAAN Vol 5 No 3 (2016): Jurnal BISNIS & KEWIRAUSAHAAN Vol 5 No 2 (2016): Jurnal BISNIS & KEWIRAUSAHAAN Vol 5 No 1 (2016): Jurnal BISNIS & KEWIRAUSAHAAN Vol 5 No 4 (2016): Jurnal BISNIS & KEWIRAUSAHAAN Vol 5 No 3 (2016): Jurnal BISNIS & KEWIRAUSAHAAN Vol 5 No 2 (2016): Jurnal BISNIS & KEWIRAUSAHAAN Vol 5 No 1 (2016): Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 4 (2015): Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 3 (2015): Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 1 (2015): Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 4 (2015): Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 3 (2015): Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 1 (2015): Jurnal BISNIS & KEWIRAUSAHAAN More Issue